Program Overview

September 2011

My Sustainability Plan

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To be supplied 100% by renewable energy

To create zero waste

To sell products that sustain people and the environment

Walmart’s sustainability goals

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MSP is all about our associates

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What is Sustainability?

Not using as many

serviettesSaving water

Volunteering in my community

No more cigarettes

Being with my family

Recycling

Losing weight

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My

Hea

lth

My

Plan

et

My

Life

MSP goal framework

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Global program

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Getting Involved in MSP

• Adopting an MSP goal a personal and voluntary choice

• MSP not a requirement of employment

• Associates can be involved by simply committing to a single goal

• Online tool and smart phoneapplication for tracking progress

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Walmart’s MSP locations

MSP in Canada

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MSP in Brazil

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MSP in Japan

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MSP in USA

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Online tool

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Our Branding Partner: BBMG

For MSP’s global brand platform, we worked with BBMG, a brand innovation firm dedicated to the intersection of branding and sustainability.

After an extensive research phase that included interviews at headquarters, retail stores and distribution centers, BBMG helped ensure:

Simple, clear, accessible messaging;

A look-and-feel that underscores themes of “interconnectedness” and “impact”;

Materials featuring real employee stories;

A truly global brand for use across five continents; and

BBMG has helped create a generic toolkit with complete guidelines for use by any company.

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Clinton Global Initiative commitment

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