Run SimpleSAP® at Mobile World Congress 2015

Mobile World CongressFira Gran Via in Barcelona, SpainMarch 2 – 5, 2015

Booth 6A30, Hall 6

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Contents

Opening Message 3

Attend SAP Speaking Sessions 4

Run Simple at the SAP Showcase 5

Engage with SAP at the Event 9

Connect with SAP Partners and Partner Programs 8

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On behalf of SAP, I would like to invite you to join us at Mobile World Congress at Fira Gran Via in Barcelona, Spain, March 2-5, 2015

Telecommunications firms and enterprise organizations are looking for ways to support new business models, deliver a superior customer experience, and leverage customer data for insight-driven decision making. Enterprises across a variety of industries want to run business unwired, in real time, and sprint ahead of the competition.

I encourage you to join us at the SAP stand (Hall 6, 6A30) to see how we can provide you compelling solutions that will help you to 'Run Simple'.

While at the stand, explore the theme showcases, get hands-on demos of our solutions and meet 1:1 with our experts and partner ecoystem to learn how we can uniquely help your enterprise.

If you can’t attend Mobile World Congress this year, you can join us virtually at www.sap.com/mwc and watch video coverage of our customers, partners and product experts.

In the meantime, if there is anything my team can do to make your MWC experience more enjoyable, please let me know.

Regards,

Rick CostanzoExecutive Vice President & General Manager, SAP Telco Industry and Mobile Solutions

SAP at Mobile World CongressRun Simple

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Monday March 2nd 2015 9:00-11:00 AM Hall 4 Auditorium 1Operators on the Edge of Innovation Keynote featuring SAP CEO Bill McDermott

SAP at Mobile World CongressSAP Speaker Sessions

Bill McDermott, CEO of SAP has been invited to contribute as keynote speaker to Mobile World Congress. This is a recognition of SAP vision and leadership in facilitating innovation worldwide. SAP’s “Run Simple” vision allows companies and organizations to redefine the way they run by cutting across silos and fragmented, outdated processes by offering a single platform to open up innovation and scale across their businesses. So they can keep pace with the massive amounts of data being generated today and deliver insights in real time, helping them invent what’s next without disrupting what’s now.

Tuesday 3rd March 2015 14:00-15:30 PM Hall 4 Auditorium 4Wearables featuring SAP VP, Mobile Solution Management Josh Waddell

The burgeoning wearables market is exploding with shipments forecast to grow from 22 million in 2014 to 135 million in 2018 (CCS Insight). Fitness trackers are the fastest-growing category but the scope of the market is almost unlimited. For example, implantable sensors may herald a new era for healthcare, yielding truly life-changing outcomes. Workplace wearables are also attracting attention, whether for airline security or enabling warehouse workers to access information while keeping their hands free. Yet however undeniably exciting the prospects are for wearables, barriers to adoption persist and not everybody is convinced of their mass-market appeal or real utility. Should wearables for men look the same as those for women? How ruggedized do they need to be? Is the smartwatch a smartphone killer? And can the launch of the Apple iWatch galvanize the wearables market to go mainstream?

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• Simple Helps Enjoy BarcelonaJoin a network of tourists, citizens and visitors to explore the City of Barcelona at the Simple Helps Enjoy Barcelona showcase. Using this real-life solution, the City of Barcelona is able to efficiently manage tourist crowds and optimize the way people experience attractions and public services by incorporating real-time asset data. A loyalty scheme allows the city to manage the preferred tourist areas and lets local businesses benefit by integrating them into the network and increase their share of tourist expenses. The showcase is built by SAP with Telefonica and the City of Barcelona using SAP HANA Cloud Platform Mobile Services, SAP Mobile Platform 3.0 Consumer Edition and uses real-time data sources, including connected assets.

SAP at Mobile World CongressRun Simple at the SAP showcase

Come to the SAP stand (Hall 6, 6A30) to experience leading-edge demonstrations that highlight how SAP is enabling enterprises and telecommunications companies to run simple.

The SAP presence at Mobile World Congress is designed to offer you a valuable event experience that will offer key takeaways in making important, strategic business decisions.

You will be able to experience SAP solutions, the SAP vision and enjoy both using and showcases of leading-edge technologies at the

Run Simple Showcases

Simple Just WorksExperience an End-To-End Internet of Things (IoT) solution for predictive maintenance and service utilizing wearable devices at the Simple Just Works showcase. Using sensors to track real time asset data, the SAP HANA based solution SAP Predictive Maintenance and Service analyses vast amounts of machine data and automatically alerts the system to generate a work order for a technician to execute necessary repairs. The work order provides geographic information system (GIS) information and iBeacons are used to easily locate the asset. Smart glasses with augmented reality (AR) instructions enable “hands-free” interaction with maintenance instructions – including the ability of remotely calling experts for additional support. The showcase is built on SAP HANA Cloud Platform, SAP Predictive Maintenance and Service, SAP Work Manager with SAP Augmented Reality Service Technician extension.

• Simple Customer EngagementExperience how next-generation Communications Service Providers (CSPs) are engaging with their customers to provide highly relevant, contextual offers, services, and interactions through all channels including mobile devices, online, retail stores, social media, call centers and more.

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If you are interested in learning more, you will have the chance to network with SAP experts, partners and customers. There is plenty of space designed to facilitate networking and meeting, deeper conversation. Please email sap.mwc15@telco-event.com if you would like to prearrange a meeting with SAP experts and partners or attend a guided tour of our showfloor. Here is an overview of the topics that you can discuss at SAP Stand:

Cloud ServicesDiscover the SAP Cloud portfolio to be offered as a managed cloud service for your small or midsize business, to use in your subsidiaries, or to help launch innovative service offerings. Address different lines of business in your customers, from the supplier to the customer to people management, with SAP applications such as those from SuccessFactors and Ariba, SAP companies.

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Simple Services

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Insight ServicesSelling to agencies, brands and enterprises. And providing monetisation of mobile big data to MNOs. Showing how we’ve created an new approach to getting near real-time consumer insights that can be used by any business needs to take in to account people, location and behaviour/actions. Additionally this service is powered by SAP HANA, is cloud-based, and has an innovative interface that makes getting insights simple.

Mobile CommerceThink beyond the transaction; mobile commerce is an opportunity to entice, acquire, and delight consumers. Focus on the transaction, and you’ll miss the larger mobile commerce opportunity. Payments don’t inspire consumers to pull out their phones. They want end-to-end mobile experiences that enhance their daily rituals – from shopping to banking. Deliver this, and you’ll engage with them in new ways.

Omnichannel Commerce for Telecommunications See how SAP helps CSPs have a fully functional commerce storefront designed with the unique needs of the telco industry in order to create a consistent and compelling experience across all channels to market.

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Simple Customer Interactions

Real-time Customer Experience Management Learn how SAP is helping CSPs transform the customer experience and powering new monetization models with best-run customer engagement, care, billing, and analytics.

The Power of Collective insight into Your Customers Discover how SAP can help CSPs leverage the power of predictive and advanced analytics to identify customers at risk of churning and visualize data to make fast, informed decisions. Learn, too, how to use analytics to predict customer responses and outcomes in order to provide a better customer experience.

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•Enterprise ServicesFocused on how enterprises can use mobile to better engage with their customers. In particular we have a new offering for intelligent notifications that enables Push and SMS to be sent via a single interface, and with the service deciding which is best – SMS or Push. This will be linked to mobilising workflows, particularly in SAP solutions such as SAP Finance. Additional we will have SMS for people looking for an SMS aggregator.

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Simple Operations

Mobile App Development (SAP Mobile Platform Software Development Kit)Accelerate the development and delivery of secure, highly scalable mobile apps on any device with a common software development kit (SDK), standards-based services, and application programming interfaces (APIs). The open development model from SAP enables developers to use their preferred tools and frameworks when building native, hybrid, and mobile Web apps for mobile devices, wearables, and desktops.

Mobile App Services (SAP HANA Cloud Platform Mobile Services, SAP Mobile Platform 3.0) Run your mobile apps on a consistent framework for authentication, data security, and access to any back-end system with mobile application services from SAP. Our scalable, secure, and industry-standards compliant architecture makes it simple to connect to your existing systems and deliver cutting-edge consumer and employee-facing mobile apps. With an HTML5 admin console, you can ensure your IT department has full visibility and management capabilities from any device.

Secure Mobile Devices, Apps, and ContentProtect your enterprise’s valuable information with the SAP Mobile Secure portfolio, one of the industry’s most robust enterprise mobility management suites. Our powerful and flexible solution enables you to secure all your mobile devices, apps, and content confidently in the cloud or on premise.

Mobile Apps for Employees and ConsumersSAP helps companies of all sizes and industries run better with mobile solutions. From back office to boardroom, warehouse to storefront, SAP empowers people and organizations to work together more efficiently and use business insight to stay ahead of the competition. See what SAP provides for ready-to-use and custom mobile apps for employees and customers.

ComplianceSAP is helping global CSPs to become compliant with a standard data platform for managing to IFRS revenue recognition accounting rules. Learn how SAP can help CSPs meet the industry requirements in 2015.

Business NetworksSAP helps companies to run their business, systems, and partners on a cloud-based network to simplify core business processes. See what SAP has to offer to help manage the buyer and supplier relationships, invoicing, payments and travel expense processes, and much more.

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Connect with SAP PartnersVisit our partners exhibiting within the SAP stand, including:

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Get Involved in SAP Partner ProgramsLeverage SAP PartnerEdge for Application Development to expand your software business by building and monetizing innovative solutions with SAP’s open platform technologies such as Mobile, Cloud, and Big Data. Reach out to SAP's large customer-base via the SAP Store and promote your solutions as bundled offerings with SAP runtime licenses. Partners in the program are enjoying key benefits, including:

Maximized business opportunity by aligning with SAP's open platform strategy

Differentiation and expedited time-to-value through cloud innovations based on SAP HANA Cloud Platform, the market leading in-memory PaaS platform

Build new cloud solutions or extend existing customers’ on-premise or SaaS solutions leveraging world-class capabilities in mobile, IoT, business collaboration and predictive analyticsIncrease your marketing power by plugging into SAP's Global Brand Take the fast lane to success with SAP's comprehensive set of technical resources, support, and go-to-market enablement tools Enjoy the ease of doing business with SAP based on one simple and comprehensive global partner program

Visit us on our comprehensive http://www.sapadpc.com/ partner center and join SAP’s fastest growing partner community today!

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Visit SAP in the Exhibit AreaHall 6, Booth 6A30

Engage with SAP at Mobile World Congress

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Schedule 1:1 Tour and Meeting

Do you have specific topics you want to discuss with us? Please work with your account executive or partner manager to schedule meetings onsite with one of our executives or experts. Also please email sap.mwc15@telco-event.com if you would like to meet iwth SAP experts and partners or attend a guided tour of our showfloor.

Connect with SAP at MWC via Social Media

Follow us in real time on Twitter at any of these handles:@SAPMobile, @SAP_Telco, @SAPinMemory, @SAP_IOT, @SAPmCommerce @SAPStore

Live from MWC

We will be recording and broadcasting videos live from MWC with customers, partners and newsmakers. Stop by to watch the live interviews. If you cannot join us in Barcelona, visit www.sap.com/mwc starting March 2 to watch the broadcasts online.

Tuesday March 3 at 5:30 p.mWednesday March 4 at 5:30 p.m.

SAP booth: Hall 6, 6A30

Please join us for good drinks and interesting conversations.

Complimentary Expo Hall PASS

We are giving some free passes to qualified SAP customers and prospects.

Contact your account executive or Fernando Sanchez-Mayoral (fernando.sanchez.mayoral@sap.com) for a complimentary pass.

Engage with SAP at Mobile World Congress

SAP VIP Cocktail Reception

Top SAP leaders will be hosting an exclusive cocktail reception at Hotel Arts on Monday March 2. Attendance is limited and by invitation only. If you are interested, please contact your SAP Account Executive.

Cocktail Reception at our Showcase

SAP is hosting two cocktail receptions at Mobile World Congress:

www.sap.com/contactsap

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