WES

MARKETING – FINANCE – OPERATIONS – BRAND MANAGEMENT – SALES – ADMINISTRATION – CREDIT & RISK MANAGEMENT

SHOUKAT I KHATTAK, MBA, CCP Marketing & Business Strategy Analyst

Certified Credit & Risk Management Professional

VISION . STRATEGY . TRANSFORMATION

Premier Flour Mills Ltd. FMCG/Food Production

Manager cum Analyst

Marketing & Business Strategy Department August 2009 – Present

Role & Responsibilities: Longstanding association and CEO’s persistence led me to join

again as an Analyst/Manager. Leading a team of 25 cross-departmental staff

members, I am responsible for managing the daily operations and re-structuring of the

Marketing and Business Strategy Department, mainly focusing on key areas like cost

reduction, process efficiency, product re-branding, revenues optimization strategy

and providing analytical support to the CEO for future investment decisions.

Marketing research – Market trends, market drivers, competitor analysis

Reporting – Weekly reports and monthly meetings

Budget allocation and management (Forecasting)

Marketing planning – Year and month planning, scheduling and refining

Campaign management – ATL/BTL: Segmentation, message development and

integration of elements

Dealer/Retailer Acquisition & Management: Full cycle lead generation &

management, Agency management – PR, telemarketing and design

Event management – Exhibition and breakfast briefings

Copywriting - Defining web/online strategy to increase traffic to corporate site

Achievements: Led 05 co-branding initiatives with prestigious brands. Championed, 10

marketing campaigns across 07 product lines worth Rs. 10M. Reduced inventory losses

by Rs. 15M, through effective implementation of state-of-art load monitoring

technology. Through NPD initiative, personally recommended and introduced 04 new

product lines that resulted in overall revenues growth by 40%.

Integrated Marketing Mix

Financial Analysis

Credit & Risk Management

Corporate Presentation

Commercial Negotiation

Customer / Client Relations

Sales Management

PERSONAL

DETAILS

In a Nutshell: Western-educated MBA with more than 5 years’ experience of

management in strategic marketing, business analysis, sales and

strategy.

My Strength: Innate capacity to scrutinize core issues, devise creative and realistic

solutions, while arousing ‘buy-in’ and support from key stakeholders.

Objective: To secure challenging responsibilities within an international

environment in the arena of marketing, business and operations

management or general management.

Business & Strategy Analysis

Strategic Marketing: B2B/B2C

Leadership & Supervision

Interpersonal & Communications Excellence

Training/Event Management

General Management

Address: P.O.Box: 191137, Satwa, Dubai, United Arab Emirates

Email: shaukat_khatak@hotmail.co.uk

Mobile: UAE: 00971 (0) - 501225404, Pakistan: 0092 – 21 – 0332 3497215

Nationality: Pakistan (UK, Tier 1 Immigrant)

Driving License: Full Clean UK (Transferable)

Visa Status: Sponsored Visit Visa (Long term)

PROFILE

EXPERTISE

EXPERIENCE

WES

MARKETING – FINANCE – OPERATIONS – BRAND MANAGEMENT – SALES – ADMINISTRATION – CREDIT & RISK MANAGEMENT

SHOUKAT I KHATTAK, MBA, CCP Marketing & Business Strategy Analyst

Certified Credit & Risk Management Professional

VISION . STRATEGY . TRANSFORMATION

Standard Chartered Bank Banking/Financial Services

Assistant Manager, Consumer Credit February 2002 – May 2004

Role & Responsibilities: Successfully Managed a team of 03 collections and litigations

specialist and unsecured portfolio of Rs. 80M for South Region, Pakistan.

Achievements: Apart from assigned job, single-handedly executed (designed,

developed and implemented: Documentations, SOP’s, Manuals, etc.) the

establishment of the SCB Litigation Unit, South right from the scratch.

Awarded “I Caught You” for clients’ satisfaction and performance excellence.

Consecutively awarded “Service Excellence Champion” for Service Excellence.

Analyst (Freelance), Leeds, United Kingdom Various Sectors

Analyst, Marketing & Business Strategy October 2008 – July 2009

Business Support Analyst October 2005 – September 2007

Role & Responsibilities: Inspired by KTP (Knowledge Transfer Programme), an initiative

led by UK government to integrate education sector with SME’s, led to many diverse

projects across different sectors for freelance and studying business graduates. As a

Marketing & Business Support analyst, worked for more than 15 clients throughout

West Yorkshire, UK and provided guidance in marketing and business strategy. A list

of few is given below;

Key Projects

Accrington Plc. (Healthcare) £ 1.5M

Lahore Deli: (HORECA) £ 2.0M

Texas Cafes (HORECA) £ 3.5M

ScalePoint, UAE: (IT)

SECTORS COVERED: HEALTHCARE, HORECA, SECURITY, TEXTILE & FASHION, EDUCATION

Premier Flour Mills Ltd. FMCG/Food Production

Junior Analyst, Marketing & Business Strategy June 2004 – September 2005

Role & Responsibilities: Career Change: Joined as Management Trainee and then

promoted as Asst. Manager/Junior Analyst to supervise 14 team members in providing

business and marketing support to the Head of Strategy.

Marketing research and Reporting

Budget allocation and management

Marketing planning

Campaign management and Copywriting

Agency and Event Management

Achievements: Conducted detailed business analysis including marketing, financial

and competitive analysis, leading to a successful implementation of distributer

reward schemes and customer loyalty Programme, marketing dept. re-vamp,

branding initiatives, e-CRM implementation and major operation adjustments.

Revenue growth: 35%, Cost Savings: 20%, New Distributor Acquisition: 10%

Total Campaigns: 05, ROI Range per campaign: 50% -70%

All Event Plc. (Security & Event

Management)

Bombay Stores (Textile) £ 7.6M

University of Bradford (Education) –

MBA Project

EXPERIENCE

WES

MARKETING – FINANCE – OPERATIONS – BRAND MANAGEMENT – SALES – ADMINISTRATION – CREDIT & RISK MANAGEMENT

SHOUKAT I KHATTAK, MBA, CCP Marketing & Business Strategy Analyst

Certified Credit & Risk Management Professional

VISION . STRATEGY . TRANSFORMATION

Bradford School of Management October 2008 - September 2008

MBA (Strategic Marketing/Finance)

Ranked 8th best UK and 53rd business degree in the ‘Financial Times 2009’

Achieved an overall merit (2:1) in all the taught modules

Focus of Study

Marketing Management, International Business Strategy, International Marketing,

Marketing Communications, Advertising, Consumer Behaviour, Business Research

Financial Management, Accounting & Finance, Business & Financial Analysis

Technology & Business, Computing, e-Business, e-Commerce, e-Marketing

Supply Chain & Operations Management, Decision Making, Operations /Supply

chain/Best Practice Management

Dissertation: e-Commerce Strategy in UK Higher Education

University of Karachi, Pakistan January 1999 - July 2001

BPA (Hons.) (Public Administration/ General Management)

Courses: Financial Management, Consumer Behavior, Behavior Sciences, Business

Computing, Business Statistics.

Additional Qualifications from United Kingdom

Dip. (Business Administration) October 2006 - October 2007

Dip. (Financial Administration/ Management) October 2005 - October 2006

AMBA: Association of MBA’s, Global

ACP: Association of Credit Professionals, UK

November 2006: Credit & Risk Management by CMT, United Kingdom

May 2004: General Banking Law & Practices by SCB

June 2003: Anti-Money Laundering & Fraud Prevention by SCB

September 2002: Customer Care and Management by SCB

Jan 2010: Performance & Service Excellence by PFML

March 2005: Best Management Trainee Shield PFML

Nov/Dec 2003: Performance & Service Excellence by SCB

July 2002: Service Champion by SCB

Language Proficiency: English-Fluent, Urdu-Native, Pashto-Native, Hindi-Fluent

Documentation: All documents (Educational, Work and other) are duly

verified and attested as per UAE Labour Laws.

Microsoft Packages: Complete MS Office 2010, MS Visio, MS Excel 2010, MS

Project, MS PowerPoint, Windows 7, etc.

E-Marketing Packages: e-Marketing Technology/Tools, Google Analytics, etc.

Database: Oracle, MS ACCESS, AS 400, ERP, etc.

Availability: To be furnished on request

Network View:

EDUCATION

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IT SKILLS

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REFERENCES