VISUAL IDENTITY

1.1 BASE LOGO

1.2 SECURITY ZONE AROUND THE LOGO

The base logo presented on white background.

The logo must have free space around it: please keep free about 15% of the logo total width and height:

The examples below are wrong:

Black #000000 Grey #686868 Red #d2001b White #ffffffC 100 Y 100M 100 K 100

C 0 Y 100M 0 K 59

C 0 Y 100M 100 K 18

C 0 Y 0M 0 K 0

2.1 LOGO DECLINAISONS

Only the following combinations are allowed, depending the background color.

2.1 COLOR CODES

Only these color codes can be used for the logo and the texts.

ARIAL BLACK CAPITALArial Black

Cuprum Text, Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod temporincididunt ut labore et dolore magna aliqua.

3. FONTS FOR TITLES AND TEXTS

Arial Black is our officlal font for titles.

Facilitating reading is a priority, do not use more than 3 typographic styles at a time.

Arial Bold Arial Regular

Arial Bold and Arial Regular is our officlal font for texts.

AGENCY FB BLACK ITALIC CAPITALAgency FB Black Italic

Agency FB Black Italic is sometimes used for titles on Internet. It can also be used for printing and for banners.Note: the Italic needs to be forced with Photoshop, Illustrator or by CSS.

Cuprum is sometimes used for texts on Internet. It can also be used for printing and for banners.

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