My future as a visual communicator with applied concepts

Colby Everett

VISUAL COMMUNICATION

READ THIS SECOND! Visual hierarchy is proven with

this sl ide. Images, typeface, type weight

and font al l contr ibute to the hierarchical order of i tems on the page.

In PR, visual hierarchy is especial ly useful during presentat ions and within important documents.

Read this third.

VISUAL HIERARCHY

Color d raws in te res t .

On a b lack and wh i te p iece o f paper o r w i th in a por t fo l io , a co lo r fu l image can change the v iewer ’s perspec t ive comple te ly.

In the f i lm Hero , by Je t L i , co lo r is used ex tens ive ly to add sense o f p lace and emot ion to each scene.

COLOR

Arial, the San Serif typeface used throughout this presentation, demonstrates simplicity and readability. This typeface also compliments the simplicity of the presentation.

Blocks of text are crucial design elements and draw viewer ’s attention.

Nike’s classic expression “Just Do It.” is modest, yet powerful, and complemented by the simplistic typeface.

TYPOGRAPHY

In fographics i l lus t rate data so i t can be quick ly unders tood by the v iewer.

Infographics can present a p lethora of data and t ransmit i t c lear ly and s imply.

To the le f t is a d iagram on in fographics.

INFOGRAPHICS

Or iginal i ty

Purpose

Technique

Information

Composit ion

OPTIC is a foundational rule of design and crucial when evaluating visual work.

After creating a design work in advert ising or public relat ions, OPTIC wil l help double check quali ty of design.

O – P – T – I – C

PHOTOGRAPHY CONCEPTS

“The eyes are the windows to the soul ”

CAPTURE EMOTION

Div id ing the f rame hor izonta l ly and ver t ica l ly.

P lac ing sub jec t (Meta lmark but ter f ly, Hebgen Lake, Montana) outs ide o f center f rame.

RULE OF THIRDS

Low-angle shot , emphasiz ing the subject (John Hancock Bui ld ing, Chicago) in the foreground.

WORM’S EYE VIEW

High-angle, downward on the subject (Lake Michigan coast , look ing North) .

BIRD’S EYE VIEW