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MyLife.com Company Presentation

MyLife.com

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MyLife simplifies your Personal Relationship Management by combining all your email and social media accounts under one location.

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Page 1: MyLife.com

MyLife.comCompany Presentation

Page 2: MyLife.com

The SIMPLE Social Service for ALL Your Connections,powered by the leading Social & Search Platform-

•Manage & Monitor One Online Identity across multiple sites

•Make New Connections, from personal and professional, all in one place

•Share and Communicate in One Place across social networks & email

About MyLife™

• Unique Social Services Platform

• 60 Million Registered Members

• 30 Million Monthly Uniques

• Free Services and Optional Premium Upgrades

Page 3: MyLife.com

Jeff Tinsley, Founder and CEO17-Years in Consumer and Business InternetFormer founder & CEO of GreatDomains™, sold to VeriSign for $100m as largest shareholderFounder of RealtyTracker™ and MediaPass™, and investor in many other Internet businessesErnst & Young Entrepreneur of the Year for 2009

Executive Management Team

Peter Oey – CFOFormer Corporate Controller, Activision

Thod Nguyen – CTOFormer Chief Architect, United Online

Michael Soh – SVP, MarketingFormer VP, General Manager of Carat

K.C. Brotherton – VP, Identity & SearchFormer VP, RealtyTracker

David Wolfe – CPOFormer CTO, Napster, COO of BuyWithMe

Aaron Taylor – VP, Customer CareFormer Sr. Director, Customer Care, eHarmony

Sharyn Eles – VP, Human RelationsRoles at Cantor Fitzgerald and Fox

Todd Schlosser – VP, Business IntelligenceFormer VP, General Manager of Carat

Experienced Leadership Team

Page 4: MyLife.com

The Problem & Opportunity

Page 5: MyLife.com

In Addition, FB users ALSO use external email

• 44% use Yahoo Mail• 35.5% use Gmail• 12.6% use AOL Mail• 10%+ use AOL

More Facebook Users are Accessing Multiple Services40+% of Facebook users use other Social Services - (up from 20% last year)

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

Apr-11 Jun-11 Aug-11 Oct-11 Dec-11 Feb-12 Apr-12 Jun-12

Google Plus LinkedIn Tumblr Twitter Pinterest

% of Facebook Users On Other Social Networks (US)

Page 6: MyLife.com

Growing Demand to Find Many New Connectionsfrom Pew Study

• There are 7.4 billion searches monthly(1)

• 7 in 10 adults search for people online for both personal and work connections

• Demand is growing across all categories

• People are seeking more than just friends

Page 7: MyLife.com

60% of Those Surveyed Want This…A Simple Way to Connect Social & Email in One Place

Recent Harris Survey of 2,000+

Page 8: MyLife.com

Our Unique Solution

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Our Solution Has Evolved to MyLife™ v2.0

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Register Free to Build Your MyLife™ Identity

1 Register or Social Sign In 2 Add Your Social & Email Accounts

3 Your MyLife™ Identity is Created!

Page 11: MyLife.com

Manage & Monitor Your Online IdentitySee Who’s Searching for You + New Profile Remover (July 12th)

Subscribe to easily remove your unwanted listings from 20+ sites including:

-Whitepages-PeopleFinders-Intelius-Spokeo-U.S. Search-Archives.com

and many others

Get notified when we find new listings and take action

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Access Social Networks & Email, All in One Placeas the Portal for All Your Prioritized Communications

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Prioritized Message InboxMultiple Email Accounts, Direct Messages, Wall Posts, Comments

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Read & Share Across Multiple Social Services

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Personal Connections• Find Friends & Family:

Search to find anyone by name, email, and more

• Local Services & Deals: Find service professionals in your area and deals

• Find Singles: Matches based on 7-question quiz and location

Professional Connections• Work and Jobs Search: Hire,

Get Hired, Network

• List Your Business Free

Find Any Connection With One Simple Search700 Million Searchable Profiles & Identities

Page 16: MyLife.com

Award-Winning Mobile Apps(iPhone & Android)

Video Tour: http://www.youtube.com/watch?v=P0KCrAnvMNg

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Aggressive Distribution Strategy

Online & Offline Ads:Spent ~$35m Online & Offline in 2011 & 2012, cost-effectively

Mobile and Tablets:Distribute Apps ThroughMobile Carriers, OEMs, Banners

Television:IPTV Applications will follow for major TV and set top manufacturers

National TV Ad;http://www.youtube.com/watch?v=LcOTV3i2DiY&feature=youtu.be

Page 18: MyLife.com

National TV Ads Currently Running

http://www.youtube.com/watch?v=LcOTV3i2DiY&feature=youtu.be

Page 19: MyLife.com

Freemium Model Provides Sustainable Value

Premium Services(600k Active Paying Members)

Premium Connection Discovery• Unlimited search to connect with friends,

professionals and more• View profiles, get in touch, and track changes• Receive new match alerts

Identity Monitor – Track Your Profile Changes + Who’s Searching for You

• See who’s searching for you and profile views• View profiles, get in touch, and track changes• Receive new match alerts

Connect With Singles• See who’s searching for you and profile views• View profiles, get in touch, and track changes• Receive new match alerts

Free Membership(60+ Million Profiles)

Create & Manage Your Searchable MyLife™ Identity

• Includes Personal and Work Info.

Share Across Networks to Stay Connected to People You Know•Communicate and stay updated across social networks & emails

Receive News Updates & Alerts• New Search Matches• Who’s Searching for You alerts

Adding “PRO” Upgrade to Each at Higher Price Based on Value of Connections

Page 20: MyLife.com

Our Market Attention is Growing

Why There Will Never Be One Social Network to Rule Them All

-Mashable

MyLife revamps to be the hub of your social life

-LA Times

MyLife is a full-fledged search engine which not only finds people—thanks to aggregated

search across social networking sites like Facebook, LinkedIn, and MySpace—but also

helps visitors connect with them all on the same site

-TechCrunch

One of the Best Apps of 2012-Appy Awards (Media Post)

MyLife Releases Social Dashboard to Assist

“Overwhelmed but Obsessed” Social Media

Users-PandoDaily

OnMedia Top 100 Winner in Consumer

Community Platforms Category

-AlwaysOn

Page 21: MyLife.com

Summary of MyLife™LeadershipPosition

Growth Momentum

Large Growing Subscriber Base

Strong Management Team

Large and Growing Social Hub & Services Market

Scale / Network Effect Benefits for Existing Online Destination

Non-Paying + Subscription-Based Revenue Model