My Brand Story

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  • 1. UEFA CHAMPIONS LEAGUEMarketing Plan for NFSE (No Fear of Speaking English)
    Heeyeon(Billy) Kim
    Dec 2010

2. Way to the Champions League
To build the NFSE (No Fear of Speaking English).
Vision/ Mission
Roles
Monitoring
This Is My Brand Today
Now Vs After 20 years
3. Vision/ Mission
Vision/ Mission
My purpose in life is to become successful business man who establishes global English institution in order to give to the students confidence about Speaking English regardless of nationality. NFSE (No Fear of Speaking English) will open to the students who inspire to learn how to speak English without fear.
4. Roles
A Player (No. 1 Player)
Grateful Son
Nice Brother
Best friend
Diligent Student
Love myself
Inspiring of the CEO of NFSE
5. A Player (No. 1 Player)
6. Grateful Son
7. Nice Brother
8. Best friend
9. Diligent Student
10. Love myself
11. Inspiring of the CEO of NFSE
12. This Is My Brand Today
BILLY
I am a fan of Billy Joel.
13. This Is My Brand Today
Kim-Chi
KIM-Chi is traditional food of Korea.Im Korean.
14. This Is My Brand Today
I am a Research Analyst at FactSet Research Systems.
15. This Is My Brand Today
I will become the CEO of NFSE (No Fear of Speaking English).
16. This Is My Brand Today
BILLY
I am a fan of Billy Joel.
Kim-Chi
KIM-Chi is traditional food of Korea.Im Korean.
I am a Research Analyst at FactSet Research Systems.
I will become the CEO of NFSE (No Fear of Speaking English).
17. SWOT analyst of my life
Internal
Strengths
No fear and confidence
I am still young
I already have lots of loyal friends who are potential investors or advisor of my business
Good listener and advisor
Weaknesses
Sometimes Stubborn and can not see long-term
Sometimes too positive Thinking
Sometimes easy to loss my interesting
18. SWOT analyst of my life
External
Opportunities
More chance to study and make career
I am still young
I already have lots of friends who are potential investors or advisor of my business
English is still the most important language in the world
Advantage of research for my business
Threats
Sometimes miss the big chance
Sometimes inflexible
19. Monitoring
Make a daily schedule
Secure a capital
Make a relationship with investors
Research about related-business things
Feedback from my mentor
20. Now Vs After 20 years
NowAfter 20 years
Research Analyst at FactSetCEO of NFSE
Single Make a happy family
EmployeeSuccessful business man
Staying in the Philippines Many business trips and
based on Korea
No Assets Plenty of Assets
21. Milestones for success
Now a days Im preparing for my future business. For example, making loyal relationship, taking MBA & working as a employee. One day, it will be great help for me.
Winning is not only my goal but happiness. It is meaningless without happiness even though I would succeed.
22. UEFA CHAMPIONS LEAGUEMarketing Plan for NFSE
Heeyeon(Billy) Kim
Dec 2010