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Growing in Italy, I have a great interest,love and passion in fashion.The One Year course in fashionmarketing and communication in IstitutoEuropeo di Design helped me tounderstand how I am interested in thefashion world. In addition myprofessional experiences allowed me tobe able to work on a team and to get intouch with people.I had the chance to prepare severalprojects during the course that helpedme to experience my studies.I am a social media activist and I loveworking in communication and inmarketing.In my free time I really like listening tomusic, reading books and travelling.

Contacts:Tel. +39 3475355023E mail: sara.sarananni@gmail.comAbout.me/sarananni

TIMELINEEDUCATION

Five yearsITCS GAETANO SALEMINIEducation for intercultural relationship in business communication

2006 - 2011

September (3 weeks)INTERNSHIP ABROADAUSTRALIASchool + family accomodation

2008

April (1week)INTERNSHIP ABROADFRANCESchool + family accomodation

2010

March (1week)INTERNSHIP ABROADSPAINSchool + family accomodationA-LEVELECDL

2011

One yearISTITUTO EUROPEO DI DESIGNFashion marketing and communication

2012

TIMELINEWORK EXPERIENCE

2011

February (2 weeks)CNAConfederazione Nazionale dell'Artigianato e della Piccola e Media Impresa in BolognaInternship in the administrative office

2010

2009

December – February (3 months)CINTI GROUPShoe boutique in BolognaInternship as Shop Assistant

July (1 month)AZALEA SRLFashion showroom in BolognaInternship as Buyer Assistant

July (1 month)HI TECH MEDIA & TECNO STAMPAPrinting company in BolognaInterniship in:administrative officeAssistant in the graphic dpt

FASHION SHOWROOM

I had the opportunity to work in a fashionshowroom, Azalea Srl, and see how it isorganized.The brands I worked for are mostly Liu Jocollections, Alysi, Kokai and Angelina.

I analyzed the buyer’s point of view, which isfundamental.Buyers have to consider the target of their customers, their needs, budget and if they want a total look or just particular collection. Another important thing that buyers have to think about is the hottest trends of the next seasons.

Thanks to this experience I have learnedhow to display products and collections inorder to sell to buyers and how to approachand relate with people.

MY EXPERIENCES IN FASHION

Two different points of view

FASHION BOUTIQUES

I had the chance to work as a shopassistant for an important shoe boutiquein Bologna. Cinti sells shoes, bags andbelts.

This experience gave me the possibility tolearn how to relate with people and howto sell to the final customer.

The layout and position of a single item isa fundamental element, because it caninfluence the choice of the client.

I went through a new experience, whichhelped me overcome my shyness since Ilearnt how to interacting with differentpeople.

MY EXPERIENCES IN FASHION

Two different points of view

IED – ISTITUTO EUROPEO DI DESIGN

• DIGITAL COMMUNICATIONS II• COMMUNICATION AND PUBLIC

RELATIONS• COMMUNICATION FOR FASHION• DIGITAL PROCESSING OF

IMAGES• INTRODUCTION TO EVENTS

FOR FASHION• VISUAL LANGUAGE• MARKETING FOR FASHION II• MATERIALS FOR FASHION• ORGANIZATION OF EVENTS

FOR FASHION• WRITING FOR FASHION• HISTORY OF PHOTOGRAPHY

FASHION• HISTORY OF FASHION• STYLING AND SHOOTING FOR

FASHION• FASHION TREND

• BRANDING• DIGITAL COMMUNICATIONS I• COMMUNICATION WITH THE

NEW MEDIA• COMMUNICATION AND

ADVERTISING• EVENTS FOR FASHION• DIGITAL PROJECT

MANAGEMENT• GRAPHICS FOR FASHION• THE LANGUAGE VIDEO• SYSTEM OF ITALIAN

FASHION• MANAGEMENT OF NEW

MEDIA• MARKETING FOR FASHION• VISUAL MERCHANDISING• FORECASTS OF TREND• SEMIOTICS FOR FASHION

ONE YEAR IN FASHION MARKETING ANDCOMMUNICATION

2012FLORENCE, ITALY

This course allowed me to meet new peoplefrom different cultures and traditions.It helped me to have an international view,which allows me to be more experienced forfuture situations.

SUBJECTS

MY MAIN PROJECTS - MARKETING I-II‘’Marketing strategies’’

- PROJECT MANAGEMENT‘’Proposals for a mobile application’’

- COMMUNICATION‘’Social medias’’‘’Communication strategies’’

- COMMUNICATION AND ADVERTISING‘’One year communication plan’’

- PUBLIC RELATIONS‘’Press review and Press release’’

- VISUAL MERCHANDISING‘’Proposals for shopping windows’’

- EVENT ORGANIZATION‘’Proposal for an event’’

Title : Marketing strategiesBrand : Ken ScottAuthors : Sara Nanni, Lorenzo Cavallini

Solutions : In this project I presented several marketing strategies in order to re-launch the brand in a high level market.

Main objectives : establish Ken Scott as a luxury brand; re-style the collection inspired from previous ones, invest in advertisement campaigns and place them in the most important fashion magazines, create awareness by organizing fashion shows with famous people and preserve the tradition of the brand by showing some of the garments created in the past.

Personal goals : The most important things that I have learned doing this project are how to develop the 4Ps, how to analyze a brand and how to create a marketing plan.

MARKETING I

Title : Marketing strategiesBrand : The Velvet RoomAuthor : Sara Nanni

Solutions : In this project I proposed several marketing strategies in order to establish the brand in a medium – high market and to make the brand popular through social media.

Main objectives : The Velvet Room is a young and new brand. This brand offers lingerie for women, which are created with recycled textiles and clothing. It is important to give visibility and awareness to the brand by investing in social medias such as: Facebook, Twitter, Youtube, Pinterest, etc.

Personal goals : Thanks to this project I have learned how to analyze a brand in all its aspects and how to promote it efficiently through social medias.

MARKETING II

Title : Proposal for an ApplicationBrand : 3.1 Phillip LimAuthors : Sara Nanni, Mikaela Erson, Lorenzo Cavallini

Solutions : This proposal was aiming at creating a mobile application for a specific brand: 3.1 Phillip Lim

Main objectives : Now a days, social networks and applications are fundamental communication tools. That is why we created a mobile application for 3.1 Phillip Lim. The proposal consists in designing a creative application with abilities to share images to the web and social medias, a section to see the collection, frequent updates and the possibility to zoom in on pictures of the products. The application has a clear layout, which is very easy to use.

Personal goals : This project gave me the chance to work in team. I also learnt, how applications work and how important is the layout.

PROJECT MANAGEMENT

Title : Social mediaAuthor : Sara Nanni

Solutions : This subject was focused on the importance of social medias and how and what to communicate through them.

Main objectives: Social media technologies include magazines, Internet forums, social blogs, wikis, social networks, podcasts, photographs or pictures, video, rating and social bookmarking. They are very important tools of communication, especially in the fashion system, because they generate visibility and increase sales. Social networks give also the possibility to connect people with similar taste and they are dedicated in sharing pictures and videos.

Personal goals : After this course I have learned how to use several social networks and I created several accounts, a fashion facebook page, a twitter account and a Linked in account. Now I can share and follow my favorite brands, which allows me to be updated with fashion.

COMMUNICATION

Title : Social media strategies

Brand : Dan Ward

Author : Sara Nanni, Indu Ganesh, Maria Victoria Papa, Momoko Nagai, Jennifer Green, Mikaela Erson, Lorenzo Cavallini, Anastasya Stenkoviy, Krystha Fernanda Schneckenburger, Anabelle Madrych Saoudi

Solutions : Dan Ward is a new beachwear brand for men. The brand wants to transmit its identity not only through the marketing strategies but also through social media, in order to create visibility and awareness.

Main objectives : The project was divided into all the social networks that we decided to use in order to attract the right target. I presented the strategies for Pinterest and Lookbook. 80% of users are girls and women so the main objective was to reach them and show them ideas for gifts for their boyfriends or husbands. Outfits, pictures of the collections or a single item, a video about the brand, boards about events, interviews, inspirations and advertisement campaigns were the main proposals for this project.

Personal goals : working with Dan Ward, I have learned how social medias are becoming more and more important in fashion and how to select the right social medias in order to attract the right target.

COMMUNICATION

Title : Communication Plan

Brand : Liu jo

Authors : Sara Nanni

Solutions : in this project I presented an analysis of the brand and a communication and media plan, with all the total costs and the budget.

Main objectives : Establish Liu Jo in a high level market, make Liu-Jo stronger than competitors, expand the brand awareness on its current national market and outside its current market, promote the brand through the social media, invest in italian and french magazines. The project promotes the brand through fashion magazines and fashion websites with adv campaigns, thinking about the costs and the budget.

Personal goals : This project gave me the possibility to learn how to manage a budget and how to distribute it in several magazines and websites. This subject was very practical and it helped me to learn how the working world is.

COMMUNICATION & ADVERTISING

Title : Press review and Press releaseBrand : Liu joAuthors: Sara Nanni

Solutions : In this project I created an event that for Liu Jo F/W 2012/13 collection and Le Plumes F/W 2012/13 collection and the press release for the event. There is also an analysis of Dior, a press release and a brand profile for Metalab

Main objectives : the event was planned for the press, to increase the visibility of the brand and to present the new collection. In this project all the details of the event, mood, theme and the location are present. The promotion plays a very important role. In fact in order to promote the brand, press release and promotional materials should be given to press and a lot of advertising should be present on Liu Jo social medias.The analysis of Dior includes how many times the brand is present in fashion magazines, in terms of press coverage and advertising campaigns.

Personal goals : This project was very closed to the working world and it gave me the possibility to write on a real press release, and I understood how press in important to promote a brand.

PUBLIC RELATIONS

Title : Proposals for shopwindowsBrand : Elisabetta FranchiAuthors : Sara Nanni

Solutions : in this project I give some proposals for the window displays for the brand Elisabetta Franchi.

Main objectives : The two proposals are focused on creating innovative and attractive window displays for the brand. The first proposal was to create a mixture between technology and the Elisabetta Franchi style, putting a screen with the video of the collection between two mannequins. The second idea was to recreate the elegant and traditional atmosphere of the advertisement campaign putting a sofa, a mirror and two mannequins.

Personal goals : This project gave me the chance to learn several visual merchandising strategies and before this course I didn’t know that every location or position of a garment or of an object has a reason.

VISUAL MERCHANDISING

Title : Proposals for an eventBrand : Liu JoAuthors : Sara Nanni

Solutions : In this projects I presented the details and the organization of the event for the new Liu Jo jeans collection. The event wants to transmit the brand identity and it wants to gain the attention of the press, maximize sales and find new clients.

Main objectives : Find new clients, create videos and books of photos, communicate emotions, maximize sales, press social media. This event was planned in order to attract clients and find new buyers and press. In fact fashion bloggers, journalists and press were invited to the event. In this project, all the details of the event were be found, such as the invitation card, the theme and mood, the location, the date and time.

Personal goals : This project was very closed to the real working world and I understood how press is important to promote a brand and how an event is important in order to increase sales and to find new clients.

EVENT ORGANIZATION

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My coordinator,My professors,My classmates,

The companies I've worked for:Liu Jo, Dan Ward, Elisabetta Franchi, The Velvet Room, Ken Scott, 3.1 Phillip

LimThey gave me the opportunity to learn and practice my studies, work on my

projects, analyze them and use them for my presentation.

A special thanks to:

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Thank you