My Phone ® Service Description

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My Phone Value Proposition

Have you ever…• Worried about losing the

information on your phone if it is lost or stolen?

• Found it difficult to get photos off a phone?

• Spent too much time adding contacts to a new phone?

• Needed to move information from an old phone to a new one?

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My Phone makes it easy to…•Protect information on your phone

•Access and manage your phone content online

•Locate your phone*

•Review and share photos

* Location features not available in all markets

The Microsoft® My Phone Service

• Automatically back up data to a password-protected website for free

• Manage contacts and calendar using your PC

• See and search contacts, text messages and more on the Web

• Post photos from your phone to social networking and photo sites or share them from your PC

• Find your lost phone on a map, remotely lock it or wipe it clean*

• Transfer data to a new phone

3* Location and Premium features not available in some markets. One time fee may apply

My Phone Features

Notes: My Phone available in 25 languages on Windows 6.0/6.1/6.5 devices Opportunity for MO Partner co-branding of the portal* Premium and Locate features, including Free Last Sync, are not available in all markets

Protect information on your phone AvailableAutomatically back up your contacts, calendar, text messages, photos, music, video, documents and browser favorites to password-protected website

Remotely lock your phone from the My Phone web portal * * New!New!

Remotely erase your phone from the My Phone web portal (all sensitive information on device and storage card set back to factory default) * * New!New!

Access and manage your phone content onlineManage your phone content online – Add/Edit/Download/Archive/Search/Find Duplicates

Easily migrate or restore your phone's data to a new or second phone with just a few clicks

Locate your phone*Map the last known location of your phone for Free (from last sync or photo post) New!New!

Ring your phone when it is set to vibrate or silent * * New!New!

Locate your phone’s current location on a map (US only) * * New!New!

Review and share photosView and download photos from My Phone web portal to share with family and friends

Post photos to social networking sites (Windows Live, Facebook, MySpace and Flickr) from the My Phone web portal or directly from your phone New!New!

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My Phone Premium Features

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Encouraging Trial at Launch• Free trial period: Premium features will be available for Free until 11/30/2009

• 1st use Free: After the free trial period, all new and existing users will have (1) Free Use

Market Limitations• The Premium Feature Bundle is available in the following 19 markets, only:

• Unites States, Mexico, United Kingdom, Germany, France, Italy, Spain, Portugal, Denmark, Netherlands, Greece, Poland, Finland, Norway, Sweden, Brazil, Australia, Japan and Taiwan

* Standard operator data charges apply. ** Once an Erase is performed, no features can be used

How it works• If a user has misplaced their phone, they visit the My Phone portal and click “Find your lost phone” > “Get

Started”• User performs a connection test to ensure My Phone can reach the phone• User then purchases (1) Use of the Premium Feature Bundle via Windows Marketplace for Mobile

• A Use is defined as the ability to execute (3) Rings, (3) Finds, (1) Lock and (1) Erase** at any time over a 7-day period

• From the My Phone portal, users are taken to the Marketplace website to perform a credit card transaction • Pricing: $4.99/€4.99 per Use. No Refunds.

The My Phone service is FREE* except for the Premium Bundle, which includes 4 Lost Phone features:

• Ring • Map Current Location (US

Only)• Lock• Erase**

Premium Feature Bundle

Premium Feature Bundle

My Phone User Experience

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