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Collection of my latest PSS and Graphic projects including my current thesis project. Display of competencies, methodologies and interests.
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VALENCIA
TORINOMILANO
上海
About meLIFE MAPPING
A visual overview of my study experience in the last few years.
HIGHSCHOOL GRADUATION 10/09/2000 - 03/07/2005Scientific/Linguistic Diploma, final grade 92/100Liceo Scientifico Marie Curie, Pinerolo
ERASMUS15/09/2007 - 15/06/2008Design EngeneeringUniversidad Politecnica de Valencia
FIRST LEVEL DEGREE 15/09/2005 - 13/07/2009Graduation in Graphic & Virtual Design, final grade: 106/110Politecnico di Torino (University)
FIRST LEVEL MASTER15/09/2009 - 03/10/2012Product Service System Design (PSSD), final grade: 106/110Politecnico Di Milano (University)
JOB EXPERIENCE10/2008 - 12/2008Press Agency PUBLI3Working as Graphic Designer
VALENCIA
TORINOMILANO
上海
I was born the 20th of November 1986 near Torino, one of the cities I love the most.I grew up in the countryside, with mountains just out of my window and cornfields all around, until Design knocked at my door.
FIRST LEVEL MASTER15/02/2011 - 18/06/2012Design and Art, POLITONG Double Degree ProgramTongji University, Design & Innovation College
JOB EXPERIENCE10/2011 - 04/2012Arobase CommunicationWorking as Graphic Designer
CompetenciesDESIGN PROCESS
Tools and methodologies used inside the different design phases of the project.
RESEARCH
User Analysis
Trend Setting
Competitors
Business Model
Data analysis and display
IDEATION
Concept
Brainstorming
Scenario Building
Personas
New Business Model
Moodboard
Storyboard andCustomer Journey
PROTOTYPE
Concept evaluation
Mock up
DEVELOPEMENT
User Testing System Map
Positioning and Swot Analysis
Product Service System
Identity and Communication
RESEARCH
User Analysis
Trend Setting
Competitors
Business Model
Data analysis and display
IDEATION
Concept
Brainstorming
Scenario Building
Personas
New Business Model
Moodboard
Storyboard andCustomer Journey
PROTOTYPE
Concept evaluation
Mock up
DEVELOPEMENT
User Testing System Map
Positioning and Swot Analysis
Product Service System
Identity and Communication
ProjectsPRODUCT SERVICE SYSTEMS DESIGN
Starting from the research and user analysis we design a whole system comprehensive
of services, products, communication and strategic evaluation.
1.Cuvée Chocolat 2.Takeaway 3.Dinner with Buddies 4.B&B Lago 5.Alldesign Magazine
5
3
1
4
2
product line, packaging, website, interior, staff uniform.
PssdCUVèE ChOCOLAT
Original retail design for a chocolate store: concept (chocolate-pharmacy), identity,
First floor retail area (products’ display and payment counter), second floor intensive care
(bar area, interactive table and hug-armchair),outside first-aid automatic dispenser.
PssdTAkEAwAY
Wrist-wallet easy to carry around and keep money safe. 100% cotton, available in
3 different colours. Concept, production, packaging, market stand and selling.
PssdDINNER wITh BUDDIES
New welcoming service for Indian immigrants moving to Italy. An informal dinner to meet
experts and consultants to better manage staying’s problems and doubts.
System (stakeholders, sponsors,customer journey), coordinate image (logo,business card), webpage, ad and interior design of the space hosting the dinner.
PssdB&B LAGO
New business model for Lago (interior design company). Strategy, system (stakeholders,
partners, customer journey) and commercial.
PssdALLDESIGN MAGAzINE
Reasearch and development of a new strategic solution for a design magazine
published inside Tongji University. Strategy, website and magazine content.
ProjectsGRAPhIC
I keep myself constantly updated following and collecting inspiration everyday, in order
to have always a good starting point, then it’s just about imagination and a lot of attempts.
1.Devernois 2.Elisabeth De Brabant 3.French People
3
1 2
GraphicDEVERNOIS
Led by the third DEVERNOIS generation, the brand, whose headquarters are historically
based in Roanne, designs and realizes high quality ready-to-wear clothes.
different proposals to meet the new market expectations and convey the brand’s values.
In order to broaden its market to Asia we develop a new web communication with two
GraphicELISABETh DE BRABANT
Elisabeth de Brabant is a contemporary art curator and consultant, based in Shanghai.
Considering the new devices available on the market, we proposed the client to create a
is the first artists’ complete iBook, including videos and dynamic content.
virtual catalogue to welcome and guide the visitors during the exhibition. Leslie Thornton
GraphicFRENCh PEOPLE
French Shanghai-based fashion design studio producing haut-couture prét-a-porter clothes
needed a coordinate image for their own brand launch, starting from the logo.
First Level Master ThesisChINESE CRAFT PROJECT
The project aims to identify opportunities for promotion and preservation of Chinese Intangible Cultural Heritage, in order to create a bridge between traditional craft expressions and modern Cultural System, operating inside Shanghai area.While UNESCO and Government policy focus on grand artistic traditions, this project will operate to a local level in order to give special recognition also to minor or less-known crafts. Moreover it will see the involvement of key individuals and partners in order to better
connect with the territory.Going through a better understanding of the context in which the project will be operating (field research, interviews, UNESCO and Government policies, current preservation), and broadening the comparison to include inspiring solutions all over the world (trends and case studies), the creative phase will lead to a final proposal to answer the problem of raditional craftsmanship awareness and trigger new dynamics between typical knowledge and local Shanghai community.
chinesecraftproject.weebly.com
ResearchCRAFT hUNTING (FIELD RESEARCh)
Collect stories and inspiration from people. Understand the Cultural System operating inside the city and compare it to similar cases around the region.
MAPPING
Identify places, medias and events communicating and selling arts & crafts inside the city in order to map the different channels
useful for the final solution development.
SECONDARY RESEARCh
Deep understanding of the preservation actions already undertaken by the government and official organizations. Craft overview and collection of meaningful examples around the world.
CHONGMING ISLAND
Shanghai上海
Nanjing南京
Yangzhou扬州
Jiangsu
China中国
CRAFT HUNTINGShanghai & Jiansu Provinces
bamboo master
CRAFTSMEN
EXPERTS
DESIGNERS
lantern master
paper-cutting museum
dongguan area
yunjin brocade institute
CRAFTSMANSHIP CUSTOMERS survey
CHONGMING ISLAND
Shanghai上海
Nanjing南京
Yangzhou扬州
Jiangsu
China中国
CRAFT HUNTINGShanghai & Jiansu Provinces
bamboo master
CRAFTSMEN
EXPERTS
DESIGNERS
lantern master
paper-cutting museum
dongguan area
yunjin brocade institute
CRAFTSMANSHIP CUSTOMERS survey
MAPPING
Creative Events
Communication Channels
Dist
ribut
ion C
hanne
ls
SECONDARY-
RESEARCH
UNESCO & Government Actions
World Case StudiesWor
ld C
raft T
rends
L I V E
中国工艺美术市集
Final ConceptCRAFT LIVE
The concept, inspired by examples of western exhibitions and fairs, provide a general solution to be adapted inside multiple contexts, and a specific solution fitting the case of Shanghai city.CraftLive it’s not a fair but more of a multi-experience market, it’s a two-day local event to present and promote traditional knowledge through craftsmen and artists operating inside Shanghai area. Stepping aside from simple commercial interest and pursuing cultural involvement, we want visitors to explore and experience the intangible value of traditional craftsmanship and not just it’s final product. That is why at the centre of the event won’t be artifacts but typical knowledge: the people, with their stories and skills, will convey the
quality of narrative enclosed inside each piece of craft.Craftlive aims to become a bridge between local artisans and the city community, it also aims to raise awareness by attracting asensitive public genuinely interested into original craft expressions.The event will be inclusive of different services, in order to provide a more diverse experience to the visitors and better adapt to artisans profile and needs. Following a strict criteria of evaluation (that ensures a qualitative and sustainable approach), it gathers multiplelocal realities under the same philosophy and values, creating a recognizable network, enabling visibility, encouraging dialogue andtrustworthy relationships.
PrototypingChINESE ARTS & CRAFTS MARkET
A first example of the idea (still not fully defined) was presented as the first edition of Chinese Arts & Crafts Market: local craftsmen
and artists, traditional music and new design solutions were promoted. A survey helped us collect feedbacks from visitors.
CraftliveFINAL DEVELOPMENT
The final solution includes a better definition of the event: participants, occurence, organization, communication channels,
location and core services offered to the participants and the visitors.
creative people traditional artisans
Local craftsmen engaged in the production of handicrafts with cultural, religious or traditional meaning, realized following the typical knowledge that is part of the intangible cultural heritage
Designers, artists and people with
creative attitudes inspired by
typical knowledge for
the production of new handicrafts
or engaged in the restoration
and reinterpretation
of existing pieces of craft
THE - PARTICIPANTS
Full project presentationhttps://dl.dropbox.com/u/85424189/dissertation_craftlive.pdf
market
craft performance performance
ICH
tours
CORE-
SERVICES
website business cardCOMPLEMENTARY - SERVICES
creative people traditional artisans
Local craftsmen engaged in the production of handicrafts with cultural, religious or traditional meaning, realized following the typical knowledge that is part of the intangible cultural heritage
Designers, artists and people with
creative attitudes inspired by
typical knowledge for
the production of new handicrafts
or engaged in the restoration
and reinterpretation
of existing pieces of craft
THE - PARTICIPANTS LegendGeneral Space Layout
Market Artisans
Performing Artisans
Live Market
ICH Performers
Food and Drinks
Entrance & Tours
LegendGeneral Space Layout
Market Artisans
Performing Artisans
Live Market
ICH Performers
Food and Drinks
Entrance & Tours
Personal interestANALOGIC PICS
Lomo is a quite unpredictable, surprising and beautiful tool for sperimentation.
