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Si.mobil-Vodafone prepared an attractive offerfor their Orto Smart target group also this

summer.Free phone calls during weekends,halfa year of free subscription and the possibility ofbuying a new mobile phone every six months.In the transfer of the companys marketingmessages,Si.mobil wanted to remain just asunconventional and free-thinking as theiryoung customers and so they opted for a

somewhat different advertising campaign intwo parts.

First part - Characters

The first part of the campaign focused on

showing that everyone of us is hiding an ortoside,youthful, unburdened and free.Since wewanted to bring orto close to the young,wegave it life,put a face on it,formed personalitiesand thus the Orto Smart characters were born- Jackie (a star and a femme fatale),DJ (the

best doerof records in the land),the ubidubabes (the hottest dancers in town),Bori (a

surfer,party-goer and charmer) and Frenki (achilled-out guy who has chicks flocking around

him).These are the characters appearing inthe summer TV advertisement.The campaignencompasses a wide range of ATL and BTLmaterial,through which we wish to transfermarketing messages to the young in aninteresting way and at the same time involvethem in the whole process.

Audition

We invited the young to catch their orto sideon tape and apply for the audition.And so theydid! They were sending in their orto video clipsand photographs and,besides,they also had to

convince their friends to give them their vote onthe www.ortosmart.si internet portal.Twentymost popular members of the Orto Smart groupthen had to reveal their orto acting talent alsoin front of a jury at the Arena Vodafone live!centre in Ljubljana.And so real Orto Smart

stars were born and they lent their faces to the

characters and performed in Si.mobils autumnTV advertisement.

Second part - Orto Stars

With the autumn TV advertisement,when themarketing messages - we make free phone callsduring weekends and send free SMSs all weeklong- are being transferred in our stead by thenewly appointed Orto Smart ambassadors,the

second part of the campaign has begun.Alsoin this second part there is a great emphasis onthe use of the Internet portal,where the starswrite their blogs and chat away in the Internetchat-rooms;besides,there is also a vote takingplace for the best-loved Orto Smart star.

Si.mobil-Vodafone proved that an effectiveadvertising campaign can be created ina completely different way,through funand laughter,since they actively includedtheir target group into the entire campaigninstead of merely bombarding the group withmarketing messages.

Last week I took part in a meetingfor the European Association ofCommunications Agencies (EACA) in

Brussels. It was traditional, in termsof the time and the place of the event.What last year's and this year'smeetings have in common is a series ofconstant themes: the evaluation oftrade marks, marketing, the agency's

work and the consequential work ofthe brain, public competitions, bans inadvertising, and what these kinds ofbans actually bring about, and howmuch money the agency and clients lostat different competitions. Now, the Web

2.0 theme has also become a constant,and with that comes quite a mouthful;namely, how to introduce any kind ofinitiation of rules an d/or regulationsin this area.

Themes that we have seen in the past alsoreappeared when we spoke about othermedias. For example, how digital mediasinfluence human behaviour, is self-regulationin the digital world even a real possibility,how to manage e-content, etc. Self-regulationin particular was the most f requently usedword, often appearing at our meetings. Inthis area Great Britain leads the way, with anentire series of documents concerning goodpractice, which should serve as a referencefor the professional activities of all involved -from the level of maturity of the participants,the position of the branch, trust and eventhe thing on which it all depends, how thesedocuments really come to be.

The Slovene position is unique because of thetripartite nature of our Advertising Chamber(media, advertisers, and agencies are allassociated under one roof). Our tripartitenature can be seen as something that slowsus down, but it can also be understood as anopportunity, since accepted agreements aresomething that we, inreality, accept withthe consensus ofall involved sides,and only then dowe bring themto life. If webelieve in onedialogue, thenit naturally

makes senseto perseverein this

way. We are also unique, because each ofthe three sides co-operates and contributesto the common result of the Chamber on acompletely voluntarily basis, each one inaddition to it's own regular work. So, it ispossible that this aggravating environmenthelps us in the time we live in, to tr ulyunderstand our professional areas, as well aswider and narrower social occurrences. Theresult of the co-operation of our branches,is, not to mention the others, four m aindocuments (Competition, The Brief, TheAssessment of Communication, and TheStructure and Remuneration of AgencyServices), which also came into being due tothe stimulation that arose from our Britishcolleagues and their work.

ONE WORLD, ONE THEMEIt is interesting that some themes can becommon and equally understandable (or not)

across the entire world. In Great Britain theydetermined that during the assessment of acompany 45% of financial analysts take intoaccount merely financial indicators, while55% also take into acc ount non-financialones. The majority desires more diverseinformation, but they do not understandmarketing. McKinsey, with research doneamong numerous companies, confirmed theweakness, or the powerlessness, of marketingwithin a company: Marketing is seen asexpensive and "immeasurable", it does notspeak the same language as the top-staff,does not see the big picture in the businessfield, and people who work in marketing areseen as "flower arrangers" (in Slovenia wewould call them sellers of fog). The averageworking period for a marketing director inthe US is two years, in Great Br itain three.A truly big long-term concept in this workcannot exist, or can it?Hmm, then we come across exceptionalmarketing and communicationbreakthroughs, about which financialanalysts undoubtedly speak of using non-financial indicators. The campaign for O2,

which also received the highest awardfrom the British Agency IPA

in the year 2004,increased

their investment by 60 times. They sold O2to the Spanish telecommunications operatorTelefonica in the year 2004 for a cool 18billion pounds. Then there is the example ofthe purchase of Gillette by P&G, where outof the 31 billion pounds 27 billion will be tiedto intangible assets (trade marks, relationsand patents). How much are brains and ideasworth in this case?

BANS ALWAYS SOLVED ... VERY LITTLEA constant theme in our meetings is alsothe more and more frequent bans, or limitsplaced on advertising in more and morecategories. First with alcohol and tobacco,then with food, and the automotive industry.Much research has been carried out in severaldifferent countries, and it all confirms thatprohibition alone never solves anything. Itis only a singular action, often a tool in thehands of politicians, and in no way solves

something like poor eating patterns in afamily, for example. However, it seems tosome that merely with a prohibition we easilycleanse ourselves of everything bad that ishappening in our society. Colleagues fromGreat Britain, Poland, Russia, and France arelooking for ways to a single common ground -trust among co-workers, trust in the field.

DO WE TRUST?All of us together, in some countries to alesser degree (where they also already tookthe copyrights), and in others to an evensmaller degree, still continuously haveproblems when it comes to the estimationof expenses for one item in par ticular: TheIdea (or the brain). The more we invest in ourown knowledge from the fields of marketing,communications, psychology, sociology,design, management... (there are many ofthese proficiencies, aren't there?), the closerwe will be to the Idea, and the more we willappreciate and respect it.In the end, basically only one thing matters:we work with people, whom we trust. Clientswork with the agencies, and agencies withthe clients. We usually achieve our greatestsuccess as a result of trust. Oftentimes we actcompletely different in our professional lives.We do not trust or respect anything, and weexpect success. Hmm, this is close to that nice

little definition of insanity, which goes:when you do the same thing

over and over and

expect differentresults, that is

insanity.

pela oblak Director LUNA\TBWA

HOWMUCH...FORTHEBRAINS?

Si.mobil Luna\TBWA

WE ARE ALL A BIT ORTO


3/5

ewspaper publishing house Deloed to support the weekly magazine

with a sales campaign which enabledrs to receive Mag for two weeks free

arge,simply by sending back a specialon or calling a designated phone

number.The campaign was supportedwith a television telop,printed

advertisements and banners in theDelo editions - all of which werejoined by a powerful slogan:Mag.Exceptional every week.

rst weekend in September saw a two-elebration for children and their parents,

by the Beiersdorf company in front ofubljana cinema complex Kolosej. Thet, which has a years-long tradition in thehbouring Austria, took place on Slovenend for the first time - thus we were givenhance to plan everything, from the naming

e event and communication means to thee of the celebration.

ous activities for children of all agestaking place all day long and includedpainting for children, creative activities paper and glue, puppet-making, dance

shops, preparation of a fashion show

orming shapes from balloons. Moreover,ren were able to enjoy themselves onational equipment suchs never before been seenvenia. The children wereenthusiastict the

rens rodeo

and surfing-simulator; the dragon-shapedtunnel, the climber-slide, and the pool filledwith balls for the youngest were also popular

with the children. The fun parents and childrenwere having with the creative activities in thetent, on the recreational equipment and inthe refreshments corner was further livenedup with the daylong events on the stage, led

by the actor Gaper Ti. Thus Saturday wasconcluded with a concert by Romana Kranjan

and Sunday with a performance of the ukimusic group. The common thread of thetwo-day celebration was a raffle, the winningsof which were in full given to charity causes, tothe Nikoli sam (Never Alone) project run byZveza prijateljev mladine Slovenije that offers a

safe haven to children every afternoon, wherethey can usefully spend theirfree time. Together with the

NIVEA brand we thus carryon with its mission of socialresponsibility in the local

environment.

NIVEA FAMILY

CELEBRATION

Thecolonandrectalcancer,a silentkiller,isthesecondcommonestform ofcancer inSlovenia

andatthesametimethesecondcommonestcancer-relatedcauseof death.Nevertheless,ahope forrecuperationremains,since thefurtherdevelopmentof thedisease canbepreventedifdiscoveredintime.Tothisendanationalprogrammeofscreening testsand

earlydiscoveryof thecolorectalcancer wasestablished.Theprogramwas giventhe nameSVIT,accompaniedbythe sloganItstime tothinkaboutyourselves,asa symbolofa newbeginningandahopefora brighterfuture.Besidesthe verbal,alsoa visualconstant

wasdefined, focusingon theobjectandthemethodof thescreening tests.Fromthesetwo elementsa signwas constructed,whichrepresentsa styliseddepictionof theexaminationofthecolonaswellasthe

letterS,theinitial ofthe programmesname.Sincethe matteris highlydelicate,a

considerableemphasiswas placedonrelaxednessand positivity.Acommunicationstrategy

hasbeenpreparedforthefollowingtwo years-in theinitialphase,ouraimistoincreasethepublicsawarenessofthediseaseandbuildon therecognitionofthe

SVITprogramme,withthe helpofastrongPRsupport.Sothis monthSVITfoughtits firstbattleanda pressconferencewas held,forwhich weprepared aninformationbrochure,mapsand penguins.In addition,theprogrammewasgiven publicsupportfrom

theSlovenianPrime MinisterJanezJana, theSlovenianMinisterof HealthAndrejBruan,thememberof theEuropean Parliamentandpresidentof theMAC EuropeanParliamentwork

groupLojzePeterleandthepresidentoftheRSParliamenthealth committeeLjubo Germi.

We were faced with anotherinteresting challenge when we had

to present the NLB Prvi raun (the

first bank account) to the young,agedfrom 10 to 18.The young of these agesare going through a rebellious period,

a period when they are trying to findtheir own place under the Sun - which is

by no means an easy task and therefore

also getting their attention is an extremelydifficult task.This is why we developed anidea the young can identify with since the

advertisement is not a classic advertisement,but an excerpt from a day of the young.TheTV advertisement is deliberately shot in the

street style,not complicated,in a singleframe.The advertisement concerns variousgreetings or handshakes.A greeting is nolonger just that,it is almost a ritual amongthe young,since it represents a way to showconnectedness and friendship with onespeers. The TV advertisement certainly is lively,

appealing,and close to the generation we areaddressing.

IERSDORF Luna\TBWA

lo Luna\TBWA

MAG. EXCEPTIONALEVERY WEEK.

ThisAugust,Disney/PixarAnimationStudiosbroughtananimated filmtitledRatatouilletoSlovenecinemas. Theanimated characterstellthestoryof aloveableratnamedRemy,whowishesto becomea chef.Followinganincredibleseriesofevents,hemanagesto dojustthatandhe becomesthechefofa well-

knownParisianrestaurant.Since cheeseisfrequentlyfeaturedin thefilm,we decided,alongwith theLjubljanskemlekarne dairy,tocooperateinthepromotionofthefilmwiththeJotcheese.Evenmore-in ascenefromthefilm

theleading characterRemyalmost loseshis lifeforapieceofcheesehe cannotresist-so wesaidtoourselves:This Jotcheese reallyis to-die-forgood!Thisideathusbecamethebasisforprintedand televisionadvertisements,postersinshopsandstickersforthe Jotcheese.Atthefirstshowingofthefilmwe preparedanevent

infrontofcinemas,wheretheaudienceandpassers-bycouldhavefun,theyweregivenfoodandinvitedtotakepartin acompetitionthatbroughtprizes,to-die-forgood!

Who is afraid of high heels? Who is afraid ofa 100-metre sprint on ten-centimetre heels,the most unusual athletic event sponsored by

the Hansaplast brand? The high heels in theprinted advertisement seemed frightening,reminiscent of Dante and even more of the

painting Crucifix,created by the lastByzantine painter Cimabue,

where Jesus looks like a worm sliding off thecross.That women dare to put on high heels,let alone run wearing them,thus becomesan even more remarkable feat - with a little

help from Hansaplast.The brochure,shapedlike a shoe-box,bears the words: You maynot particularly like the colour,but comfort isprovided for.

A woman is standing in front of a mirror.What is she to wear? A typical situation withan atypical continuation.There is a newfashion accessory in town,one that governseverything that a woman wears:Nissan

Micra.Hercommand

is:Strike a pose!Why should only consumersbe demanding and capricious? Thephotographer Saa Hes made sure that thebillboard speaks also to men.Since the most

beautiful dress is still that which sooner or

later slips off the body.

BEIERSDORF Luna\TBWA

IT'S TIME TO THINK

ABOUT YOURSELVES!Have you ever seen cars dancing ballet? InSeptember,Renaults cars,the safest groupof cars in the world,began dancing only for

you on your television screens.The balletperformance was an introduction to Renaultsautumn campaign called Varnost (Safety),withwhich we called attention to eight models of

cars that received five stars at the EURO NCAPtests.Besides, the campaign drew attentionof the consumers to Renaults involvement

in an educational programme for pre-schoolchildren,dedicated to safety in traffic,calledKolesarki (Little cyclists).

Safe with

Renault

For six years,Renaults experts planned,pondered,tested and designed - all that,justso that we can now introduce perfection toyou perfection for the demanding - the newLaguna.The launch of the new Laguna was

commemorated with a special event for theemployees,where the representatives of theRenault Nissan Slovenia company introduced

also the new identity of the Renault brand.Itis now based on three key values: humanity,trustworthiness and an inspiring spirit ofthe brand.Car enthusiasts,especially thedemanding ones,could go for test drives

organised at sales locations and they couldalso take part in an exclusive event at the opendoors day.

Renault Luna\TBWA

Simply perfect

Renault Luna\TBWACindi Slovenija Luna\TBWA

Ljubljanske mlekarne Luna\TBWA

To-die-for good!

NISSAN Luna\TBWA

NLB Luna\TBWA

The fashionable

Micra

the coolest

bank account!

Afraid of

heights?


4/5

The idea for the self-promotional campaignwas born at the European TBWA\ meetingof product managers in Brussels.The initialbrief of the meeting was:What is it that setsyour agency apart from others?.Luna\TBWA\Sarajevo agency found the inspiration for its

idea in the Takken game for the PlayStation 2games console.The main goal was to portraythe agency as a unique whole,composed of

completelydifferent,

creative individuals with unimaginable powers,who are always ready for action,ready to fightfor their ideas If you think your agency is tobe set apart from others, wait till you have metthe Lunatics They created mini posters andhanded them out to their existent and possiblefuture clients.The campaign encompassed

more than 170 companies and the response wasoutstanding - in just ten days the agency got a

new client.

The story began in the late 1990's when thepopular Japanese car manufacturer Nissanfound itself in the red.When Carlos Ghosntook over the management of the Nissanbrand in 1999,his first undertaking was thereorganisation of the company.He got rid of

old silos which divided various sectors of thecompany and implemented cross-functionalteams,joining people from the various sectors.The alacrity of radical changes within Nissanunder the influence of the new managementwas incredible,even alarming to outside

observers.In spite of warnings,Ghosn wasfirmly convinced that defying conventionswas just as important as following them,andhe thus opened the Japanese market to globalideas and influences.

In 2001, Ghosn announced also an ambitious

advertising mission which was to lead thecompany in the future:One brand,one voice.The most important date since Ghosns arrivalwas 2 September 2004,when he announced thearrival of six new models of cars.

But what really took the breath away fromeveryone was Ghosn saying these words:SHIFT- the only word that captures the passion and

dedication which will help revive the Nissanbrand and which will remain to be the drivingforce behind the brands success also in thefuture.Everything we touch,we shift.Andeverything we shift,we try to make better.Withthe philosophy behind the word SHIFT,Nissanchallenged the world to change its relationship

with the brand;the company itself changed itsentire approach to the manufacturing and thesales of cars in light of the word.As Ghosn putsit:Change is what we are and the way we work.Once you change your point of view on reality,amazing things can happen.

The SHIFT_campaign began in the UnitedStates,along with the launch of the new Zsports car.Once advertisements for the 350Zappeared in the media,bearing titles such asSHIFT_dreams,the rules of conventional caradvertising collapsed.Instead of the traditional

images of sports cars speeding along wet roads,the elegant and daring campaign was basedon black-and-white photographs of motionlesscars.Television advertisements ensued,based

on the following words:A SHIFT can changea person.A life. The world.Or it can simply

change the way how you move through it.

Accompanying these words were portraitsof various kinds of people,challenging their

expectations:a woman boxing;an elderlycitizen doing athletics;a man with no legsclimbing.The intention of these images was toencourage consumers to follow the companyslead and change some aspects of their own lives.

The philosophy behind the word SHIFTpermeates all aspects of the Nissan brand eventoday.Ghosn says that he is proud of what theyhave achieved in the company,but he is byfar not satisfied with what they are,since thatwould mean that they consent to status quo.

So,to everyone reading these words:Wheneveryou feel too comfortable,its time to SHIFT!(Carlos Ghosn).

On15. and16. September,BandidosPoweraccompaniedthefinal ofthe mountain-bikingworld championship,takingplaceonthe Maribormountainrange Pohorje,inthecompanyof 23,000visitors.WiththeslogansRideonpowerandZgrabiga(Grab

it),BandidosPower appearedat theopening,whereparticipantsdrank tothe beginningofthelastraceoftheworldchampionship.Allthetimeduringthe race,BandidosPower cheeredthemountainbikers onwith billboardsplacedalongthetrack;itcouldbeseenon thestartnumbersofallparticipantsandona billboard

nexttothewinnerspodium.Itsnameandmottoembellishedthe shirtsof thesecurity

guards,the volunteersstandingalong thetrackandothersupportstaff,aswellastheclothingofthe beautifulhostesseswhom BandidosPowerbroughtalongtotheevent.Itmadean

appearancealsoonabillboardin thepresscorner,whereinterviews withthe bikerstookplace(soBandidosPowerjoinedthebikersonallphotographs).Neverafraid ofa challengeitself,

BandidosPowerlikes

tochallengeothers.Thatiswhya mechanical

bullwasplacednexttothecentrestageatthefinishingline,wherevisitorswereabletotesttheircourage.All whotested themselvesinridingthebullweregivenaBandidosPowertoquenchtheir thirst,and thefinalists competedforalargeprize.

BandidosPowerrecorded acomplete victoryinthelastraceofthe finalofthemountain-bikingworld championshipbystanding onthewallride(forallthosewhoarenotfansofbiking- thisisa kindofa wallwhichbikersmountat fullspeedandpushfromtopropelthemselvesfurtheralong thetrack), which

meansthat allparticipantsof thisdiscipline

jumpedonit anduseditas aspringboard.Mostwouldtireundertheweightandspeedoftheworldchampionsand abandonthe wallrideinpain- butBandidosPowerisnotsaidtobefullofenergyfornothinganditsmottoride

onpowerisnottrumped-upaswell.BandidosPowervictoriouslyand proudlystoodits groundonthewalltilltheveryendand soitsbraverywasforever imprintedonthe photographsof

reportersand theaudience.

Creativity Magazine, a notable Americanmagazine dealing with the topic of creativityin advertising and design, each year publishesa report on the most successf ul and creative

agencies in the world. This year, TBWA\ madeit to the top of the list of the most creativenetworks.It seems that every year one of the TBWA\agencies especially stands out by doingsomething simply incredible and this in turn

helps to allow the creativity to flow freelythrough the entire TBWA\ network. This year,the office that stands out is most definitely theTBWA\Chiat\Day office from New York and itsemployee Gerry Graf - the former for being theagency with the largest number of awards andthe latter for being the creative director who has

received the largest number of awards in theworld.

And this is only the beginning of the listof complimentary titles because the NewYork office created not one, but two TVcampaigns to win the most awards, as well as

TV advertisements for Mars which took thethird, fourth and ninth places according to thenumber of awards received. At this point let usmention that Mars also took the second place in

the category of clients w ith the largest numberof awards.Besides Gerry Graf being named the best,creative directors Ian Reichenthal and ScottVitrone took second place in the category of

most awarded creative directors. More over,Scott Vitrone took also the second place amongmost awarded art directors, and Craig Allen andJeff Anderson took the third and fifth placesrespectively. The New York office can justly beproud also of the second and fifth places in thecategory of the most awarded copywriters, the

credit for which goes to Isaac Silverglate and IanReichenthal. The fact that a large number ofawards in the name of the whole network wasgiven to young talented young bloods f rom allover the world also cannot be neglected.For the New York office as well as the entire

TBWA\ network the awards and complimentary

titles certainly are a great honour andadditional proof that we deserve the leadingposition in the world of advertising. The awardsreceived and the success of the entire networkindubitably are a reflection of the great minds,the open hearts and the invaluable talent that

power the world of advertising.rend of eyebrow shaping is conqueringthe Slovene ground - since September, ad-renowned brand of eyebrow care andng, Anastasia Beverly Hills,is available

n Slovenia.unching the brands products onto thene market,the first step we took inommunication was a life-style press, where the art of eyebrow shaping wasled to us by the brand owner herself

stasia Soare,known as the queen ofow shaping in the Hollywood worldauty.The press event,taking placee pleasant ambiance of the Evropa

caf, was hosted by Blaka Mller Pograjc.Among those present at the event wererepresentatives of all key lifestyle media andsome notable Slovenes, such as

Miss Slovenia 2006 Iris Mulej and the winnerof the first Slovene Big Brother reality showAndrej Novak.The Anastasia Beverly Hills product line,represented in Slovenia by the Valens Int.company,is for the time being available atthe Nama and Maximarket department

stores. Within a short space of time,counselling and eyebrow shaping service willalso be available at the sales locations.

vertwoyearsnow,theSocietyofhomapatientshas beentrying toacquaintovenepublicaswellaspossiblewith

homa-a quicklyspreadingand, sadly,ndeadlyformofcancer- andtoinfluencearlydiscoveryof thedisease.Withthentionofmakingthesocietyanditsactionsrecognisable,we prepareda uniqueivesolutiontitledClassic photography

ssic symptomsoflymphoma?The titleernssix black-and-whitephotographs

whichatfirstlooklikea classicworkofart.Butinfact thephotographsdisplay symptomsoflymphomawhich,if discoveredin time,can

savea personslife.We preparednoticeablebillboards,brochures,postersand printedadvertisementsforthe society.Wetook theprojectclosetoourheartsandwesincerelyhopethatitwillaffecttheconsciousnessofpeopleandsohelpinthe discoveryoflymphomainitsearlystagesandinthe successfultreatmentof

lymphoma.

DISRUPTION STORY Luna\TBWA

Vikend,a supplementofthe newspaperDelo,distributeditstraditionalmedia awards- thepopularitygongs.This time,the locationof

theeventwasmovedfromBledtoLjubljanaandweparticipatedintheorganisationofthedistributionofthegongs,takingplaceintheFestivalnadvoranahall.Thehostoftheeveningwas AnjaTomainand theaudiencewasentertainedby LadoBizoviar,who sang

SaaLenderossongNegremnakolenainastylefollowingthatofJosipaLisac.MiaMolkchattedw iththe ever-criticalSvetlanaMakarovi.A partof theentertainmentwasalsoJureGodlersperformance- ina Mr. Bean-likestyle heshowed whatSlovenesilentmovies could

looklike,and,as Dr.Hanumak,he ponderedoverwhynotallradiopresentershavea speechimpediment.The readersof Vikendawardedthepopularitygongsto theactorJurijZrnec,to

BojanEmeri,as thebestamongthepresentersofentertainmentprogrammes,tothe radiopresenterAndrejKaroli, tothe musicianAdiSmolarandtoMatjaTanko,as thebestamongthepresenters ofnews programmes.JureIvanuiwas awardedwith theprofessional

gongbythejury.Toroundtheeveningoff,AnjaTomainsangTakeMe totheMoonlightandallguestscouldenjoyasliceofthekremnita,avanillaand custarddessert,withthehelpofwhichat leastabitofthe Bledtraditionwas

preserved.

Popularity

GongsDELO Luna\TBWA

ITS TIME TO SHIFT!

Pivovarna Lako Luna\TBWA

Ride on power

in Maribor

ciety of lymphoma patients Luna\TBWA

Classicsymptoms

oflymphoma

TBWA TBWA\Worldwide

TBWA\ADRIATIC LUNA\TBWA\SARAJEVO

TBWA\blew its

competitors away

MEET THE

LUNATICS

Postbank BH is one of the newer clients ofthe Luna\TBWA\Sarajevo agency.The agencyfirst won the design contest for the bankslogo and at the moment they are workingon the graphic standards book,pr eparingthe opening event for the new branch

office, its outdoor advertising and manyother interesting things.The logo is three-dimensional, composed of individual dots orcircles which together make up a quadrant.

This represents the management of thewhole network,the transparent support aswell as the cooperation and partnership withthe Postbank BH.The circles representstylised coins; the colours of the logoare silver-grey and blue.Blue stands forsecurity, trustworthiness and stability

while silver-grey,as the second colour,represents wealth and adds a modern,hi-tech professional look to the entire image.

TBWA\ADRIATIC LUNA\TBWA\SARAJEVO

POSTBANK BH

lens Luna\TBWA

THE ART OF

EYEBROW SHAPING


5/5

We talked to Anamarija Stani, themarketing director at the ito Groupcompany, about how she sweetens her

mornings and days, and about howshe most likes to spend her time awayfrom work.

What are your morning rituals, before

you go to work? Breakfast - yes or no?

I must say that I have problems gettingout of bed in the morning and I alwayscatch the last minutes when waking up,even though I plan otherwise Theritual in the bathroom is necessarilyfollowed by breakfast - I cannot do

without it: first freshly squeezedorange juice, then coffee, to wake meup. A weird combination, right? The

two are followed by muesli with

milk - sometimes I eat the crunchyvariety and sometimes Sportmuesli. I have a varied collectionbecause I really love muesli. I liketo combine various kinds andnever eat just one kind.

The sound backdrop in the

car on your way to work:

news, radio programme or

your favourite CD?

Because my drive towork and back home

takes quite time, I try to make good

use of my time - in the morning for work,and, when returning home, for relaxation.I listen to various kinds of music, except

rock, which I do not like. Many times,especially on my way back home, I turn thevolume high up, because it relaxes me.

You stop at a petrol station. Do you

treat yourself to anything sweet, besides

buying petrol?

Sometimes, when my energy is runninglow.

Till the end of the year your greatest

challenge will be

Given the volume of my work, there arenumerous challenges. For sure, the greatestchallenge is coordinating the highest

possible budgets with the administrationboard, ha-ha.

When do you enjoy your work most?

When I see that my employees aresatisfied!

Your favourite dish is

I like sea food very much, which probablyhas something to do with where I comefrom. My favourite dish is grilled prawns,I cannot say no to them - anytime andanywhere

Which is your favourite brand of

chocolate?

Gorenjka, of course! I like Gorenjka withwhole nuts the most.

Your work demands the whole person.

Is there any free time left? How do you

spend yours?

I really do not have much free time, so Itry to make good use of the free time I dohave. I like to be in motion, and I regularlyvisit aerobics classes, I go hiking in thehills, I like to swim and play basketball.

Where did you go for your vacation this

year?

Sadly I did not go far - I went to Dubrovnik

- but it was very nice nonetheless. I adorethe sun and the sea.

A deserted island - yes or no? What

would you take with you?

Of course, that is a dream of mine! I wouldreally like that, and I hope I will be able togo sometime soon. The greatest problemis that these destinations are far awayand my vacation is not long enough to gothere. But I am working on it With me Iwould take only my darling, of course.

PortraitGORENJKA Luna\TBWA

All requests, comments, advice, compliments, criticism, ideas... are welcome at our e-mail: [email protected] in charge: Helena o, e-mail: [email protected], Executive editor: Anda Arko, e-mail:[email protected], tel.: 01/200 41 70 Published by: LUNA\TBWA, Koprska 106a, 1000 LjubljanaINFO POINT:

Anamarija

Stani

On the World Animal Day, October 4, we

opened the doors of the agency to our pets,so that they were able to see for themselves

where their owners go every day. Only thedogs Ali and Kiks plucked up enough courageto hang out with the Lunatics, but they had

no problems at all with charming everyonepresent and conquering every last

corner of the upstairs

floor.

Having chosen the office of the creative

director to mark his territory (the littleChihuahua indisputably does have excellent

taste), Ali soon had to be chained to hisowners chair, which she did with a heavyheart. And Kiks, following a delicious helpingof the Pedigree dog biscuits, took a pleasant

nap in the accounts department and guardedhis owner.

World Animal Day Luna\TBWA

Open doors

day for pets

Documents

n e w s Walk 04 Ang_web