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May is the month our country celebrates America’s favorite food - THE HAMBURGER which as we all know tastes best grilled. And with Memorial Day the official start to both summer and the grilling season, Marianas Variety-Guam proudly presents the Second annual Burgerfest Guam. A day of fun, food and music for the whole family.
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A n e x c l u s i v e f e s t i v a l e v e n t p r o p o s a l p r e p a r e d b y :
215 Rojas Street Suite 204 Ixora Building ,
Tamuning, Guam 96913
Tel: (671) 649-1924/ 4678 Fax: (671) 648-2007 Email: [email protected]
L e t t h e g r i l l i n g beg i n . . . .
CONTENTS
Between the bunsDetails about MV Guam’s Burgerfest Guam 2011
Hamburger HooplaPro competitors and event sponsorship packages
The Burger bunchSpecial Section and Ad-only rates
MV GUAM ADVERTISING REPRESENTATIVES
Miriam Rupley | Sales and Marketing Manager Tel: (671) 649-1924 Cell: (671) 727-4986Email: [email protected]
Frankie Cruz | Advertising RepresentativeTel: (671) 649-1924 Cell: (671) 727-4985Email: [email protected]
Esther Paul | Advertising RepresentativeTel: (671) 649-1924 Cell: (671) 777-6024Email: [email protected]
479
Marianas Variety 215 Rojas Street Suite 204 Ixora Building , Tamuning, Guam 96913 Tel: (671) 649-1924/ 4678 Fax: (671) 648-2007 Email: [email protected]
Marianas Variety 215 Rojas Street Suite 204 Ixora Building , Tamuning, Guam 96913 Tel: (671) 649-1924 Fax: (671) 648-2007 Email : [email protected]
BURGERFEST 2011
Sunday, May 29, 2011 • 2:00pm - 8:00pm Skinner Plaza, Hagatna
May is the month our country celebrates America’s favorite food -
which as we all know tastes best grilled. And with Memorial Day the official start to both summer and the grilling season, Marianas Variety-Guam proudly presents the Second annual Burgerfest Guam. A day of fun, food and music for the whole family.
33
Marianas Variety 215 Rojas Street Suite 204 Ixora Building , Tamuning, Guam 96913 Tel: (671) 649-1924 Fax: (671) 648-2007 Email: [email protected]
4 BURGERFEST 2011
ABOUT BURGERFEST
MV GUAM presents an all-day festival event at Skinner Plaza
in Hagatna on Sunday, May 29, 2011. This Memorial Day
weekend promotional activity will feature live music & entertain-
ment, lots of great food, and fun for the kids.
Highlights of the day include the search for Guam’s ultimate
burger as professionals, amateur grill masters and students com-
pete for bragging rights to Guam’s best burger, all while raising
funds for local charities and community service groups.
Burger Bout. Competitors will have to please not only a
panel of judges local celebrities and community leaders with
demonstrated good taste but also vie for the people‘s Burger
Champion cup as festival goers eat and vote their way
through the day.
A burger-eating contest is also planned with a very special twist.
Burger Eating Contest is a challenge to see who can eat
the most burgers in 10 minutes. Men, women and young adults
will compete for cash and prizes.
BK Kids’ Zone is an area just for the kids and will include
bouncers, Kid friendly activities, snow cones and cotton candy.
MV Guam has partnered with Burgerking which will offer
games & activities.
This planned annual event is open to the public free of charge.
Cost for food and drinks will be reasonably priced making this
an ideal activity the entire family can enjoy.
Mother’s Garden is an area near the BK Kid’s Zone. Parents
will be able to monitor thier children while they sit in a relaxing
atmosphere with furniture and blooming orchids.
KIDS ZONE
Marianas Variety 215 Rojas Street Suite 204 Ixora Building , Tamuning, Guam 96913 Tel: (671) 649-1924 Fax: (671) 648-2007 Email: [email protected]
5BURGERFEST 2011
PROMOTION
Marketing ChannelsThis event is more than a one day activity as integrated
promotional marketing plans include print, radio and televi-
sion ads. Facebook and video ads on mvguam.com will also
be used to create awareness and buzz ahead of the event
date, as well as to drive traffic to event sponsor businesses
during the month of May.
PrintOur integrated, multimedia promotional support for Burger-
fest will also include a 12-page (min) print supplement to the
Marianas Variety Guam. On Friday, May 27, 2011 MV
Guam will publish the Burgerfest Guam special section
featuring participating event sponsors, their ads with accom-
panying write-up about their restaurant’s burgers, promo-
tional offers, menu items and / or business profile.
Sponsor grilling teams will be profiled in a “sports-style” inter-
view, including their prognostications for the results of the
burger battles. Final selection of amateur competitors will
also appear with name and village.
This special section will also include grilling and food safety
tips, and a kid‘s coloring and activities section- ideally suited
for sponsors customized to include their logo and corporate
characters like Hamburglar, Wendy and the Burger King.
Teaser ads in the MV Guam will begin to appear during the
last week of April. Full-Color Burgerfest recruitment and
event ads will begin during the first week of May and run
with increasing frequency until the day of the event.
Photographed BurgerFest Burgers, 2010. By: Dane Taitano
PROMOTIONContinued....
RadioMV Guam supports this event with : 30ss radio spots with promo-
tional partner Hit Radio [100.3] which celebrates 27 years of music,
information and community support on Guam this year. MegaMix
[101.9] will also be a part of our radio mix.
TelevisionBurgerfest Guam will be further supported with :15ss and :30ss
television spots.
OnlineAn online page at [www.mvguam.com/burgerfestguam] will be
added exclusively for the event. An event Facebook fan page will
be created and integrated into a comprehensive marketing strat-
egy. Visitors to this page will be able to share their favorite burger
recipes, post pictures of their favorite burger or burger joint on
Guam. And leave questions and comments. The page will also
include event information and updates. Registered visitors will also
be able to participate in contests as well on vote during the month
of May for the island’s best burgers in a range of categories.
Marianas Variety 215 Rojas Street Suite 204 Ixora Building , Tamuning, Guam 96913 Tel: (671) 649-1924 Fax: (671) 648-2007 Email: [email protected]
6BURGERFEST 2011
www.mvguam.com
BurgerFest 2010 Photo by: Dane I Taitano
SPONSORSHIP OPPORTUNITIES
Sponsor Bene�tsThis premium sponsorship level offers restaurants and food
vendors prime visibility and a secured spot in the competi-
tion to select Guams ultimate burger which includes:
Two burger entries into the Burger Bout competition
(1 Classic Burger, 1 Gourment Burger )
One (1) Vendor booth / 10’ x 10’ canopy, equipped with
charcoal grill setup, folding table, 2 chairs, and trash bins.
Full-page color ad in Burgerfest Guam 2011 special
section; free ad production.
Competitor team profile with photos, burger class entry
recipe(s) and write up of sponsoring business.
Stage banner placement
Logo placement on roadway banners (5), posters, flyers
and all collateral print materials and T-Shirts.
Intergrated media and promotional support
(see medial channel schedule,)
Marianas Variety 215 Rojas Street Suite 204 Ixora Building , Tamuning, Guam 96913 Tel: (671) 649-1924 Fax: (671) 648-2007 Email: [email protected]
7BURGERFEST 2011
Value: $ 6474
Commitment: $ 2500
Elite Competitor’s Package
Te l e v i s i o n
R a d i o
O n l i n e
P r i n t - l o g o p l a c e m e n t [ p r e f e r r e d p r o m i n e n c e ]
Schedule
May-24-29 (Mon-Fri)
10-12 x per day, 5 days
Total: 55-60 spots (min.)
Schedule
May 14-17 ( Fri, Sat, Sun, Mon )6 x per day
May 21-24 ( Fri, Sat, Sun, Mon )6 per day
May 27-29 ( Fri, Sat, Sun )10-12 per day
Schedule
May 3-7 (Mon-Fri) -
Competition recruitment ads
5 x 1 / 3 page. ( 7.8” x 6.25” )
May 10-14 (Mon-Wed-Fri)
3 x 1 / 3 page ( 7.8“ x 6.25 “)
Competition recruitment ads
2 x 1 / 3 ( 5.75” x 8.38” ) Burgerfest Event Ad
May 17-21, ( Mon, Wed, Fri )
2 x 1 / 3 page ( 7.8” x 6.25 “ )
Competition recruitment Ads
3 x 1 / 3 (5.75” x 8.38” ) Burgerfest event ad.
May 23, 25 ( Mon, Wed)
2 x Full page ( 9.875 “ x 15” )-Burgerfest event ad
Banner ad / badge at
www.mvguam.com / burgerfest and on
Facebook.
Total: 78-88 spots (min.)
Television
Marianas Variety 215 Rojas Street Suite 204 Ixora Building , Tamuning, Guam 96913 Tel: (671) 649-1924 Fax: (671) 648-2007 Email: [email protected]
8BURGERFEST 2011
SPONSORSHIP OPPORTUNITIES
Sponsor Bene�tsThis sponsorship level offers visibility and a secured
spot in the competition to select Guam’s ultimate
burger, which includes:
One burger entry into the Burger Bout competition
( Classic Burger, or Gourment Burger )
One (1) Vendor booth / 10’ x 10’ canopy,
equipped with charcoal grill setup, folding table, 2
chairs, and trash bins.
Half-page color ad in Burgerfest Guam 2011
special section; free ad production.
Competitor team profile with photos, burger class
entry recipe(s)
Stage banner placement
Logo placement on roadway banners (5), posters,
flyers and all collateral print materials and T-Shirts.
Intergrated media and promotional support
(see medial channel schedule, next pg.)
Value: $ 5320
Commitment: $ 2000
Pro Competitor’s Package
continued...
R a d i o
P r i n t - l o g o p l a c e m e n t [ p r e f e r r e d p r o m i n e n c e ]
ScheduleMay 14-17 ( Fri, Sat, Sun, Mon )
6 x per day
May 21-24 ( Fri, Sat, Sun, Mon )6 per day
May 27-29 ( Fri, Sat, Sun )10-12 per day
Schedule
May 17-21, ( Mon, Wed, Fri )
2 x 1 / 3 page ( 7.8” x 6.25 “ )
Competition recruitment Ads
3 x 1 / 3 (5.75” x 8.38” ) Burgerfest event ad.
May 23, 25 ( Mon, Wed)
2 x Full page ( 9.875 “ x 15” )-Burgerfest event ad
Total: 78-88 spots (min.)
O n l i n e
Banner ad / badge at
www.mvguam.com / burgerfest and on
Facebook.
Te l e v i s i o n
ScheduleMay-24-29 (Mon-Fri)
10-12 x per day, 5 days
Total: 55-60 spots (min.)
Marianas Variety 215 Rojas Street Suite 204 Ixora Building , Tamuning, Guam 96913 Tel: (671) 649-1924 Fax: (671) 648-2007 Email: [email protected]
9BURGERFEST 2011
SPONSORSHIP OPPORTUNITIES
Presenter Sponsor Commitment: $10,000.00
An opportunity to present the MV Guam Burgerfest along with Marianas Variety-Guam. This is a non-competitive sponsorship.
Sponsor Bene�tsFull page color ad in the Burgerfest Guam 2011 special section; free ad production. Print-Logo placement on all Burgerfest event ads. Stage banner placement. Logo placement on roadway banners and printed collateral materials and T-shirts.
Event Sponsor Commitment: $5,000.00 This Valuable opportunity allows noncompetitive event sponsors to brand one of the competition segments within the Burgerfest Guam event.
Competition titleships available:
Burger-n-Chips Game LoungeTwo elegant, towering white canopy tents ( 10’ x 10’ ) set up to accommodate a Texas Hold’Em contest throughout the day. No gambling allowed here, instead buy-in proceeds go towards a local charity of the winner’s choice. Players receive branded T-shirt, free burger platters and beverage of choice (during game play).
Sponsor Benefits:Half-page color ad in Burgerfest Guam 2011 special section; free ad production
Print-Logo placement-Burgerfest event ads
Schedule:May 17-21, (Mon-Wed-Fri)3 x 1 / 3 ( 5.75” x 8.38” )May 24, 26 ( Mon, Wed)2 x Full-page ( 9.875” x 15” )
Burger Eating CompetitionThis speed eating competition may be branded with your
business name and logo and is one of the major activities
to take place during Burgerfest Guam 2011. Participants
will have 10 minutes to chomp their way through a stack
of hamburgers to claim the prize and bragging rights as
Guam’s burger eating champ.
SPECIAL SECTION AD-ONLY RATES
Full-page, Full color (only)( 9.8 “ x 13.25” )
Half-page, full color( 9.8” x 6.25” )
Half-page, black & white( 9.8” x 6.25” )
1 / 4 page, full-color(4.8” x 6.25” )
1 / 4 page, black & white( 4.8” x 6.25” )
$950$495$415$325$250
includes free ad production
[Non-Competitor]continued...
Banner placement / signage at Burger-n-Chips Game
Lounge
Logo placement on roadway banners (5) and printed collateral materials and
T-Shirt.
CALL TO ACTION
If you like the idea of being a part of the next level of promotional marketing but don’t find a sponsorship program ideally suited for your marketing objectives contact us. MV Guam can help you achieve maximum results from minimal resources. Customer focused mes-saging has just gotten a lot easier and more exciting!
Call us today to learn more.
SPONSOR BENEFITS
PresenterSponsor
Non Competitor
Event Sponsor
Elite Competitor Pro Competitor Competitor
Burger Bout competition entry 0 1 (optional) 2 1 1
Ad special section* Full-page
Half-page
Full-page
Half-page
Quarter-page
Association Titleship - Segment titleship rights
- -
Print -
Radio -
TV -
T-shirts -
Banners, collateral -
mvguam.com/facebook -
Event promos ** -
Judge’s Seat - - -
$10,000.00 $5,000.00 $2,500.00Value: $6474
$2,000.00Value: $5320
$250.00Per entry
MV Guam Burgerfest 2010 For inquiries please call Frankie Cruz or Esther Paul @ 649.1924
Please call us for more information.
* All ads are full-color.
**In-kind donations, premium contributions and multiple segment participation/partnership negotiable may o�set cash investment for sponsorship.
This flexible promotion allows for a number of options not included above.
Marianas Variety 215 Rojas Street Suite 204 Ixora Building , Tamuning, Guam 96913 Tel: (671) 649-1924 Fax: (671) 648-2007 Email: [email protected]
10BURGERFEST 2011
STAGE
POWER
54 feet 64 feet
229 f
eet
33”
Benches
Breaker
OutletTrash BinLamp Post
MONUMENT
SOUND BOOTH
VIP TENT
MOTHER’SGARDEN
BK KIDZONE
INFLATABLE
JUMPER
V1V2V3V4
V5V6V7V8
V9V10
V11V12V13V14
V15V16
Marianas Variety 215 Rojas Street Suite 204 Ixora Building , Tamuning, Guam 96913 Tel: (671) 649-1924 Fax: (671) 648-2007 Email: [email protected]
11BURGERFEST 2011 Preliminary layout of grounds, vendor locations, spacing and overall layout may be subject to change.
MV GUAM ADVERTISING REPRESENTATIVES
Miriam Rupley | Sales and Marketing Manager Tel: (671) 649-1924 Cell: (671) 727-4986Email: [email protected]
Frankie Cruz | Advertising RepresentativeTel: (671) 649-1924 Cell: (671) 727-4985Email: [email protected]
Esther Paul | Advertising RepresentativeTel: (671) 649-1924 Cell: (671) 777-6024Email: [email protected]
Marianas Variety 215 Rojas Street Suite 204 Ixora Building , Tamuning, Guam 96913 Tel: (671) 649-1924 Fax: (671) 648-2007 Email: [email protected]
Now that you’ve had a taste of what Marianas Variety-Guam is planning for a sizzling summer....give us a call
and take a bigger bite out of this new and exciting promotional opportunity!
For more information, please contact one of our Advertising Representatives.
Now that you’ve had a taste of what Marianas Variety-