My Home Didn’t Sell Now What?

A Guide to Getting Your Home Sold!

When things don’t go as planned in the sale of a home, it can be easy for a seller to give up on the excitement to move that they once had. You may even be sitting there reading this thinking that it’s best to throw the towel in and give up on the dream of selling, or to wait for an extended period “when the market gets better,” or to even question whether or not to work with a real estate agent. Like you, many of the people we have helped have felt the same way before we put our Expired Listing Marketing plan to work and got their home SOLD. Here a just a few comments from our past clients.

“We were thrilled with the way Dan O handled the sale of our house. We'd tried a different realtor the previous year with poor results, and took the house off the market. When we decided to try again, we were cautiously optimistic. His entire approach felt different. He had amazing attention to detail, such as using a professional photographer to make sure our pictures stood out among the rest. Even the flyers were significantly better than others in the area! He kept us informed every step of the way and never once tried to cut corners. He was always available whenever we had questions, even on weekends or at night. He sold our house at asking price in under two months. The process was managed in such a way as to make it as stress-free for us as possible. We couldn't be happier!” – Kharissa & Bear Smith (Previously listed their home with another realtor for 122 days before it was cancelled. They listed their home with our team – we then sold it for 100% of the asking price in 37 days!) “We thought Dan was very professional in all that he did. We appreciated his presentation and preparation of our property. Dan was quick to respond and was even proactive in many instances. He and his staff did everything they could do to attract buyers and see that all was completed in order to make the sale close as smoothly as possible. We highly recommend Dan-O and his team!” – Larry Stevenson (Previously listed his home with another realtor for 154 days before it was cancelled. He listed his home with our team – we then sold it for 96.2% of the asking price in 15 days!) “Mine was an older, outdated home and, despite its flaws, was charming to me. Dan took this charm and extended it in positive ways, ultimately selling it during a market slump. He was at all times professional, extending every courtesy to me during this process. Even though I lived at a distance, he was able to secure a buyer in a reasonable time. His market skills are superb and very up-to-date. If your home is sellable, he is the one to do it!” – Pamela Hicks (Previously listed her home with another realtor for 108 days before it was cancelled. She then listed her home with our team – we sold it!) “My husband and I were impressed with Dan the first time he came to interview for selling our home. He was timely, professional and gave us a feel of confidence in his ability as a listing agent. He listened to our wishes, gave us valuable suggestions, and came forward with a great marketing package. He kept us informed and was always available if we had questions. Our home was customized to our lifestyle and needed a buyer to fit. Dan and marketing staff located that buyer within 6 month. The sale finalized quickly, and we were very satisfied with the entire process. If you have a home to sell I would highly recommend Dan-O.” – Ron & Marlene Bodwell (Previously listed their home with another realtor for 169 days before it was cancelled. They then listed their home with our team and we sold it for 100% of the asking price!)

These homes didn’t sell. And then they hired Team Dan-O & Kathy Lawber.

Original Listing

Brokerage

Total Days on

Market with

Previous Broker

Results After

Hiring Team Dan-O

& Kathy Lawber

List Price

vs. Sold Price

Keller Williams

310

Listed and sold the home in 14 days for full

price.

List Price: $299,950 Sold Price: $299,950

Keller Williams

122

Listed and sold the home in 4 days for

more than the asking price.

List Price: $249,950 Sold Price: $253,000

Coldwell Banker Bain

99

Listed and sold the home in 8 days for

more than the asking price.

List Price: $299,950 Sold Price: $308,000

Keller Williams

105

Listed and sold the home in 8 days for

more than the asking price.

List Price: $214,950 Sold Price: $218,000

Metropolitan Park,

LLC

50

Listed and sold the home in 34 days for more than the asking

price.

List Price: $239,950 Sold Price: $241,500

Uniland Investments,

Inc.

201

Listed and sold the home in 66 days for full

price.

List Price: $339,950 Sold Price: $339,950

Home Team Dupont,

LLC.

175

Listed and sold the home in 54 days for full

price.

List Price: $449,950 Sold Price: $449,950

It’s Time for a New Approach Gone are the days when an agent

could just put a listing in the

Multiple Listing Service and sit

back and wait for another agent to

sell the house for them. And if all it

took to sell a house was simply

putting it in the MLS, wouldn’t

everyone be selling their homes

themselves? And by now, don’t

you owe yourself more than the

status quo? It’s time for a new agent, new marketing, new byers, and most of all….new

possibilities. Ultimately, our goal is to sell your property for the most money possible and in

the process re-connect you with the excitement you originally felt upon first listing. And here

are some of the ways we achieve this.

Pre-MLS Marketing— Before we officially list your home on the MLS we will complete all

of your marketing pieces. That means the day your home goes on the market all listing

pieces will be promoting your home and wowing buyers!

Staging—We will provide a consultation with a professional stager to help you get your

home showing it’s best inside and out! According to US Housing and Urban Development,

a staged home will sell, on average, 17% higher than a home that is not staged.

Professional Photography— Over 94% of buyers begin their home search online, so first

impressions matter. This is why we take the expense of hiring a professional

photographer for every one of our listings, ensuring we show your property in the best

light from the very beginning.

Premium Online Placement— You may have heard of real estate syndicate websites

like Realtor.com, Zillow.com, Trulia.com and more. Team Dan-O & Kathy Lawber are

known in the real estate industry for our innovative application of technologies, and as

such have established relationships with these companies and others to ensure that our

listings receive premium placement on the internet.

Social Media Promotion— We have a full time licensed team member dedicated to the

online promotion and social media marketing of your property.

Virtual Tours— Every listing will have a virtual tour with detailed information regarding

your property.

Full Color Brochure— Unlike the traditional 1 sided flyers most agents provide for their

properties our team creates a four page full color brochure that makes your home stand

out among the competition.

Reverse Prospect—Instead of waiting for agents to find your property on the MLS we

search for buyer’s who are looking for a home like yours and send all of the marketing

information directly to the agent.

Just Listed Postcards— We will

send out Just Listed Postcards to

properties in the surrounding

area.

Open House— We will hold an

Open House the first week your

home goes on the market to

create excitement with buyers.

Weekly Reports—You will

receive detailed weekly reports

about the marketing activity on

your home.

Showing Follow-Up— We will request showing feedback from every agent that shows

your home and provide you with all the feedback we receive.

Communication—We feel so strongly about providing you with great communication

that we have you fill out a form telling us how you would like to be communicated with—

and we follow your instructions.

Please feel free to contact us if you would like further explanation on any of these topics, or if you have any real

estate questions at all. We simply see our mission as striving to be as helpful as we possibly can to area

homeowners. We hope this special report provides the information you need to be an informed seller.

(253) 381-6398 (253) 732-7911 dano@johnlscott.com kathylawber@johnlscott.com

www.soldbydano.com