My results from the questionnaire

What is your title?

Title

Mr

Mrs

Ms

From this chart, it shows I targeted my audience to be 50% male and 50% female shown by the overall half with a title Mr (male) and a joint half between Mrs and Ms (female).

What is your gender?

Gender

Male

Female

As explained in the last slide, 50% of the audience that answered my questionnaire were male and 50% were female. This makes it easy to show what type of demographic I’m looking to target my product to as they would give separate answers.

What is your age range?

Age

0 to 16

17 to 24

25 to 36

37 to 50

51+

As you can see by the graph, the majority of age range used in completing my survey were between the ages 17 to 24 and 25 to 36. This is what I intended to place my demographic around as I am thinking to do the grime genre. For this reason, the smallest percentage of the surveys taken was from the age group 51+.

What is your favourite genre of music?

Genre

Hip-hop

Grime

Rap

Jazz

Classical

Pop

R'n'b

Other

This pie chart shows a question from my questionnaire asking the favourite genre of the participants. This shows that more than half of the people that completed my questionnaire like hip-hop or grime. This ties in with the fact that my initial idea was to use grime as a genre.

How often do you buy magazines?

How many times Once a day

Once a week

Two or more times a weekOnce a month

Two or more times a monthNever

This chart shows how often the participants purchase magazines. The most popular vote was once a week, and the least popular was two or more times a month. Also, the pie chart shows that a percentage of around 20% never buy magazines, I believe this is because of e-media as a lot of people now have access to online accounts of magazines and articles therefore they do not need the hard copy.

Which of the following determines whether or not you buy a magazine?

Aspects

Front cover

Main story

Cost

Written content

Genre

Other

This chart shows the aspects that influences people into buying magazines. By these results, I can tell that a majority of people purchase them for the design of the front cover or main story. Using this information I will try to personalise the front cover for the target audience’s enjoyment and involve a controversial main story.

Evaluation

• From these results, I can evaluate who my target audience is going to be. My products will be targeted towards both genders between the ages 17-24. The genre I have chosen to do is grime, I thought hard about this choice and narrowed it down to hip-hop or grime; according to my response, I chose grime. As the most popular time someone buys a magazine is once a week, I will aim to make my product a weekly magazine too. To accompany this, I will add a controversial headline to interest potential buyers and also try to involve an exciting layout on the front page to make my product stand out.