My Fashion Diary

Michaela Cunningham

Table of Contents 1 History

2 Cosmetics 3 Oscars Report

4 Men’s Trend 5 Street Fashion

6 Home Fashions 7 Forecasting

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Entry #1 Historical Ref. 02/09/14

HistoryBiker Chic•Leather jackets, leather pants, biker boots with studs and extravagant buckles are popular in today’s fashion. •The Biker look became popular during the 1950’s when Marlon Brando introduced this look in the film ‘The Wild One’.•The look today differs slightly from the 1950’s because it contains more of a punk look with the studs or buckles and you see more women rocking this style rather than men.

Entry #2 Cosmetics 02/18/2014

CosmeticsNYX Cosmetics: Brand of the

Year ’13• NYX cosmetics is booming in sales since it’s creation in

1999. The critics believe it has something to do with the “attractive affordability” with products pricing ranging from six to nine dollars. NYX has registered 50 percent average compound annual growth rate for the last four years. The brand has expanded into international sales while also being sold in several Targets across the nation.

• NYX’s products are wonderful because of its affordability and how great of a product it is. Although it’s inexpensive or less than most brands, it gets the job done sufficiently. The company believes that they will be a billion dollar business in six years which I believe it will not take that long to achieve that goal. With the economy being like it is now, people will not be able to afford big brands and they’ll look for “attractive” pricing.

Brand of the Year: Mass - Products - Beauty - WWD.com 2