Sara ShepherdBA Hons Fashion Design Sheffield Hallam University

sara.s5@hotmail.co.ukhttp://sarasfashiondiary.wordpress.com/

Observation and CommunicationFashion Interaction and Meaning Skills Workshop Fashion Production 1 Fashion Production 2 Fashion Styling

CONTENTS

AbSTrACT

M

o

U

l

A

g

E

My TAkE ON THE lITTlE blACk drESS

dESIgNINg SAMPlES bASEd ON STrUCTUrEd ArCHITECTUrE TO INFOrM THE lbd

lBD ArCHITECTUrE

ArCHITECTUrE

lIEN BoD dESIgNINg ClOTHES THrEE dIMENSIONAlly THrOUgH FAbrIC, FOrM ANd FEElINg TO ACHIEvE AN OrIgINAl OUTCOME. INCOrPOrATINg AbSTrACT ElEMENTS WITHIN A gArMENT Or USEd AS THE bASIS FOr A STATEMENT PIECE CAN CrEATE A HIgHly UNUSUAl PIECE, gENErATINg INTErEST ANd rECOgNITION.

WOrkINg AS PArT OF A TEAM OF 7 PEOPlE, I HAd TOO ExPlOrE 3 dIMENSIONAl PATTErN CUTTINg THrOUgH PAddEd FOrMS WITHOUT THE AId ANd SECUrITy OF blOCkS. THE INITIAl FOrM WAS THEN dEvElOPEd THrOUgH dISCUSSION ANd ExPErIMENTATION WITHIN My grOUP, FOr WHICH WE PrOdUCE A blACk WEArAblE FOCUS PIECE.

FlASH bACk A FASHION MAgAZINE AS HIT THE SHOPS WITH IT’S FIrST EdITION OF FlASH bACk. CONSISTINg OFF 20S ANd 60S STylES ANd Al THE lATEST gOSSIP ON PArIS FASHION WEEk.

FOCUSINg ON CAd/CAM TO PrOdUCE A FASHION MAgAZINE TO A HIgH QUAlITy STANdArd. THE MAgAZINE WAS FOCUSEd ON THE lAyOUT MOrE THAN ANyTHINg ElSE SO THAT My SkIllS FOr IN-dESIgN WErE SHOWN.

TECHNICAl FlATS PrOdUCEd ON IllUSTrATOr ANdIllUSTrATIONS ON PHOTOSHOP.

WHITE S IrT

bASEd ON THE THEME 'SHAPES' I dEvElOPEd AN AvANT-gArdE WHITE SHIrT FOr WOMENSWEAr SPrINg/SUMMEr 2013. THrOUgHOUT THIS bOdy OF WOrk, I WAS rEQUIrEd TO dEvElOP A PErSONAl ANd CrEATIvE rESPONSE TO THE vISUAl COMMUNICATION OF My COllECTION FrOM INITIAl, QUICk, SkETCHES, TECHNICAl FlATS, FASHION IllUSTrATIONS THrOUgH TO PrOFESSIONAl PrESENTATION bOArdS

PrOdUCEd A bOdy OF WOrk THAT dEMONSTrATEd My AbIlITy TO INvESTIgATE ANd ExPErIMENT WITH THE MANy dIFFErENT METHOdS OF vISUAlly COMMUNICATINg dESIgN IdEAS FOr A SPECIFIC INTENTION.

A FAST PACEd, PrACTICAlly INTENSE ASSIgNMENT ANd IT rEQUIrEd PATIENCE ANd COMMITMENT TO MASTEr NEW APPlICATIONS, TECHNIQUES ANd PrOCESSES THAT ArE INTEgrAl TO FASHION PrOdUCTION. ExTENdEd My TECHNICAl kNOWlEdgE by CONSIdErINg dETAIlINg rESEArCH. ATTENTION TO dETAIl IS vITAl.

I FUrTHErEd My kNOWlEdgE by USINg My SkIllS ON THE ASSyST PATTErN ENgINEErINg SOFTWArE by lEArNINg dIgITISINg, MOdIFyINg ANd SCAlINg.

H lF SC lE S OrTS

A WElT POCkET CONSISTINg OF A ZIP

HIP ANd WElT POCkETS

HAlF SCAlE SHOrTS MAdE FrOM 100% WOOl.

THE dEvIl IS IN THE dETAIl:

FOCUSINg ON WElT ANd HIP POCkETS FOr INTErEST5INg dETAIl ANd INCOrPOrATINg A Fly FrONT ZIP ANd TWO bUTTONS ON THE WAISTbANd.

SHOrTS

F SHIo STylI g NOSTAlgIA

INSPIrEd by THE MIlITAry ANd THE FEElINgS OF THE rElATIvES bACk HOME.

THE PHOTO SHOOT SHOWS THE CON-SEQUENCES OF THE WAr ANd THE AFFECTS IT CAUSES.

WOrkINg AS PArT OF A TEAM, I WAS rEQUIrEd TO ASSUME THE rOlE OF A FrEElANCE FASHION STylIST WOrkINg ON A FASHION SHOOT FOr THE FOllOWINg FASHION MAgAZINES: dAZEd ANd CONFUSEd

I WOrkEd IN COllAbOrATION WITH A PHOTOgrAPHEr TO PrOdUCE A SErIES OF STylEd FASHION IMAgES THAT CAPTUrE THE ESSENCE OF THE THEME ANd rEFlECT THE TArgET AUdIENCE OF My CHOSEN PUblICATION.