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Latest presentation on My Card programme
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My Card is a unique loyalty programme which rewards residents for spending time and
money in their local High Streets
Residents receive cash credits on their Pay as You Go card.
Participating independent merchants grow their trade and income so keeping local money local
My Card generates income for local regeneration
My Card
My Card Objectives
• To support and grow vibrant and resilient Town centres.
• Promote local spending with local merchants, so contributing to growing the local economy and increasing local well-being
• Help support and grow local supply chains.
• To establish a local income stream to support local regeneration
• Encourage positive behaviours that will reduce impact on the environment.
There are two elements to My Card
Innovative and unique technology.
Collaborative marketing and a real community feel.
What does My Card do?
A swipe with My Card through existing facilities will process a rebate and distribute it automatically to the
cardholder, the local beneficiary and to cover necessary administration costs
CARD SWIPEREBATE
PROCESSINGCARD
HOLDER
LOCALBENEFICIARY
ADMIN COSTS
In store process
Each business takes 100% of the transaction total and then swipes the card.
The rebates are credited onto the cardholders My Card prepayment account.
Benefits for local merchant
No additional system access devices– Swipe on same PDQ terminal for credit / debit cards– Less clutter on retail payment desk– Minimal training for sales people– Detailed web based sales reports updated daily– Improved sales forecasting and business planning
Can be combined with Visa / Mastercard – No additional card for consumer to carry (future option)
Targeted marketing to customers via Mobile phone application– One to one marketing by push notification, text and email
Benefits for Residents
Cash back rewards for purchasing
Supports local economy
Ease of use
Web based purchasing / rebate reports
Possible personally customised purchasing recommendations
Play an active role in regenerating their town
Flexibility
Each business will have its own website accounts where offers are entered; this information instantly
activates the offer on the swipe terminal.
Offer rebates across all items. Rebates on over-average transactions i.e. 5% over
£25 and 10% over £50. Special promotions on specific days. Happy hour rebates to encourage shopping in quiet
periods or evenings. Cards can also be used in any machine that
supports MasterCard or Visa.
Reporting facility
Each business can see how the scheme is working for them with online reporting.
This reports; How many My Card transactions have taken place. How much rebates has been refunded and how
much sales have increased. Current average transaction. Customer activity such as partial postcode of
cardholder.
This feature allows the business to continually change their offers to suit their needs.
Beneficiaries
We plan to have locally nominated beneficiaries that are recommended by the local partners. For example;
A local charity.
Local non profit organisation.
Local school.
Local event such as Christmas lights etc.
Or the user takes the rebate in whole or in part
How to obtain a card
Cards will be available online and via high street champions
My Card local partners
My Card will work with local partners to develop added benefit by jointly-
Offering networking facilities.
Encouraging collaborative marketing deals.
Organising events and promotions.
Creating inter business emails.
Collating offers for a monthly email to cardholders.
What kind of business can join?
Examples
All independent high street stores.
Solicitors, accountants etc.
Car dealerships and garages.
Restaurants & cafes
Creative & leisure businesses.
Home based.
My Card Delivery Programme
To compliment the My Card Loyalty platform, the delivery programme, run in partnership with the local host organisation will:
Run business to business events Create and promote collaborative deals Run exclusive card holder member events Report back to local stakeholders each quarter Cross promote My Card areas Create new card functions reflecting needs of local merchants Have staff “on the Streets” during local my Card start up Up date platform to reflect new technological opportunities -
such as contactless payment
Future Developments
My Card anticipates new technological innovations in payments and how payments are made so has future proofed its current
Platform to be able to react quickly to innovation. Such as:
Contactless payment – PDQ readers replaced by Near Field Communication devices
Smart phone applications using Near Field Communication devices
A non payment card/phone application that will appeal to start up and micro businesses
My Card platform that integrates into other pre-payment, loyalty and membership offers, such as Transport & Leisure