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Making a Claim

Good persuasive writing includes the following:

1. Claim - The writer’s overall argument.2. Support - The evidence that proves the claim.3. Reasoning - The writer’s explanation of the

connection between the claim and the support.4. Counter-Argument - The explanation of why the

writer’s claim is better than the opposite side of the argument.

Parts of Persuasive Writing

Definition: An arguable statement on a topic; an idea that a writer asks an audience to accept.

● It can be either stated or implied.

What is a Claim?

Types of Claims

◆ Claims of fact - Asserts that something is true or not

true.

◆ Claims of value - Asserts that something is good or

bad, more or less desirable.

◆ Claims of policy - Asserts that one course of action

is superior to another.

Claims of Fact

These claims argue about what the definition of something is or whether something is a settled fact.

Example:

What some people refer to as global warming is actually nothing more than normal, long-term cycles of climate change.

Claims of Value

These are claims made of what something is worth,

whether we value it or not, how we would rate or

categorize something.

Example:

Global warming is the most pressing challenge facing the world today.

Claims of Policy

These are claims that argue for or against a certain

solution or policy approach to a problem.

Example:

Instead of drilling for oil in Alaska we should be focusing on ways to reduce oil consumption, such as researching renewable energy sources.

Claims on Your Research Topic...

❖ Consider the issues related to your topic that people debate.

❖ What is your personal opinion?

CLAIMS ON MY RESEARCH TOPIC: 1.Write your topic

Claim of _________ Claim of _________ Claim of _________

2.Write 3 opinions that you have on this

topic that are debatable.




CLAIMS ON MY RESEARCH TOPIC: Death penalty

Claim of _________ Claim of _________ Claim of _________

The death penalty does not stop crime.

Based on the race of the criminals executed, the death penalty is unfair.

The death penalty should be illegal.




CLAIMS ON MY RESEARCH TOPIC: Death penalty

Claim of : Fact Claim of: Value Claim of: Policy

The death penalty does not stop crime.

Based on the race of the criminals executed, the death penalty is unjust.

The death penalty should be illegal.

Persuasion in

Advertising

Ad Gallery Walk

1. Walk around the room and look at the different advertisements.

2. Upon Mrs. Rea’s signal, choose an advertisement to analyze. Look at the following:

● The words and images● Persuasive techniques (if used)● The claim● The effectiveness of the advertisement

What words and images are used in the advertisement?

What persuasive techniques are used in the advertisement?

What is the claim in the advertisement?

Does the advertisement make you believe the claim? Why or why not?

Example:

➔ Tube of mascara➔ America’s favorite

mascara!➔ One sold every 1.7

seconds.➔ Maybelline slogan.

➔ Bandwagon➔ Statistic

➔ Maybelline mascara is the best brand in America.





Ad #1:

➔ Jessica Alba wearing mask.

➔ “Only you can silence yourself.”

➔ Register to vote.

➔ Celebrity endorsement

➔ Fear and insecurities

➔ Loaded language

➔ Voting gives you a voice in society.





Ad #2:

➔ 7-Up growing on tree.

➔ Now 100% natural.➔ Better than other

sodas.

➔ Fear & insecurities➔ Comparisons and

negatives

➔ 7-Up is the most natural diet soda.





Ad #3:

➔ Jennifer Aniston drinking water.

➔ Live a life well hydrated.

➔ Celebrity endorsement

➔ Sex appeal

➔ Smart Water is used by healthy people to stay hydrated.





Ad #4:

➔ Girl being hooked by fishing hook.

➔ Statistic about smoking.

➔ Number to call for help.

➔ Statistics ➔ Fear & insecurities

➔ Smoking is addictive.





Ad #5:

➔ Girl on life support.➔ Look her in the

eye. Then say a quick drink never hurt anybody.

➔ Fears & insecurities➔ Loaded language➔ Glittering

generalities

➔ Drinking and driving can hurt people.





Ad #6:

➔ Two children; 1 with automatic gun, 1 with candy.

➔ One child is holding something that is banned in U.S.

➔ Fears & insecurities➔ Loaded language

➔ Something needs to be done about automatic weapons in America.





Ad #7:

➔ Ketchup bottle resembling sliced tomato.

➔ No one grows ketchup like Heinz.

➔ Glittering generalities

➔ Comparisons & negatives

➔ Heinz is the best ketchup brand.





Ad #8:

➔ Hand passing off tree to other hand.

➔ The future is in your hands.

➔ Info about climate change.

➔ Fear & insecurities.➔ Loaded language

➔ Climate change is affecting the environment.





Ad #9:

➔ Pom juice as an IV.➔ Life support. The

antioxidant power of pomegranate juice.

➔ Fear & insecurities➔ Loaded language

➔ POM juice improves your health.





Ad #10:

➔ Nurofen Express➔ We see headaches

differently.

➔ Comparison & negatives

➔ Nurofen is the fastest cure for headaches.





Ad #11:

➔ Pear➔ Girl in

undergarments➔ This is no shape for

a girl.

➔ Fear & insecurities➔ Sex appeal

➔ Women should appear thin.





Ad #12:

➔ Girl in bicycle helmet with tire mark on face.

➔ Bicycles don’t come with bumpers.

➔ Fears & insecurities

➔ Motorists should be cautious not to hit bicyclists.





Ad #13:

➔ Carly Rae Jepsen➔ Crib➔ You’re supposed to

be changing the world, not diapers.

➔ Fears & insecurities➔ Celebrity

endorsement➔ Sex appeal➔ Loaded language

➔ Teenagers should not get pregnant.





Ad #14:

➔ Model with beautiful hair.

➔ Goodbye split ends, hello long hair.

➔ Sex appeal➔ Fear & insecurities

➔ Pantene gives you beautiful, long hair.





Ad #15:

➔ Man on horse.➔ Smell like a man,

man.➔ Old Spice

➔ Humor.➔ Sex appeal

➔ Old Spices makes you smell like a man.

Documents

My Site - Home - Making a Claimmrsreasclass.weebly.com/uploads/1/7/6/7/17678805/making... · 2018. 9. 7. · Upon Mrs. Rea’s signal, choose an advertisement to analyze. Look at