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MyBodyTrainer.com
Gary Raddatz, M.S., CSCS
Business Overview
• Potential clients– Find us on World Wide Web– Referred by health professionals– Referred by other clients
• They sign up (with credit card)• We provide (via email)
– Personalized fitness program– Personalized weight-control program– Personalized diet and nutrition program– Encouragement and motivation
• We sell equipment, supplies, supplements, exercise videos
Our Clients
• Athletes
• Bodybuilders
• Weight-loss clients
• Heart patience
• Others who want to look and feel better
Five Sides to Fitness
Personalized Fitness Programs
• Clients fill out our Web-page forms– Current weight– Weight goal– Strength pretest– Cardio pretest
• Our personal trainers customize program• Correspond through email
– Provide exercise guidelines– Provide motivation– Answer questions
Personalized Diet
• Clients fill out our Web-page forms– Current diet from 3-day log– Health status
• Our personal trainers customize program• Correspond through email
– Provide nutritional guidelines– Provide weekly menus– Provide motivation– Answer questions
Strength-training Equipment
• Free weights– Solid dumbbells– Adjustable dumbbells– Barbells– Triceps bar, shrug bar, squat bar
• Machines and benches– Universal machines– Specialized machines– Weight benches
• Other equipment and supplies
Cardio-training Machines
• Treadmills
• Rowing machines
• Step machines
• Exercise cycles
Dietary Supplements
• Multivitamin
• Specific vitamins
• Sports drinks
• Nutrition shakes
• Amino acid and vitamin cocktails
• Health bars
Exercise Videos
• Aerobics
• Kickboxing
• Spinning (exercise cycling)
• Motivational
Expansion Needs