MyBodyTrainer.com

Jerry Wursten, MS, CSCS

Business Overview

• Potential clients– Find us on Web (URL is http://MyBodyTrainer.com)– Referred by health professionals– Referred by other clients

• We provide (via email)– Personalized fitness program– Personalized weight-control program– Personalized diet and nutrition program– Encouragement and motivation

• We sell equipment, supplies, supplements, exercise DVDs

Our Clients

• Athletes

• Bodybuilders

• Weight-management clients

• Heart patients

• Others who want to look and feel better

Five Sides to Fitness

Personalized Fitness Programs

• Clients fill out our Web forms– Current weight– Weight goal– Strength pretest– Cardio pretest

• Our personal trainers customize program• Correspond through e-mail

– Give exercise guidelines– Provide motivation– Answer questions

Personalized Diet

• Clients fill out our Web-page forms– Current diet log for 3-day period– Health status, including current medicines

• Our personal trainers customize your program• Correspond through e-mail

– Give nutritional guidelines– Suggest weekly menus– Provide motivation– Answer questions

Strength-training Equipment

• Free weights– Solid dumbbells– Adjustable dumbbells– Barbells– Triceps bar, shrug bar, squat bar, trap bar

• Machines and benches– Universal machines– Specialized machines– Weight benches

• Other equipment and supplies

Cardio-training Machines

• Treadmills

• Rowing machines

• Step machines

• Exercise cycles

• Elliptical machines

Dietary Supplements

• Multivitamin

• Specific vitamins

• Sports drinks

• Nutrition shakes

• Amino acid and vitamin cocktails

• Health bars

Exercise Videos

• Aerobics

• Kickboxing

• Spinning (exercise cycling)

• Elliptical workout

• Motivational

Expansion Needs