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7/29/2019 Myths and Misconceptions About Hearing, Aging and Hearing Aids by Holly Hosford-Dunn
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Holly Hosford-Dunn PhD
Academy Village, January 23 2013
7/29/2019 Myths and Misconceptions About Hearing, Aging and Hearing Aids by Holly Hosford-Dunn
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#1: Hearing Losses are AllAlike
#2: Dont Need Hearing Aidsfor Mild Hearing Losses
#3 & #4: Hearing Aids DontWork & Theyre all the Same
#1: Hearing Declines with Age
#2: Dont Get Hearing Aids TilYou Really Need Them
#3: Hearing Aids Keep GoingUp in Price
HearingHealthMatters.org
tucsonaudiology.wordpress.com
http://hearinghealthmatters.org/https://tucsonaudiology.wordpress.com/https://tucsonaudiology.wordpress.com/http://hearinghealthmatters.org/7/29/2019 Myths and Misconceptions About Hearing, Aging and Hearing Aids by Holly Hosford-Dunn
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Hearing Declines with Age
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What Makes Us Think This?
Observational Data ~30 million hearing impaired individuals in US
70% 55 years
Professional Terminology Presbycusis: Hearing Loss 65 years
#1 most prevalent chronic condition in males
#4 most prevalent condition in females
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Cardiovascular Disease (CVD) nature and extent difficult to estimate Rosenhall et al
2006
Noise totally intertwined
Occupational Recreational
Military
Misconception #1: Hearingdeclines with age
http://www.noiseandhealth.org/text.asp?2006/8/31/88/33539http://www.noiseandhealth.org/text.asp?2006/8/31/88/33539http://www.noiseandhealth.org/text.asp?2006/8/31/88/33539http://www.noiseandhealth.org/text.asp?2006/8/31/88/33539http://www.noiseandhealth.org/text.asp?2006/8/31/88/33539http://www.noiseandhealth.org/text.asp?2006/8/31/88/335397/29/2019 Myths and Misconceptions About Hearing, Aging and Hearing Aids by Holly Hosford-Dunn
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Hearing thresholds increase withage, especially at high frequencies
Hearing loss increases with age,especially at high frequencies
Misconception #1: hearingdeclines iwth age
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Threshold goes up 1 dB/year at >60 (Lee et al)
Quick Math 20 dB high frequency loss at age 80 d.t. age
But data show HL in 80-90 dB range
60 to 70 dB of age-related hearing loss d.t.environmental factors
Misconception #1: Hearingdeclines with age
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Hearing Declines Mainly from EnvironmentalExposures, NOT Age Itself
TAKE HOME: Lose the Ageist Language
I hear well for my age is not defensible
Protect your hearing
Misconception #1: hearingdeclines with age
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1. All Hearing Losses Are Alike.
2. People with Mild Hearing Losses
Dont Need Hearing Aids.
7/29/2019 Myths and Misconceptions About Hearing, Aging and Hearing Aids by Holly Hosford-Dunn
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What Makes Us Think That?
a bunch of averages
A bunch of frequencies Measures audibility
Categorized
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0 = normal, equalized,averaged
Mild or moderate loss?
Myths 1 & 2: all hearing losses are
alike; you don't need hearing aidsfor mild losses.
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Speech depends on perceptual processing
Perception is a brain process
The Ear is Hooked Up To The Brain
QED: Everybody is different, even if theyhave the same audiogram
Myths 1 & 2: All hearing losses
are alike; you don't need hearingaids for mild losses.
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Audibility is a prerequisite Necessary, but not Sufficient
Speech recognition in noise decreases with age, even if audiogram is normal
Is worse for Olds than Youngs with mild hearingloss (Dubno et al, 1984)
Is worse in the evenings for Olds (Veneman et al, 2012)
Myths 1 & 2: All hearing losses
are alike; you don't need hearingaids for mild losses.
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Just because you hear doesnt mean You hear what you need to
You understand what you hear
TAKE HOME: Lose the Ageist Language
I hear well for my age is not defensible
Exercise your auditory processing as much andoften as you can
Myths 1 & 2: All hearing losses
are alike; you don't need hearingaids for mild losses.
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Dont Get Hearing Aids Until
You REALLY Need Them!
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What Makes Us Think This?
Fear of Dependency
Its actually the other way around use it or lose it
Prescription Device Take it Like a Pill
Stigma
Makes you look oldso dont get them till you are!
Disappearing fast thanks to iPhones & Bluetooth
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Misconception #2: Don't get
hearing aids until you really needthem.
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Get fitted earlier rather than later
When your spouse complains
Make it easy on your brain and your memory
Dont lose it and then try to get it back
Fix it before it becomes a problem
Make them part of your routine while its easy
When memory slips, its hard to learn new routines
Misconception #2: Don't get
hearing aids until you really needthem.
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Hearing Aids are For the Young at Heart thosewho are not only in the game but winning the game
TAKE HOME: Lose the Ageist Language
Hearing Aids dont make you old
Not hearing you old
Misconception #2: Don't get
hearing aids until you really needthem.
http://tucsonaudiology.wordpress.com/2012/05/12/hearing-aids-for-the-young-at-heart/http://tucsonaudiology.wordpress.com/2012/05/12/hearing-aids-for-the-young-at-heart/7/29/2019 Myths and Misconceptions About Hearing, Aging and Hearing Aids by Holly Hosford-Dunn
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Myth #3: Hearing Aids Dont Work Myth #4: Hearing Aids Are All the Same
We dont. This is deliberate ignorance used forpurposes of denial and avoidance.
People who waited too long.People who dont want help and dont want to take
responsibility. Theyre not here today.
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Hearing Aids Keep GoingUp in Price
Every time a new feature comes out, theprice goes up.
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What Makes Us Think That?
Anchor price is $6000
Nominal value of currency
Heuristics we believe what others say
Technological advances
Moores Law
Koomeys Law
Equated with pills instead of learning & exercise
http://hearinghealthmatters.org/hearingeconomics/2012/back-to-the-future-part-3a-technology-is-a-double-edged-sword/http://hearinghealthmatters.org/hearingeconomics/2012/back-to-the-future-part-3a-technology-is-a-double-edged-sword/7/29/2019 Myths and Misconceptions About Hearing, Aging and Hearing Aids by Holly Hosford-Dunn
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Relative Price($6K * CPI
increase) Increased 34%
Nominal Price(actual Dollars) Decreased 25%
45% morepurchasingpower nowthan you did in1997
6000
8410
6000
4500
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
1997 2011
Relative Value
Nominal Price
Misconception 3: Hearing aidskeep going up in price
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Hearing Aids Are Getting Better and Cheaper
Easier to operate
Functional in more diverse environments
Work better for complex signals
Speech
Speech in noise
Good Hearing Aids Are expensive
as expensive and twice as effective as 15 years ago
Require training, effort, and regular maintenance
Misconception 3: Hearing aidskeep going up in price
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Audiogram isnt it! Age isnt it!
Hearing Aids arent it!
Price isnt it!
Brain + Ear + Age + Exercise = It
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Stimulate your Ears
to Stimulate your Brain
to Maintain Functionality
to Age Healthily and Happily