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myPINpad
COVERAGE REPORT
Q3 2015 Created by SkyParlour
2
Contents Page
ANNOUNCEMENT OVERVIEW ....................................................................................................... 3
COVERAGE RECEIVED ................................................................................................................... 4
CLIPPING ..................................................................................................................................... 7
ONLINE BETTING CAMPAIGN .............................................................................................................. 8
BRIDGING THE GAP BETWEEN CONVENIENCE AND SECURITY ......................................................... 16
INDUSTRY LUMINARY PHILLIP DUNKELBERGER JOINS MYPINPAD’S BOARD ................................... 28
SAMSUNG PAY’S LAUNCH IN US ....................................................................................................... 48
3
ANNOUNCEMENT OVERVIEW
Snapshot:
31 - Total number of coverage received
2,518,665 - Total number of unique visitors
Content Break Down:
Online betting campaign – started on mid-June 2015
Cardholder PIN Entry Is Perfect For Punters
01 – pieces of coverage
Could It Be GAME OVER For Gaming Companies Who Fail To Address The Online Payment Needs Of Their Customers?
03 – pieces of coverage
Thought leadership piece – originally distributed on May 2015
Bridging the gap between convenience and security
07 – pieces of coverage
Release one – distributed 3rd August 2015
Industry Luminary Phillip Dunkelberger Joins myPINpad’s Board
18 – pieces of coverage
Interview with PaymentEye – held on 29th September 2015
Samsung Pay’s launch in US
01 – pieces of coverage
Business Campaign – started on August 2015
The Welsh Valleys vs Silicon Valley
01 – pieces of coverage
4
COVERAGE RECEIVED
Publication
Title
Date
Unique
Users
ONLINE BETTING CAMPAIGN
iGaming Business Cardhold PIN entry: evolving payments for
iGaming 06/07/15 25,000
Gambling Insider Cardholder PIN entry is perfect for punters 07/08/15 7,000
eGaming Review Insight: Paying it forward on mobile 11/09/15 17,000
Gambling Insider Regulation over Innovation? 28/09/15 7,000
BRIDGING THE GAP BETWEEN CONVENIENCE AND SECURITY
IT Security Guru Secure processes are the key to new payment
success 15/07/15 13,455
IT Pro Portal The future of digital payment success is in solid
security protocol 15/07/15 45,725
International
Finance Magazine Fighting online abandonment 20/07/15 21,000
Payment Source E-Commerce Isn't Balancing Security and
Usability 03/08/15 48,910
Information
Security Buzz
Secure Processes are the key to New Payment
Success 21/08/15 566,491
Business 2
Community
Fighting Online Abandonment – It’s Easier
Than You Think 28/08/15 157,000
INDUSTRY LUMINARY PHILLIP DUNKELBERGER JOINS MYPINPAD’S BOARD
5
Finextra myPINpad appoints Phillip Dunkelberger to
board 03/08/2015 175,000
FinancialIT Industry Luminary Phillip Dunkelberger Joins
myPINpad’s Board 03/08/2015 32,000
Vendorcom Industry Luminary Phillip Dunkelberger Joins
myPINpad’s Board 03.08.15 1,499
Payments Watch Industry Luminary Phillip Dunkelberger Joins
myPINpad’s Board 03/08/2015 7,000
Talent4Boards myPINpad appoints Phillip Dunkelberger to its
Board of Directors 03/08/2015 11,000
Connect-World INDUSTRY LUMINARY PHILLIP DUNKELBERGER
JOINS MYPINPAD'S BOARD 03/08/2015 43,600
Security News
Desk Phillip Dunkelberger joins myPINpad’s Board 04/08/2015 6,000
MobileIDWorld Nok Nok Labs CEO Joins myPINpad Board 05/08/2015 5,500
Card Not Present Climbing the Ladder 06/08/2015 21,268
Find Biometrics Phillip Dunkelberger Joins myPINpad Board 06/08/2015 4,500
Info Sec Buddy Joining of IT industry luminary Philip
Dunkelberger 06/08/2015 3,730
Poole news E-Commerce Isn't Balancing Security and
Usability 06/08/15 1,000
InfoSecurity Buzz Joining of IT industry luminary Philip
Dunkelberger 07/08/2015 566,491
Hackbusters Joining of IT industry luminary Philip
Dunkelberger 07/08/2015 1,000
Info Sec Daily
News
Joining of IT industry luminary Philip
Dunkelberger 07/08/2015 1,000
6
Mobile Phone
Blogger Phillip Dunkelberger Joins myPINpad Board 08/08/2015 1,000
Paper.li myPinPad | Biometrics in Everyday Life, It’s
Part of the Answer 08/08/15 523,000
Retail Systems Appointments 12/08/2015 9,996
FS Tech Appointments 12/08/2015 8,500
SAMSUNG PAY’S LAUNCH IN US
PaymentEye Samsung Pay comes to the US, but will it be a
success? 29/09/15 17,000
THE WELSH VALLEYS VS SILICON VALLEY
Global Banking &
Finance Review
THE WELSH VALLEYS TAKING OVER THE
SILICON VALLEY 29/09/15 170,000
7
CLIPPING
8
ONLINE BETTING CAMPAIGN
9
10
11
12
13
14
15
16
BRIDGING THE GAP BETWEEN CONVENIENCE AND SECURITY
17
18
19
20
21
22
23
24
25
26
27
28
INDUSTRY LUMINARY PHILLIP DUNKELBERGER JOINS MYPINPAD’S
BOARD
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
SAMSUNG PAY’S LAUNCH IN US
49
50
51
52