Mysuru Marathon 2015

Sponsorship Proposal

Organized by

Yellow and Red Services Pvt. Ltd

Co-Organized by

Red FM

Concept

Mysuru Marathon is the first running event to be organized by Yellow and Red Services Pvt. Ltd in Heritage city, Mysuru.

First edition of Mysuru Marathon is scheduled For Sunday, Dec 20th 2015

This whole Event is dedicated to a host of Philanthropic causes

5000 Runners are expected to participate under 5 main categories: 21K - Royal Run

10K - Heritage Run

5K - Goodwill Run

5K - Senior Citizen Run

5K - Clean City Students Run

Route starts and finishes at SJCE college covering the grand and famous landmarks of Mysore along the course.

Our first edition would reach up to 1 Crore people via various communication medium.

Every finisher will be honored with Medal & Certificate

Promoters

YELLOW AND RED Yellow and Red Services Pvt. Ltd., a Web Designing, Graphic Designing and

Event Management Firm will be the organizer/promoter for this event.

Yellow and Red comes with the bagful of experience in organizing successful run of 2 editions of Ramanagara Marathon in 2014 & 2015.

RED FM Red FM will be our co-organizer and Radio partner for the event.

Red FM 93.5 is the largest and most awarded Radio Network in India.

Our well known Red FM will cover promotions over Mysuru, Mangalore, Gulbarga and also in Bengaluru throughout the event.

Partners

India Care Foundation www.icfn.in

Our Philanthropic Partner for the Event.

They bring in great value by bringing NGOs in and around Mysuru under one umbrella and helps them promote various cause and to raise funds through the event.

Madhuban Graphics, (Mangaluru)

One of the major Promotional Partners for the Event. Is the leading Printing and Promotional company in Mangaluru.

Madhuban Graphics team will cover printing and flexes promotional activities for Mangaluru area.

Supporters / Partners

Mysore Athletic Association, Mysuru

SJCE College, Mysuru

Mysore University, Mysuru

Fit India Karate Foundation

Uttam Parisar Abhiyana (Waste Management), Mysuru

TrekHub Adventures India, Bengaluru

Adly Creative

One Point Solutions, Mysuru

Pomegranate Solutions, Mangaluru

Sponsorship Entitlements

Title Sponsor (35 Lakhs)

Visibility:

Event to be promoted as ‘XYZ Mysuru Marathon 2015’

Company/brand logo displayed on registration forms – target 1,50,000 printed forms

Company/brand logo displayed on the website www.mysurumarathon.com (expected 25 lakh hits in next 2 months)

Company/brand logo displayed official memorabilia like Medals & T-Shirts

Company/brand logo displayed on Bibs and certificates of all the runners

Company/brand logo displayed on all advertisements hoardings, Electronic and print media articles, Radio mentions, social media campaigns

Race Day – Holding areas and Race Route branding across entire course.

Company official invited to be on the stage at the pre event, event day and post event promotional activities and at the prize distribution ceremony

Company/Brand Logo displayed on posters that is planned to send to at least 1000 schools across.

Sponsorship Entitlements

Associate Sponsor/s (20Lakhs) (not more than 2 members)

Visibility:

Company/brand logo displayed on registration forms – target 1,50,000 printed forms

Company/brand logo displayed on the website www.mysurumarathon.com (expected 5 lakh hits in next 2 months)

Company/brand logo displayed official memorabilia like Medals & T-Shirts

Company/brand logo displayed on Bibs and certificates of all the runners

Company/brand logo displayed on all advertisements hoardings, media articles, Radio mentions, social media campaigns

Race Day – Holding areas and Race Route branding across entire course.

Advertising / Marketing Plans

Mobile Hoardings

Standees / Pull ups stands with volunteers at coffee joints/ similar stations, IT companies, Malls, Super Markets, School and Colleges

Standard News Paper size advertising inserts

Promotional Activities (Flash Mob, Flash Walk, Harley Davidson/ Similar Bike rides)

Customized promotional vehicle to promote the event

Video bytes by celebrities

Free Promotional Materials distributions (Key Chains, Hand bands, Caps)

SMS Marketing (~10 lakh Athletes)

Movie Theatre Ads (Bangalore, Mysuru, Mangalore and also in other metros)

* Above listed are plans for high budget advertising, Only doable depending upon the sponsorship

Hospitality Partner: Provides ‘in kind’ Banqueting Space, Food, and Stay for Athletes / Dignitaries; host the Press Conference(S), Pre & Post Race Party

Lead Car Partner: To Pilot and Lead the Timed race categories

Medical Partner : Medical facilities at the venue & race route – ambulances, doctors, nurses, first aid tents, paramedic team, medical emergency response team.

Logistics Partner: To manage the transportation of event communications for Runners – running bibs, merchandise, etc.

Banking Partner: To manage the financial transactions for the event – from runners, online, partners etc.

Catering Partner: To cover the refreshment and catering cost.

Timing Partner: To cover the cost of the RFID based timing chips used by 10K & 21K runs.

Travel Partner: Providing vehicle support for participants travelling from other cities.

Sponsorship Entitlements

Partners & Allied Services (5Lakhs) (Negotiable)

Insurance Partner: Will insure every runner in the event

Television Partner: Supports to advertise and articles on State and National level channels

Print Media Partner: Will support for the event promotion with media coverage and advertisements throughout the event.

Energy Partner: Provides energy drink and other materials related to energy stations,

Prize Money Sponsor: Sponsor the prize money for 10K, 21K run winners (With Gold plated Silver medals for 1st pLace and Silver Medals for 2nd place and Bronze plated Silver Medal for 3rd place)

Clean City Students Run Sponsor: Will be the sole sponsor for the expenses of the students aged (12 – 17) 5K run

Doctors Run Sponsor: Will be the sole sponsor for the expenses of the Doctors 5K run

Senior Citizen Run Sponsor: Will be the sole sponsors for the senior citizen 5K run

Up to 1 Crore people in the country will know about the event

Sponsorship Entitlements

Partners & Allied Services (5Lakhs) (Negotiable)

Thank you

Yellow and Red Services Pvt Ltd#2, First Floor, Sita Ram Mandira BuildingNarayan Shastri RoadMysuru, Karnataka 570001

Registered Office:Geetha Mandira Extension, IjoorRamanagara, Karnataka 562159

email: info@yellowandred.inweb: www.yellowandred.in

Contact

Manjunath BabuPH: +91 9535610616email: babu@yellowandred.in

Vijay M RPH: +91 9902930311email: vijay@yellowandred.in