TERM PAPER

ON

“CONSUMER PREFERENCE TOWARDS AIRTEL”

Submitted in partial fulfillment for the award of

Degree of

Master of Business Administration, 1st Semester

(2010-2011)

Department of Management Studies

Jai Narain Vyas University, Jodhpur

Under the supervision of: Submitted by:

Prof. R C S Rajpurohit Girish kumar

MBA Semester 1st

CERTIFICATE

DEPARTMENT OF MANAGEMENT STUDIES

JAI NARAIN VYAS UNIVERSITY, JODHPUR

This is to certify that Term Paper entitled

CONSUMER PREFERENCE TOWARDS AIRTEL

Is submitted by Girish kumar of first semester in partial fulfillment of MBA degree course. The student has sincerely

completed the Term Paper in our institute. This work was prepared under my guidance and supervision.

Date: Prof. R C S Rajpurohit

Place: Jodhpur

ACKNOWLEDGEMENT

I take this opportunity to express my indebtedness and convey my sincere thanks and gratitude to all those

who have directly or indirectly helped and contributed towards the completion of this project. 

First and foremost, I would like to thank my Prof. R C S Rajpurohit and support throughout this project. I would

also like to thank Miss Meenal lodha, Head of Department, Department of Management Studies, J.N.V University,

Jodhpur, for providing me this opportunity.

Last but least, I would like to thank all the respondents who invested their valuable time in my study and my family

and friends for their valuable suggestions and cooperation in doing the work on this term paper.

Girish kumar

MBA 1st Sem.

PREFACE PREFACE

The project is an extensive report on how the Airtel company markets its strategies and how

the company has been able in tackling the present tough competition, how it is cooping

up by the allegations of the quality of its products and how consumer preference and brand

awareness towards Airtel then other. The report begins with the history of the products and the

introduction of the Airtel Company . This report also contains the basic marketing strategies

that are used by the Airtel Company of manufacturing process, technology, production policy,

advertising, collaboration, export scenario, future prospect and government policies. The report

includes some of the key salient features of market trend issues.

In today’s world of cutthroat fierce competition, it is very essential to not only exist but also

to excel in the market. Today’s market is enormously more complex. Hence forth, to survive

in the market, the company not only needs to maximize its profit but also needs to satisfy its

customers and should try to build upon from there.

Chapter Scheme

Introduction Introduction

IntroductionIntroduction Company ProfileCompany Profile

Company Organisation Structure Company Organisation Structure

Research MethodologyResearch Methodology

Objective Of StudyObjective Of Study Scope Of StudyScope Of Study Research Methodology Research Methodology

Consumer Preference Consumer Preference

Consumer Preference Towards AirtelConsumer Preference Towards Airtel Customer Satisfaction of AirtelCustomer Satisfaction of Airtel Airtel Unveils New Youthful And Dynamic Global IdentityAirtel Unveils New Youthful And Dynamic Global Identity Vision, Mission, Values of AirtelVision, Mission, Values of Airtel Service Provided By OrganisationService Provided By Organisation Service Provided By CompanyService Provided By Company

StrategiesStrategies

Branding Strategy of AirtelBranding Strategy of Airtel Marketing Strategy of AirtelMarketing Strategy of Airtel Milestone, Awards And AchievementsMilestone, Awards And Achievements Comparative Strategy of Airtel Comparative Strategy of Airtel

Research & Analysing Research & Analysing

FindingFinding

Conclusion & suggestionsConclusion & suggestions

BibliographyBibliography

Type Public (BSE: 532454)

Industry Telecommunications

Founded 7 July 1995

Founder(s) Sunil Bharti Mittal

Headquarters New Delhi, India

Area served Asia & African countries

Key people

Products

Sunil mittal

(chairman) and (MD)

Sanjeev kapoor

(CEO)

Wireless

Telephone

Internet

Revenue ▲ US$ 7.254 billion (2009)

Bharti Airtel Limited (Hindi: भा�रती� एयरटेल) (BSE: 532454) formerly known as Bharti Tele-Ventures

LTD (BTVL) is an Indian company offering telecommunication services in 19 countries. It the largest

cellular service provider in India, with more than 186 million subscriptions across Asia and Africa.

Bharti Airtel is the world's third largest, single-country mobile operator and fifth largest telecom operator

in the world with a subscriber base of over 200 million. It also offers fixed line services and broadband

services. It offers its telecom services under the Airtel brand and is headed by Sunil Bharti Mittal. The

company also provides land-line telephone services and broadband Internet access (DSL) in over 96

cities in India. It also acts as a carrier for national and international long distance communication

services. The company has a submarine cable landing station at Chennai, which connects the submarine

cable connecting Chennai and Singapore. It is known for being the first mobile phone company in the

world to outsource everything except marketing and sales and finance.

Its network (base stations, microwave links, etc.) is maintained by Ericsson and Nokia Siemens Network,

business support by IBM and transmission towers by another

company.http://en.wikipedia.org/wiki/Bharti_Airtel - cite_note-4

Ericsson agreed for the first time, to be paid by the minute for installation and maintenance of

their equipment rather than being paid up front. This enables the company to provide pan-India phone

call rates of Rs. 1/minute (U$0.02/minute). During the last financial year [2009-10], Bharti has roped in

a strategic partner Alcatel-Lucent to manage the network infrastructure for the Telemedia Business.

The company is structured into four strategic business units - Mobile, Telemedia, Enterprise and Digital

TV. The mobile business offers services in 18 countries across the Indian Subcontinent and Africa. The

Telemedia business provides broadband, IPTV and telephone services in 89 Indian cities. The Digital

TV business provides Direct -to- Home TV services across India. The Enterprise business provides end-

to-end telecom solutions to corporate customers and national and international long distance services to

Telco’s. On August 11, 2010, Bharti Airtel announced that it would acquire 100% stake in Telecom

Seychelles taking its global presence to 19 countries.

Globally, Bharti Airtel is the 3rd largest in-country mobile operator by subscriber base, behind China

Mobile and China Unicom. In India, the company has a 30.7% share of the wireless services market. In

January 2010, company announced that Manoj Kohli, Joint Managing Director and current Chief

Executive Officer of Indian and South Asian operations, will become the Chief Executive Officer of the

International Business Group from 1 April 2010.He was overseen Bharti's overseas business. old Dy.

CEO, Sanjay Kapoor, was replaced Manoj Kohli and now the CEO, effected from 1 April 2010.

COMPONY ORGANISATION STRUCTURE

OBJECTIVES OF THE STUDY:1. To measure the customer satisfaction and pinpointing the problems.

2. To examine mostly on what services customers feel happy and on what

services feel unhappy with the services provided by Airtel.

3. To measure the brand image towards Airtel.

4. To identify the difference in market performance of Airtel industry.

5. To study the market of Airtel Industry in big scale sector.

6. To compare various parameters of manufacturing process, advertising, collaboration, export scenario,

future prospects and government policies.

7. To find out the performance of Airtel relationship centres.

SCOPE OF THE STUDY

1. The study has been restricted in respect of time limited as it has to be

completed within the stipulated 7 weeks.

2. It is intended to consider the opinions of the customers.

3. Whether the customers get real satisfaction with the service.

4. The study was restricted to the sample from the khammam town.

5. This project studied on the basic criteria of knowing the degree of satisfaction

RESEARCH METHEDOLOGY

The success of the analysis mostly depends on the methodology on which it is carried out. The

appropriate methodology will improve the validity of the findings.

Area of the study:

Jodhpur and Ahmedabad.

Research Design:

Descriptive Research: Descriptive research includes survey and fact-findings enquire of

different kinds. The major purpose of descriptive research is description of the state affairs, as it exists at

present.

Data Collection:

The study is based on the data collected through primary and secondary sources.

Primary Data:

An interview schedule was designed to collect primary data from various broadband users.

Secondary Data:

Secondary data was collected from journals, magazines, web sites and from other relevant

publications.

Sampling Design:

The sampling design mainly consists of the sample taken for the study along with the sample

size, sample frame and sampling method.

Sample Universe:

All customers using broadband connection was taken as the sample universe.

Sample Size:

From the universe, sample sizes of 100 customers were selected for the purpose of the study.

Sample Frame:

The customers were selected on a random basis from which the respondents were selected

based on convenience.

Sampling Method:

Convenience sampling was used, based on the willingness and availability of the respondents.

The study was conducted on consumers with different type of business.

Research period

The time for the project was limited to 45 days only (from 1-30 December). From this, 30 days

was spent for the collection of data.

CONSUMER PREFERENCE

CONSUMER

A consumer is an individual who purchase or has the capacity to purchase goods and services

offered for sale by marketing institutions in order to satisfy personal or household needs,

wants or desires. According to a statement made by Mahatma Gandhi, ‘consumer refers to

the following, “A consumer is the most important visitor on our premises. He is not

dependent on us. We are dependent on him. He is not an outsider to our business. He is part

of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an

opportunity to do so”. So consumer is like the blood of our business and also a satisfied

customer is a word of mouth advertisement of a product / services.

CONSUMER BEHAVIOUR   Consumer behaviour is the study of when, why, how, and where people do or do not

buy product. It blends elements form psychology, sociology, social anthropology and

economics. It attempts to understand the buyer decision making process, both individually

and in groups. It studies characteristics of individual consumers such as demographics and

behavioural variables in an attempt to understand people's wants. It also tries to assess

influences on the consumer from groups such as family, friends, reference groups, and

society in general.

CONSUMER PREFERENCE

All marketing starts with the consumer. So consumer is a very important person to a

marketer. Consumer decides what to purchase, for whom to purchase, why to purchase, from

where to purchase, and how much to purchase. In order to become a successful marketer, he

must know the liking or disliking of the customers. He must also know the time and the

quantity of goods and services, a consumer may purchase, so that he may store the goods or

provide the services according to the likings of the consumers. Now the whole concept of

consumer’s sovereignty prevails. The manufacturers produce and the sellers sell whatever the

consumer likes. In this sense, “consumer is the supreme in the market”.

As consumers, we play a very vital role in the health of the economy local, national or

international. The decision we make concerning our consumption behaviour affect the

demand for the basic raw materials, for the transportation, for the banking, for the

production; they affect the employment of workers and deployment of resources and success

of some industries and failures of others. Thus marketer must understand this.

Preference (or "taste") is a concept, used in the social sciences, particularly economics. It

assumes a real or imagined "choice" between alternatives and the possibility of rank ordering

of these alternatives, based on happiness, satisfaction, gratification, enjoyment, utility they

provide. More generally, it can be seen as a source of motivation. In cognitive sciences,

individual preferences enable choice of objectives/goals.

The study of the consumer preference not only focuses on how and why consumers make

buying decision, but also focuses on how and why consumers make choice of the goods they

buy and their evaluation of these goods after use. So for success of any company or product

promotion it is very necessary to depart its concentration towards consumer preference.

CONSUMER PERCEPTION

The process by which an individual selects, organizes, and interprets stimuli into a

meaningful and coherent picture of the world.

Perception is our sensory experience of the world around us and involves both the

recognition of environmental stimuli and actions in response to these stimuli. Through the

perceptual process, we gain information about properties and elements of the environment

that are critical to our survival. Perception not only creates our experience of the world

around us, it allows us to act within our environment.

CONSUMER PREFERENCE TOWARDS AIRTEL

Bharti airtel Limited is a leading global telecommunications company with operations in 19

countries across Asia and Africa. The company offers mobile voice & data services, fixed line, high

speed broadband, IPTV, DTH, turnkey telecom solutions for enterprises and national &

international long distance services to carriers. Bharti airtel has been ranked among the six best

performing technology companies in the world by Business Week. Bharti airtel had 200 million

customers across its operations.

COSTUMER SATISFECTION OF AIRTEL

It can be defined as the extent to which a product’s perceived performance matches a buyer’s

expectations. Customer satisfaction depends on the products perceived performance relative to a

buyer’s expectations. If the products performance falls short of expectations, the customer is

dissatisfied. If performance matches expectations, the customer is satisfied. If Performance exceeds

expectations, the customer is highly satisfied or delighted.

Airtel is the “Total Telecom Provider” for India’s large enterprises. It harnesses the power of

alliances to combine with ownership of media and technologies to create business- enabling end-to-

end solutions. Aitrel work closely with its enterprise customers to uniquely address all their strategic

connectivity needs, by using a mix of applications and technologies.

Our entire organization is tailored to bring focus to our customers’ needs through a unique

multi-dimensional structure.

Airtel have a Regional organization to ensure customer proximity.

Its “Vertical” organization-also available regionally-ensures depth of customer understanding

and focus for extensive coverage.

Airtel have a solutions group- to construct superior solutions.

Aritel’s projects team ensures top class execution of a solution, and

Airtel provide high quality post-implementation support through our customer services team.

Airtel end-to-end solutions are supported by global quality standards shaped by six sigma

methodologies and world-class customer care.

At airtel Enterprise Services, our philosophy is “Value creation” for our customers. Therefore, it

creates solutions that are flexible, scalable and robust. Airtel is technology neutral and customer

focused.

It has a blue-chip client list. And the largest enterprises in India are our customers.

Airtel Unveils New Youthful And Dynamic Global Identity

“Crosses the 200 million customers landmark, reinforces

leadership position in global telecom

“A R Rahman composes a refreshed airtel signature tune in line with the new identity and global

outlook

New Delhi, November 18, 2010: Bharti airtel, a leading global telecommunications company,

today unveiled a new identity _ a shared worldwide vision across its operations in 19 countries in

Asia and Africa. Airtel also announced that it has crossed the significant

Milestone of 200 million customers, reinforcing its leadership position in global telecom.

Announcing this, Mr. Sunil Bharti Mittal, Chairman and Managing Director, Bharti airtel

said, _Fifteen years ago Bharti airtel started its journey in India with a promise of delivering world

class and affordable services. Today, as we expand on the global stage, this new brand identity gives

us the opportunity to present a single, powerful and unified face to our customers, stakeholders and

partners round the world. It reinforces our promise to deliver innovative services and a superior

brand experience to our 200 million customers across Asia and Africa. From the birth of the brand

as a single city operation in India, airtel has truly gone global today with the creation of a single and

unified identity across the world.

The new face of airtel is youthful, international, inclusive and dynamic _ representing the journey

of the first Indian brand to go truly global. The new identity underlines airtel’s willingness to

embrace everything that is new. The red colour, which is an integral part of the brand, continues to

represent the energy and dynamism that has made airtel the success it is today. The new curved

addition to the logo is a symbol which will help ensure instant recognition across diverse

international markets. The airtel signature tune has also been refreshed by A R Rahman making it

youthful and dynamic in line with the new visual identity.

Like the earlier tune, which has made history as world’s most downloaded mobile music with over

150 million downloads the maestro has once again delivered a master piece.

The new tune retains the essence of the original but uses an inspiring musical style, with a universal

appeal, that will be loved by listeners the world over. The unveiling of the new identity also marks

the 200 million customers’ milestone for airtel. Airtel crossed 50 million customers in October 2007

and 100 million in May, 2009. The company added the next 100 million customers in just 18

months. This further cements airtel’s positions as one of world’s leading telecom companies. For its

customers in India, airtel also announced that it was on course to launch its 3G services by the end

of the year.

Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises. The Bharti Group, has a

diverse business portfolio and has created global brands in the telecommunication sector. Bharti has

recently forayed into retail business as Bharti Retail Pvt. Ltd. under a MoU with Wal-Mart for the

cash & carry business. It has successfully launched an international venture with EL Rothschild

Group to export fresh agri products exclusively to markets in Europe and USA and has launched

Bharti AXA Life Insurance Company Ltd under a joint venture with AXA, world leader in financial

protection and wealth management.

CORE BUSINESS AREA

Mobile Services-Airtel offer mobile services using GSM technology on 900MHz and

1800MHz bands, and are the largest wireless service provider in the country, based on the

Number of customers. 85,650,733 mobile customers accounted for a market share of 24.7% of

wireless market, as on December 31, 2008. Airtel offer post-paid, pre-paid, roaming and value

added services through our extensive sales and distribution channel covering 1,069,706 outlets.

Airtel network is present in 5,057 census towns and 401,882 non-census towns and villages in

India, thus covering approximately 79% of the country’s population Telemedia Services – Airtel

provide broadband (DSL) and telephone services (fixed line) in 95 cities with growing focus on

new media and entertainment solutions such as DTH and IPTV. We had 2,619,461 Customers as

on December 31, 2008 of which 37.9% were subscribing to broadband/internet services. Our

product offerings in this segment include supply and installation of fixed-line telephones

providing local, national and international long distance voice connectivity and broadband

Internet access through DSL.

Enterprise Services - Enterprise Services provides a broad portfolio of services to large

Enterprise and Carrier customers. This division comprises the Carrier and Corporate business

units. Enterprise Services is regarded as the trusted communications partner to India's leading

organizations, helping them to meet the challenges of growth. Carriers – Carrier business unit

provides long distance wholesale voice and data services to carrier customers as well as to other

business units of Airtel. It also offers virtual calling card services in the overseas markets.

The business unit owns a state of the art national and international long distance network

infrastructure enabling it to provide connectivity services both within India and connecting India

to the world. The national long distance infrastructure comprises of 90,205 kms of optical fibre,

over 1,500 MPLS and SDH POPs and over 1,250 POIs with the local exchanges, providing a

pan India reach. The international infrastructure includes ownership of the i2i submarine cable

system connecting Chennai to Singapore, consortium ownership of the SMW4 submarine cable

system and investment in capacities across a number of diverse submarine cable systems across

transatlantic and transpacific routes.

Corporate – This business unit delivers end to end telecom solutions to India’s large corporate. It

serves as the single point of contact for all telecommunication needs for corporate customers in

India by providing full suite of communication services across data, voice and managed services.

It specializes in providing customized solutions to address unique requirements of different

industry verticals; BFSI, IT, ITeS, Manufacturing and distribution, media, education, telecom,

Government and PSUs and retail among others.

Segment Revenue

218.69; 70%

43.8; 14%

6.02; 2%

28.61; 9%

13.89; 4% 2.55; 1%

Mobile serviceEnterprise services- carrierspassive infrastucture servicetelemidia serviceenterprise services-corporetsothers

VISION OF THE ORGANIZATION

“To make mobile communications a way of life to be the customers first choice”.

MISSION OF THE ORGANIZATION

The company will meets the mobile communication needs of their customer through

· Brand identity

· Error free service delivery

· Cost efficiency

· Unified messaging solutions

· Innovative products and services

VALUE OF THE ORGANIZATIONS

INNOVENTURING

To generate and implement enterprunial and innovate ideas which continuously creates new growth

engines.

CUSTOMERS FIRST

To provide delivery service beyond the expectations of the customer. The quality of the customer

responsiveness clearly differentiates them from others.

PERFORMANCE CULTURE

The benchmark their process and performances against world class standards. To distinguish

between performers by valuing achievements at the individual as well as team level.

VALUING PARTNERSHIP

Get committed to building exemplary relationship with partners who stand on the Principles of

mutual growth and trust.

VALUING PEOPLE

To mature as environment where people are respected and their uniqueness is valued. They believe

that people are their key differentiator.

RESPONSIBLE CORPORATE CITIZENSHIP

To get committed for making a positive and pro-active contribution to the community.

They will contribute to and abide by environmental and legal norms.

ETHICAL PRACTICES

They will uphold the highest ethical standard in all internal and external relationship.

SERVICES PROVIDED BY ORGANISATION

Airtel provides a host of value added services. These services are divided in to six headings as per

customer needs:

MOBILLE SERVICES

Fun Unlimited

Voice unlimited.

Ring tones and downloads.

AirTel messengers.

Mobile Plus

Dial a service.

Short Message Service (SMS).

Information Service.

Send and receive E-Mail.

Mobile Banking.

Anytime anywhere

Reach me.

Roaming.

Business on the Move

GPRS

AirTel Tango WAP Services

Multimedia Service (MMS)

FAX & Data Services.

Call Management

Call line identification (CLIP).

Call line identification Restriction (CLIR).

Call Waiting.

Call Divert.

Others

STD / ISD Facility.

Safe Custody.

Itemized Billing.

SERVICES OFFERED BY THE COMPANY

AIRTEL PREPAID:

Airtel Prepaid, the Ready Cellular Card from Airtel comes to you from Bharti Enterprises, India's

leading integrated telecom service provider. With tariff defined with respect to location. With

following features:

Total cost control

No rentals

No deposits

STD/ISD facility till last rupee

Instant Balance inquiry

60 Seconds pulse rate

Caller line identification

24 hr recharge facility

AIRTEL POSTPAID:

AirTel postpaid connection offers enhanced full rate with distortion free high clarity voice . It

provides seamless, crystal clear non congested, easy accessible, network and finest 24 Hours

customer service facility.

Easy Billing

Call Divert, Call Hold and Call Wait

Short Messaging Service (SMS)

Caller Identification

Voice Mail

STD/ISD Facility

Roaming (National and International)

INTRODUCTION TO BRAND AWARENESS

With the opening of the market or the post liberalization period has resulted in many companies entering the

markets with offerings of their goods and services. In the earlier stages of economic revolution consumer

had to accept what the manufacturer has produced. But today’s consumers are much more educated,

demanding, expect lot more to suit their ever changing life styles. There by their quality expectations have

been elevated from time to time in order to rebuild it-self around its customer. The manufacturer should be

able to satisfy, with the type of product and services to match the ever-changing customer requirements.

In developing a marketing strategy for products, the sellers have to confront the branding decision.

Brand is a major issue in product. Customers have strong preference for particular versions and brands of

basic goods and services. The manufactures eventually learn that market power lies with the brand name

companies. Consumers buying decisions are influenced by the brand.

Brand image is defined, as the set of association linked to the brand that customers hold in memory

positive brand image is associated with consumer locality customer beliefs about positive brand value and a

willingness to search for the brand. A positive brand image helps the customer to be favourable inclined to

words future brand promo notions and to resists

competitors marketing activities Advertising plays

an important role in establishing a favourable

brand image customer satisfaction with price

promotions can influenced brand image short-term

price promotion decisions affects the brands long

term future image. Brand managers who wish to

establish a value image for their brands must be careful to avoid price promotion strategies that instead

create a discount image for the brand.

BRANDING STRATEGY OF AIRTEL First, brand building efforts in today’s context have to be seen in a more holistic manner. Delivering value

on a sustained basis is perhaps the most potent key to build a brand that lasts. Unflinching orientation to

customer needs is the second key success factor. Customers (be it for industrial products or consumer goods

and services) across the world are more informed and, at the same time, becoming more individualistic in

their needs and far more demanding with the passage of time. Pro-active tracking of shifts in consumer

behavior, anticipating redefined or emerging customer needs, and then reacting in “real- time” are essential

to attract and retain customer loyalty — a key element of creating brand equity in the present situation.

Customizing the product (and communication of its benefit) to meet the specific needs of various

consumer/customer sub-segments is the third element in creating brand appreciation. As far as allocation of

time and financial resources are concerned, too many companies mistakenly allocate a disproportionate

amount on mere advertising and promotion. This is not to say that advertising and promotion are less

relevant. On the contrary, with more choices and higher media clutter, businesses need to budget for an

increasingly higher spend on their brand promotion but this has to be undertaken in tandem with enterprise-

wide “reengineering” of the business philosophy and core design, production, and delivery operations for the

product itself.

The positive spin to this argument is that by first addressing the fundamentals, the enterprise itself

becomes more competitive. This can be the beginning of a virtuous cycle wherein brand equity continues to

increase as the enterprise sustains delivery of an appropriate product or service at an ever increasing value.

It is, however, crucial to note that in the years to come, not only will the cost of building a regional or a

national (or an international) brand will continue to rise but also the time taken to do so will be longer and

will need sustained and focused efforts.

Brand image is defined, as the set of association linked to the brand that customers hold in memory

positive brand image is associated with consumer locality customer beliefs about positive brand value and a

willingness to search for the brand. A positive brand image helps the customer to be favourable inclined to

words future brand promo notions and to resists competitors marketing activities Advertising plays an

important role in establishing a favourable brand image customer satisfaction with price promotions can

influenced brand image short-term price promotion decisions affects the brands long term future image.

Brand managers who wish to establish a value image for their brands must be careful to avoid price

promotion strategies that instead create a discount image for the brand.

MARKETING STRATEGY ADOPTED BY BHARTI

Bharti has spent a considerable amount on advertising its mobile phone service, Airtel. Besides print

advertising, the company had put up large no of hoardings and kiosks in and around Delhi. The objective

behind designing a promotion campaign for the ‘Airtel’ services is to promote the brand awareness and to

build brand preferences.

It is trying to set up a thematic campaign to build stronger brand equity for Airtel. Since the cellular phone

category itself is too restricted, also the fact that a Cellular phone is a high involvement product, price

doesn't qualify as an effective differentiator. The image of the service provider counts a great deal. Given the

Cell phone category, it is the network efficiency and the quality of service that becomes important. What

now the buyer is looking at is to get the optimum price-performance package. This also serves as an

effective differentiator Brand awareness is spread through the' campaigns and brand preference through

brand stature. Airtel's campaign in the capital began with a series of 'teaser' hoardings across the city,'

bearing just the company's name and without explaining what Airtel was. In the next phase the campaign

associated Airtel with Cellular only thereafter was the Bharti Cellular connection brought up. Vans with

Airtel logos roamed the city, handing out brochures about the company and its services to all consumers.

About 50,000 direct callers were sent out. When the name was well entrenched in the Delhiites’s mind, the

Airtel campaign began to focus on the utility of Cell phone. In the first four months alone Airtei's

advertisement spends exceeded Rs. 4 cores.

As of today the awareness level Is 60% unaided. This implies that if potential or knowledgeable consumers

are asked to name a Cellular phone service provider that is on the top of his/her mind 60% of them would

name Airtel. As for aided it -is 100% (by giving clues and hints etc.).

Brand strength of a product or the health of a brand is measured by the percentage score of the brand on the

above aided and the unaided tests. The figures show that Airtel is a healthy and a thriving brand.

Every company has a goal, which might comprise a sales target and a game plan with due regard to Its

competitor. Airtel 's campaign strategy is designed keeping in mind its marketing strategy. The tone, tenor

and the stance of the visual ads are designed to convey the image of a market leader in terms of its market

share. It tries to portray the image of being a "first mover every time" and that of a "market leader".

The status of the product in terms of its life cycle has just reached the maturity stage in India. It is

still on the rising part of the product life cycle curve in the maturity stage. The diagram on the left hand side

shows the percentage of the users classified into heavy, medium and low categories. The right hand side

shows the revenue share earned from the three types of users.

Airtel, keeping in mind the importance of the customer retention, values its heavy users the most

and constantly indulges in service innovation. But, since heavy users comprise only 15 - 20% of the

population the other segment cannot be neglected. The population which has just realised the importance of

cellular phones has to be roped in. It is for this reason that the service provider offers a plethora of incentives

and discounts. Concerts like the "Freedom concert" are being organised by Airtel in order to promote sales.

The media channel is chosen with economy in mind. The target segment is not very concrete but, there is an

attempt to focus on those who can afford.

The print advertisements and hoarding are placed in those strategic areas which most likely to catch the

attention of those who need a cellular phone. The product promise (which might cost different 1 higher) is

an important variable in determining the target audience.

Introduction Growth Maturity

MARKETING OBJECTIVES

Create product awareness

and trial

Maximise market share Maximise profits whole

defending market share

Strategies

Product Offer a basic

product/ service.

Offer value added

services

Increase in number

of value added

services.

Price Charge cost-

plus

Price to

penetrate

market

Price to match

or best

competitors

Distribution Build

selective

distribution

Build

Intensive

distribution.

Build more

intensive

distribution.

Advertising Build product

awareness

among early

adopters and

dealers.

Build

awareness and

interest in the

mass market

Stress brand

differences

and benefits.

Sales

Promotion

Use heavy

sales

promotion to

entice people

to subscribe.

Increase to

build and

maintain

relationships

with

customers.

Increase to

encourage

brand-

switching.

MILESTONES

2010

Bharti Airtel acquires 70% stake in Warid Telecom, Bangladesh.

Bharti Airtel enters into a legally binding definitive agreement with Zain Group to

Acquire Zain Africa.

Bharti Airtel acquires the mobile operations of Zain in 15 African countries. Becomes

the fifth largest mobile operator in the world.

2009

Bharti Airtel launches its services in Sri Lanka (2G/3G network).

Bharti Foundation sets up Bharti Centre for Communication in partnership with

Indian Institute of Technology, Mumbai.

Bharti Airtel and Alcatel-Lucent form JV to manage Bharti Airtel's pan-India.

Broadband and Telephone services.

Bharti Wal-Mart launches first Cash & Carry Store under Best Price Moder

Wholesale brand.

Bharti Telesoft renamed `Comviva'.

Bharti Airtel launches iPTV service; Digital TV interactive.

Bharti Airtel crosses the 100 million telecom customer’s mark.

2008

March: Bharti enterprises announce new apex level strategic organization structure.

February: Bharti group has an arrangement to buy 5.6% direct interest of Vodafone in

Bharti Airtel ltd. For US $ 1.6 Billion. Global money transfer pilot project launched in

India by Bharti and GSMA.

January: Sunil B. Mittal chosen for this year’s Padma Bhushan Award. Bharti

foundation wins golden peacock award for corporate social responsibility.

2007

November: Bharti and Wal-Mart sign memorandum of understanding.

September: The humble prime minister of India inaugurates the field fresh agri centre

of excellence. Bharti wins second telecom license in Channel Islands.

June: Sunil B. Mittal is “CEO of the year” at the frost & sulliban Asia Pacific ICT

awards 2006 & Bharti Airtel bags “wireless service provider of the year” and

“Competitive service provider of the year”.

May: Jersey Telenet ltd subsidiary of Bharti Global, granted license to operate

telecom services in Jersey in Europe.

2006

October: Bharti announces agreement with Vodafone marking the entry of the

world’s largest telecom operator into India.

September: Bharti wins Silver Trophy at the CII NATIONAL SIX SIGMA

AWARDS. Bharti tele ventures add another first by winning the prestigious “MIS

ASIA IT EXCELLENCE AWARD 2005”.

August: Bharti enterprises and AXA Asia Pacific Holdings ltd announce partnership

for a life insurance joint venture in India. Nokia and Bharti sign managed services and

GSM / EDGE expansion contract in USD 125 million deals. CNBC TV 18 and Airtel

bring India business leader awards 2005. Bharti delivers another first announces

innovative out sourcing to enhance quality of customer services.

July: Bharti gets “AAA / Stable” rating by CRISIL. Bharti tele ventures: revenue

exceeds Rs. 2500 Cores net profit for Q1 FY 06 crosses Rs.500 Corers for the first

time. Airtel chosen as “Most Preferred Mobile Service” by CNBC Awaaz Consumer

Awards.

June: Business week features Bharti Tele Ventures amongst the top technology

Companies in the world. Bharti tele ventures amongst top three companies in the latest

ET top 500 companies ranking. Bharti Tele Ventures is the “Indian Mobile Operator

of the year 2005”. Ericsson and Bharti sign managed capacity expansion contract for

Rural in India.

May: Sunil B. Mittal, chairman and managing director, Bharti enterprises gets “The

Best Asian Telecom CEO” Award. Bharti Tele Ventures is Asia’s “Best GSM

Carrier”.

April: Bharti tele ventures: FY05 net profit up 132%. Bharti celebrates its 23 circle all

India footprint by reducing roaming rates to Rs. 1.99.

January: Airtel becomes the first GSM Operator in the country to cross the 10 million

customer milestone.

2005

December: Bharti has been adjudged as India’s second best employer by Hewitt

associates. Airtel “Express Yourself” campaign wins two “Silvers” at the prestigious

AAAI Awards for brand campaign of the year and best advertising film, Amidst stiff

competition from 37 advertising agencies.

November: Sunil B Mittal, Chairman & Managing Director, Bharti Enterprises, is the

Ernst & young entrepreneur of the year 2004. Paul J Ostling & N R Narayan Murthy

Award him the accolade.

October: Airtel wins the “World communications best brand award”.

September: Bharti tele tech introduces new standards of cordless telephony in India.

Bharti enterprises & DE rothschilds announce a 50-50 JV for export of fresh fruits

and vegetables.

AWARDS AND ACHIEVEMENTS

Airtel has won the ‘Most Preferred Cellular Service Provider Brand’ award at the CNBC Awaaz

Consumer Awards in Mumbai. This is 6th year in a row that Airtel has won the award in this category.

This year, the awards were based on an exhaustive consumer survey done by The Nielsen Company. Over

3,000 consumers, spanning 19 cities and 16 states in India, rated brands across different categories to choose

brands which delivered true value for money

Bharti Airtel has received the prestigious Businessworld-FICCI-SEDF Corporate Social Responsibility

Awards 2009-2010.

Bharti Airtel rated as India’s Best Enterprise Connectivity Provider for 2009 at the Annual Users’

Choice Awards instituted by PC Quest.

Bharti Airtel has been recognized as the Best Global Wholesale Carrier for 2009 at the Telecoms

World Awards Middle East by Terrapin.

Airtel was rated as the ‘Strongest Brand’ in the Economic Times Brand Finance Brand Power

Rating 2009. It is the only Corporate Brand to be awarded the AAA rating

Sunil Bharti Mittal conferred with the Lal Bahadur Shastri National Award for Excellence in Public

Administration, Academics and Management.

Airtel ranked second in the Economic Times-Brand Equity Most Trusted Brand Survey 2009.

Bharti Airtel ranked India’s second most valuable company, by Business Today in 2009.

Bharti Airtel listed in Forbes Asia’s Fabulous 50 companies, 2009 on number sixth position.

Bharti Airtel was recognized as the ‘Service Provider of the Year’ and ‘Wireless Service Provider of

the Year’ at the Frost & Sullivan Asia Pacific ICT Awards 2009.

Bharti Airtel bagged the Best Carrier India Award and the Ovum Telco-Transformation Award at

the Telecom Asia Awards 2009.

Bharti Airtel was ranked sixth among the top 100 best performing technology companies in the

world, compiled by Business Week for the year 2009. The company is placed ahead of global

technology leaders like Apple (19), Microsoft (22) and Google (37) in this exclusive list.

Sunil Mittal received the Madras Management Association (MMA) Business Leadership Award for

2008-09 for revolutionising Indian telecom.

Bharti Airtel was selected as one of the top 10 winners of the IDC Enterprise Innovation IT Awards

2009 across APAC region for its BSS Transformation Project.

Sunil Mittal was awarded the Global Economy Prize by The Kiel Institute (Germany).

Sunil Mittal was conferred with the degree of Doctor of Laws Honoris Causa by the University of

Leeds, UK.

Bharti Airtel received the ‘Best Content Service’ Award for the Airtel-IFFCO Farmer Information

Dissemination Platform at the World Communications Awards in London.

Bharti Airtel has been recognized as the Best Global Wholesale Carrier for 2009 at the Telecoms

World Awards Middle East. Telecoms World is one of the flagship annual awards by Terrapin, one

of the leading business media organizations for international telecom carriers and service providers.

Bharti Airtel’s low cost computing device Airtel Net PC was recognized by Hindustan Times as one

of the ‘Top 9 Best Tech Products of 2009’.

Bharti Airtel has been ranked among six best performing technology companies in the world by

Business Week. Bharti Airtel was awarded the Most Preferred Cellular Service Provider Award

at the CNBC Awaaz Consumer Awards 2009.

Bharti Airtel has been awarded the NDTV Profit Business Leadership Award 2009

Telecom Sector. NDTV Profit Business Leadership Awards have been instituted to award

organizational excellence. The awards promise to acknowledge the best, the brightest and the most

dynamic of Indian organizations that have emerged leaders in their respective verticals.

COMPETITIVE SITUATION

Airtel launched its services before Essar and skimmed the market picking up the bulk of the high usage

premium clients. This is a very competitive industry with the two companies differentiating either on value-

added services or price. Airtel is perceived as the high quality provider and has a premium image. Essar, on

the other hand, is perceived as the lower end service provider. Airtel positions itself as the market leader on

the basis of the number of subscribers. Essar is trying to counter this by emphasising on the reach of its

network and the quality of its service. However, Essar is somewhat not been very successful largely due to

the inconsistency in advertising

To promote themselves, both the players have been dependent on tactical advertising However, they have

restrained from using comparative advertising Hoardings have been a very popular medium for carrying the

advertisements Airtel has also been advertising on television using the Bharti Telecom name.

In our study the marketing strategy Airtel and Vodafone are involve. “Telecoms are rolling but like

never before and that 100 million marks does not look to far away. The mobile subscriber base crossed 65

million in sept-2005 and over 30% increase over the previous year.”

Indian cellular industry will roach will touch dollar 24 billion by the end of 2007.

Airtel 22% market share over 15 million mobile subscribers (Source:- cellular operators association

of India witnessed its highest ever net addition of 18 million mobile customers in a single quarters

Comparison .

SrNo. Company

No. Of Subscribers % Market Share %GrowthService Areas

    April‘10 May‘10 April‘10 May‘10    

1 Airtel 20.68 21.86 28.67 29.03 5.71

2 BSNL 17.59 18 24.39 23.91 2.33

3 Vodafone 16.06 16.77 22.27 22.27 4.42 16

4 IDEA 7.64 8.06 10.59 10.71 5.50 11

5 Aircel 2.83 3.02 3.92 4.01 6.71 7

6 Reliance 2.01 2.16 2.79 2.87 7.46 8

7 Tata 1.98 2.03 2.75 2.70 2.53 2

8 MTNL 2.02 2.1 2.80 2.79 3.96 2

9 Uninor 1.31 1.29 1.82 1.71 -1.53 1

  TOTAL 72.12 75.29 100.00 100.00    

RESULTS AND ANALYSUS OF THE QUESTIONS ARE ASKED BELOW:-

Q1. Do you use Airtel ?

75%

25%

yesno

The above table chart interprets that 75% of the respondents use Airtel and 25% use another brand.

So majority of respondents of Airtel ,so this survey depend on airtel customers.

Network provider

Q2: Airtel is the best Network provider?

10%

32%

39%

16%3%

strongly agreeagreeneutraldisagreestrongly disagree

The above chart interprets that the when respondents were asked their opinion about which is best network

Provider . 24% respondents were Strongly agree, 49% were Agree, 7% were Neutral, 16% were Disagree

And 4% were strongly disagree.

Majority of the respondent satisfied with that Airtel best network provider.

The best offers

Q3: Airtel provides the best offers occasionally to its customers?

10%

32%

39%

16%3%

strongly agreeagreeneutraldisagreestrongly disagree

The above chart interprets that the when respondents were asked their opinion about Airtel is the best

offers occasionally To its provider . 25% respondents were Strongly agree, 37% were Agree, 18% were

Neutral, 13% were Disagree And 7% were strongly disagree.

Majority respondent like their occasionally offers & prefer it when they go to choose any mobile service.

Best customer care services

Q4: Airtel has the best customer care services?

10%

32%

39%

16%3%

strongly agreeagreeneutraldisagreestrongly disagree

The above chart interprets that the when respondents were asked Airtel is best customer care services. 25%

respondents were Strongly agree, 42% were Agree, 9% were Neutral, 17% were Disagree And 7% were

strongly disagree.

Majority of the respondent satisfied with that Airtel best network provider.

Cheapest service provider

Q5: Airtel is the cheapest service provider in telecom industry?

10%

32%

39%

16%3%

strongly agreeagreeneutraldisagreestrongly disagree

The above chart interprets that the when respondents were asked Airtel is the cheapest service provider in

telecom industry? To its provider . 23% respondents were Strongly agree, 36% were Agree, 17% were

Neutral, 15% were Disagree And 9% were strongly disagree.

Majority of the respondent like Airtel toppings and they agree Airtel is cheapest service provider in telecom

Industry.

Relationship with its shareholders

Q6: Airtel maintains effective relationship with its shareholders?

10%

32%

39%

16%3%

strongly agreeagreeneutraldisagreestrongly disagree

The above chart interprets that the when respondents were asked their opinion about Airtel maintains

effective relationship with its shareholders . 24% respondents were Strongly agree, 26% were Agree, 19%

were Neutral, 20% were Disagree And 11% were strongly disagree.

In this interprets 50% respondents are agree on airtel effective relationship.

Attractive in selling the sim card

Q7: Airtel is attractive in selling the sim card?

10%

32%

39%

16%3%

strongly agreeagreeneutraldisagreestrongly disagree

The above chart interprets that the when respondents were asked their opinion about Airtel sim card is

attractive. 21% respondents were Strongly agree, 41% were Agree, 12% were Neutral, 19% were Disagree

And 7% were strongly disagree.

Fast speed internet services

Q8: Airtel provides the fast speed internet services?

10%

32%

39%

16%3%

strongly agreeagreeneutraldisagreestrongly disagree

The above chart interprets that the when respondents were asked are they think Airtel provides the fast

speed internet services. 28% respondents were Strongly agree, 43% were Agree, 14% were Neutral, 12%

were Disagree And 3% were strongly disagree.

By this interprets we i got maximum respondents were agree with that question.

Service provider in the telecom industry

Q9: Airtel would be No.1 service provider in the telecom industry?

10%

32%

39%

16%3%

strongly agreeagreeneutraldisagreestrongly disagree

The above chart interprets that the when respondents were asked are they think Airtel would be No.1

service provider in the telecom industry. . 20% respondents were Strongly agree, 42% were Agree, 16%

were Neutral, 15% were Disagree And 7% were strongly disagree.

With the result of this interprets its clear majority of respondents satisfied and like Airtel’s services.

Harmony between employees

Q10: Airtel maintains the harmony between its employees?

10%

32%

39%

16%3%

strongly agreeagreeneutraldisagreestrongly disagree

The above chart interprets that the when respondents were asked their opinion about Airtel maintains the

harmony between its employees. 10% respondents were Strongly agree, 32% were Agree, 39% were

Neutral, 16% were Disagree And 3% were strongly disagree.In this interprets majority of respondents

Social corporate responsibility

Q11: Airtel also gives the attention on the Social corporate responsibility?

26%

10%

41%

22%1%

RELIANCEBSNLvodafoneIdeaAny other

The above chart interprets that the when respondents were asked their opinion about Airtel also gives the attention on the Social corporate responsibility. 15% respondents were Strongly agree, 30% were Agree, 25% were Neutral, 20% were Disagree And 10% were strongly disagree.

Services such as information

Q12: Airtel provides the information about each of services such as information regarding balance, messages and call rates etc?

26%

10%

41%

22%1%

RELIANCEBSNLvodafoneIdeaAny other

The above chart that the when respondents were asked their opinion about Airtel’s gives information abt its services . 31% respondents were Strongly agree, 40% were Agree, 16% were Neutral, 8% were Disagree And 5% were strongly disagree.

In this facility airtel costumers fully satisfied and agree with that question.

Q13: When you buy the Sim card of any company then what do you have in your mind or what you see?

26%

10%

41%

22%1%

RELIANCEBSNLvodafoneIdeaAny other

The above chart interprets that 21% of respondents choose service quality when they buy the sim card, 36%

Call rate, 9% validity, 23% connectivity, and 11% availability.

Majority of respondents saw the call rate when they buy the sim card.

Biggest competitor

Q14: To whom you see as the biggest competitor of Airtel?

26%

10%

41%

22%1%

RELIANCEBSNLvodafoneIdeaAny other

The above chart interprets that Vodafone is the biggest competitor of Airtel with 41%, second is Reliance,

Third is idea with 22% then BSNL and any other with 10% and 1%.

The biggest threat

Q15: According to you which would be the biggest threat for the Airtel in the future?

16%

20%

50%

9%6%

vodafoneBSNLAirtelideaAny other

The above chart interprets that the biggest threat for the Airtel in the future is to retain its customer in the future with 26% and to add the new coustmers also is big threat with 23% same as first. Other threats are equally same .

Company maximum profit to its retailers

Q16: According to you which company maximum profit to its retailers?

16%

20%

50%

9%6%

vodafoneBSNLAirtelideaAny other

The above chart interprets that according to respondents Airtel provides maximum profit to its retailers

Because 67% of respondents select Airtel for maximum profit to its retailers, then Vodafone and others.

Best in providing

Q17: According to you Airtel is best in providing?

16%

20%

50%

9%6%

vodafoneBSNLAirtelideaAny other

The above chart interprets that maximum respondents like connectivity of Airtel then other an prefer airtel

For connectivity.

Q18: If you get the opportunity to be the investor of any company then which company’s investor you would like to be?

16%

20%

50%

9% 6%

vodafoneBSNLAirtelideaAny other

The above chart interprets that 50% respondents prefer Airtel for investment ,20% in BSNL ,15% in Vodafone and remaining in others.

Its mean Airtel is most trustable and preferable brand of people.

FINDING

When I study the consumer preference toward Airtel. I know that it is very important for the industry to

know the consumer preference and perception. Because if the industry not know the preference than they not

provide the better services. In this study I find the various things which are important for the consumer in

related to internet service. Findings of the study is follow.

1. Customers are satisfied with various plans.

2. The most of the respondent are belong to the age group 20 to 25.

3. 40% respondents are the student.

4. It was observed that most of the customers expressed their unhappiness

over billing services. Either they were wrongly charged or they never

received bills on time.

5. Senior citizens are very particular about rentals.

6. Through my survey, I came to know that most of the customers are

satisfied with our plans and toppings.

7. Through my survey I observed that most of the customers are using STD

pack.

8. I observed that most of the customers are using supersaver-399 plan.

9. I observed that most of the customers like Airtel advertisement and

punch-line.

CONCLUSION & SUGGETIONS

CONCLUSION

When we will discuss the Consumer preference . We found that the customer is satisfied with his service.

We know that the switching cost is very low in this sector. So every provider wants to attract the most of the

existing and new customer.

Airtel connections are selling because of best

Network coverage.

Good relationship of fos. & retailer is being helpful in

Selling.

Large market coverage, easy availability of coupons.

Customer care number does not connects easily and

Executives there were also not aware of the schemes.

SUGGETIONS

To ensure better customer satisfaction & maintain higher level of

Customer relationship management, the billing department has to be

more effective & efficient.

To retain existing customers means offering the best scheme. This

Would automatically attract new customers. Airtel need not spend on

advertisement to attract new customers.

Airtel should continue to offer the best toppings to stay at the top.

There should be no compromise in quality and the network facility.

BIBLIOGRAPHY/ REFERENCES

Chris Hand,et al, (2009) "Online grocery shopping: the influence of situational factors", European

Journal of Marketing, Vol. 43 Iss: 9/10, pp.1205 – 1219

Pavlos A. Vlachos,et al, (2008) "Determinants of behavioral intentions in the mobile internet services

market", Journal of Services Marketing, Vol. 22 Iss: 4, pp.280 – 291

Luca Petruzzellis, (2010) "Mobile phone choice: technology versus marketing. The brand effect in the

Italian market", European Journal of Marketing, Vol. 44 Iss: 5, pp.610 – 634

Hans Kasper,et al, (2010) "Coping with confusion: The case of the Dutch mobile phone market",

Managing Service Quality, Vol. 20 Iss: 2, pp.140 – 160

Torsten J. Gerpott, (2010) "Communication behaviors and perceptions of mobile internet adopters,

Journal of Marketing", info, Vol. 12 Iss: 4, pp.54 – 73

WEBSITES & SEARCH ENGINE

www.airtelworld.com

www.bhartiteleventures.com

www.researchandmarket.com

www.info-shop.com

www.smartmobs.com

www.yahoosearch.com

QUESTIONNAIRE:

DEPARTMENT OF MANAGEMENT STUDIES

JAI NARAIN VYAS UNIVERSITY

Questionnaire on consumer of Airtel

NAME: ……………………………………

GENDER: Male [ ] Female [ ]

AGE: Below 18 [ ] 19 - 25 [ ] 26 - 35 [ ] 36 And Above [ ]

OCCUPATION:

Self Employed [ ] Government Employee [ ] Non Government employed [ ]

Student [ ] Other [ ]

INCOME: Per month

Below Rs10,000 [ ]

Rs10,000 - Rs20,000 [ ] Rs20,000 – Rs30,000 [ ]

Above Rs 30,000 [ ] Not earning presently [ ]

SR.NO.

QUESTIONS PUT THE TICK MARK ON YOUR CHOICE AS AN ANSWER

1. Do you use Airtel? A. Yes B. No

SR. NO.

QUESTIONS

PUT THE TICK MARK ON YOUR CHOICE AS AN ANSWER

A B C D ESTRONGLY AGREE

AGREE

NEUTRAL

DISAGREE

STRONGLY DISAGREE

2. Airtel is the best

Network provider.

3. Airtel provides the best offers occasionally to its customers.

4. Airtel has the best customer care services.

5. Airtel is the cheapest service provider in telecom industry.

6. Airtel maintains effective relationship with its shareholders.

7. Airtel is attractive in selling the sim card.

8. Airtel provides the fast speed internet services.

9. Airtel would be No.1 service provider in the telecom industry.

10. Airtel maintains the harmony between its employees.

11. Airtel also gives the attention on the Social corporate responsibility.

12. Airtel provides the information about each of services such as information regarding balance, messages and call rates etc.

SR.NO.

QUESTIONS

PUT THE TICK MARK ON YOUR CHOICE AS AN ANSWER

A B C D E13. When you buy the

Sim card of any company then what do you have in your mind or what you see?

Service quality

Call rate Validity Connectivity Availability

14. To whom you see as the biggest competitor of Airtel?

RELIANCE BSNL vodafone idea ANY OTHER

15. According to you which would be the biggest threat for the Airtel in the future?

To retain its customers in the future

To add the new customers

To compete with the new company’s price strategy

To provide each type of services

To be innovative very much

16. According to you which company provides maximum profit to its retailers?

idea BSNL RELIANCE VODAFONE Airtel

17. According to you Airtel is best in providing?

Service quality

Low call rate

Validity Connectivity Availability

18. If you get the opportunity to be the investor of any company then which company’s investor you would like to be?

VODAFONE

BSNL AIRTEL IDEA ANY OTHER

Thank you

Name- Girish kumar

Class- M.B.A (1st sem)