How effective is the combination of your main product and ancillary

texts?

Along with the main product being the documentary we were also asked to make two smaller ancillary products - a double page spread and a radio trailer. We were asked to make them look as professional as possible and to make sure that there is a distinct link and theme running through all three.

Our Target Audience -

The age group of the target audience of which our products were aimed at is mainly teenagers and young adults, however we feel that the older generation could also gain a lot from watching our documentary as it will open their eyes on the harshness of the topic.

There is no specific demographic status, gender, race or religion of which we can determine a specific target audience however this may appeal to the 16-21 age range more than others.

Various text used on the double page spread is used in the documentary this gives the audience an insight of what’s to come . This will engage the audience and allow them to gain knowledge on the documentary so that they want to gain more information. This includes information on bullying amongst young adults which will persuade the reader to watch the documentary.

Using the main shot of the victim of the bullying sitting alone on a bench with nobody around this created the mood which represents the isolation Additionally there is also an image from the documentary of the boy walking alone with three girls behind him mocking him this helps us to represent the ignorance that the bullies have towards what they are doing and how they make the individual feel. The final image is a bullying threat on a phone and this is used as we choose to branch off into cyber-bullying in our documentary.

Images

Following research we decided that the ‘The Times’ was the most relevant newspaper to publish our double page spread due to the factual and discovery elements that are often involved with the newspaper. You can distinctively see the similarities in both articles which we made sure to follow in order to stick to the common codes and conventions of newspaper articles. The pictures are set out in a very similar structure so that they are clear and bold for the reader to see, as well as looking attractive. The fonts and the layout of the article is also very similar for the exact same reasons. We had to make sure the article followed the conventions of 'The Times' magazines so that it could fit into their easily.

After discussion we felt it more appropriate to use a Lady’s voice for the narration of the documentary. We also used various background pre-set sounds to set the tone for the theme of the documentary in this case quite a ‘melancholy’ feeling.

Radio 1 was our chosen radio station to launch our radio trailers this is one of the most popular radio stations appealing to a wide variety of people with many listeners aged 16-21. This will allow our trailer to be heard by millions across the country and will be a very successful way of advertising our documentary.

Audiences that watch the documentary will find it interesting in some form of way, and people will watch purely to gain insight into bullying and to help raise awareness and combat the issue that lies deep within the heart of our society. Being such a large, well known topic it will automatically attract a large target audience which makes it easy for us as producers to market the documentary which slips tightly into the space of any channel and any time frame.