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Myspace and Facebook:Reaching our students with their technology of choice
Yvonne Nalani MeulemansSciences and Health & Human Services [email protected] State University San Marcos Melanie ChuOutreach [email protected] State University San Marcos
LOEX National ConferenceMay 5, 2006
Myspace/Facebook as Computer-Mediated Communication
• CMC’s strengthen existing ties.
• Strong ties will often use more CMC types.
• Weak ties tend to use a single type of CMC.
Myspace/Facebook as Computer-Mediated Communication
• Bulletin boards facilitate beyond classroom communication.
• May support student social life beyond classroom.
Myspace/Facebook as Computer-Mediated Communication
• Bulletin boards allow for “determination of self-presentation”
• Myspace/Facebook can be significantly customized; a means to determine “self-presentation?”
First-year student usage survey
• 3608 Myspace pages by current CSUSM students (appx 7500 FTE)
• Of 89 responses:• 49 had both• 38 had Myspace page only• 2 had Facebook page only
First-year student usage survey
• A fair, positive correlation between number of visits per day and time spent per visit was found (r(89)= .4).
• Many use their pages to communicate with people they already know offline.
First-year student usage survey
• Of those who reported they had both a Myspace and Facebook page, 90% said they use it to communicate with others about school, professors, or courses.
• Of those with only a Myspace page, 50% said they use it to discuss school professors or courses.
Focus group
Discussion points:• First contact• Typical session• Benefits/problems• Academic use• Role at CSUSM• Recent press coverage
Focus group
• Demographics:• 2 first year, 1 junior, 1 senior• Variety of majors• All have Myspace, 2 have both• Typical usage: “20 times a day”
Focus group
• Benefits• Keeping in touch with friends• Learning about new people
• Drawbacks• “Melodrama”• Time-consuming
• Myspace/Facebook v. WebCT
Practical integration
• Make your own page.
• Post bulletins with search tips, create an anonymous comment box, or start a blog on research.
• Can support “just in time/point of need” reference.
Practical integration
• Add to existing outreach efforts.
• Promote and create awareness of library services and events.
• Create profile for library with multiple librarians contributing.
• Support learning communities.
Concluding points
• Analyze user population• Determine learning objectives• Assess impact• Further research• Myspace v. Facebook
Yvonne Nalani MeulemansSciences and Health & Human Services [email protected]
Melanie ChuOutreach [email protected]