www.myduniya.in

Beyond Voice : MyDuniya Enterprise Services

By: Abhishek Parolkar (Evangelist) Mobile Monday, BangaloreBusiness Card: “abhishek.card” to 53695 28 July 2008

Market Scenario

Note: 2008 data as of March 31, All figures in millions, Source-TRAI, www.iamai.in

VOICE Suitable for personalised interaction but could be intrusive Efficient channel for large scale customer interaction Suitable for interactive processes such as customer care High Infrastructure and operations costs

WEB/E-Mail Cost efficient Digital Divide Loss due to clutter / Customer indifference

MOBILE (Beyond Voice…) Less intrusive; Instant mass reach Cost effective; Customer self service Personalised and context sensitive

Business Customer Interaction

MyDuniya was founded with a vision to empower consumers and enterprises to communicate beyond voice.

MyDuniya’s hosted platform harmonizes the power of the web and reach of the mobile phones to deliver personalized services.

MyDuniya Networks

Key features of the platform

Web based admin controlMultiuser accessUnique sender identificationConfigurable for variety of services Integration with existing applicationsDetailed billing

MyDuniya Enterprise Services  SMS is an effective medium for

reaching people instantaneously Send personalized messages. Set Alerts at specified time. SMS in emergency situation.

Quit               Menu

FROM: SCHOOL The last date for paying the second term fee is 30­Jul­2008

Principal

Quit               Menu

FROM: SCHOOL The school will remain closed tomorrow.

Principal

Eg: Education Institute – School

MyDuniya Enterprise Services  Greetings – Birthday / Anniversary

wishes to customers / employees Mobile Marketing and Advertising

(Opt-ins) Sales Force Automation

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FROM: SCHOOL Dear RahulWish you many happy returns of the day.

Principal

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FROM: SCHOOL New course in Marketing management. Check out the brochure, send BROCHURE.SCHOOL

Eg: Education Institute – School

MyDuniya Enterprise Services  Location based services- Commuters can check the

availability of bus on particular route.

- Parents can track the school bus location.

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TO: 9980153695T47.MDN

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FROM: SCHOOL The vehicle is 250 meters from MG road at 5.00pm

How?

Two step process:  1.) Create a community of your customers   2.) Configure a service and give it a “Label Name”  

MyDuniya Enterprise Services  Eg: Education institute

• Info label – Information on the notice board can be sent as a message to the mobile when queried by the students/parents

• Ask label – Information on the marks, attendance can be given on query (only their data is given).

• Feedback label – Continuous improvement through feedback by students/ parents, which is sent to the concerned person’s email.

Send             Cancel

TO: 9980153695 NOTICE.SCHOOL

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FROM: SCHOOL Rahul ­ II term marksEng=80 Maths=90 Science=93 Hindi=67

Send             Cancel

TO: 9980153695 MARKS.SCHOOLSchool day is scheduled 

on 30 July 08 at 5.00pm

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FROM: SCHOOL 

MyDuniya Enterprise Services  Update label – Continuous update of database on different fields like

address, email, contact no., personal details etc. through a message.

• Send/Pull file – Brochures, course material, assignments, white papers etc can be sent by the institute or pulled by the student (to his email) by sending a SMS.

• Marketing label – Institutes can get leads for a new course / class by creating a keyword which is used by the interested person in the SMS.

• API – Query on school bus location, books/authors details in the library etc can be made available to students/parents.

Send             Cancel

TO: 9980153695 UPDATE.SCHOOLNo.123, I Main, ABC layout, Bangalore

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FROM: SCHOOL Thank you for your interest in the new course. Our team will contact you in 24 hours.

Send             Cancel

TO: 9980153695 NEW.SCHOOL

Send             Cancel

TO: 9980153695 BROCHURE.SCHOOL

MyDuniya Enterprise Services  Notifying customers Sending personalized messages Capturing feedback /interest Responding to queries by SMS Sending alerts and greetings Vending customized information Conducting Polls/ Surveys Sharing documents Many more…

MyDuniya Networks Pvt.Ltd, 9th Main, Sector 6, HSR Layout,Bangalore 560 102 Ph: 91-80-64532935

For a Demo send CRM to 99801 53695