MUSTANG’S DEN

Mustang’s Den

• This is going to be our “Culminating Activity” for the semester

• This will be worth 15% of your mark and the written exam will be worth 15%

• Will be completed over the next week and a half– Let’s Look at the Schedule (website)

Mustang’s Den

• Teams!

Mustang’s Den

Mustang’s Den

• You will be split into teams• Your team will be producing– A report– A presentation– Specifics will follow

• Each group member is to contribute to the overall final product

Mustang’s Den

• Presentations will be made on Friday, June 17th• You will be presenting to a group of experts– Allan Lovett: Lawyer for Waltrous & Holden Law Firm– Taylor Miller: Packaging and Marketing Expert for

Farrero Roche Chocolate– Duran Wedderburn: City Planner; City of Brantford– Geoff Allan – Former DRG – Mr. Lovett: All around fantastic guy

Allan Lovett

• Corporate & Real-Estate Lawyer for Waterous-Holden Law Firm in Brantford, Ontario

• Completed a Business Administration Degree at Wilfrid Laurier University

• Experienced Entrepreneur• Varsity Athlete and Captain of

WLU Basketball Team

Duran Wedderburn

• Policy Planner for the City of Brantford

• Certificate in Environmental Assessments from the University of Waterloo

• Specializes in sustainable local economic development

• Varsity Athlete in Basketball at UW

Taylor Miller

• Packaging Qualifier for Ferrero Rocher Chocolates

• Completed Packaging Program at Mohawk College in Hamilton, ON

• Has travelled to Argentina, Italy, Barcelona, Marraco & Equador on business

Laura Taylor• Wilfrid Laurier University-Honours

Business Administration Degree• Senior Client Service Advisor with

Quarry Integrated Communications based in Waterloo, ON

• Works in brand building, positioning and strategic marketing for many big brands including blackberry

Jeff Collins

• Graduated from Laurentian University with Bachelor of Commerce and Sports Administration

• Worked with IMG in public relations

• Worked as a Client Services Rep with the Hamilton Ticats

• Currently Works as a Marketing Coordinator for Blackberry

Mr. Lovett

• All around fantastic guy!• Business Studies teacher at BCI• Completed Business

Administration Degree at Wilfrid Laurier University

• Experienced Entrepreneur• Managing Supervisor of the

Mustang Market

Mustang’s Den

• The Judges will be deciding 1st, 2nd & 3rd place based on– The idea– The presentation– The business plan

• Prizes will be awarded to winners (and more than likely a higher mark)

Mustang’s Den

• Laurier Brantford Breakdown– Opened their doors in September of 1999– First Year: • Laurier had 39 Students• Owned One Building

– Now: • Just Over 2,000 students• 11 Different Honours Programs• Owns 13 Buildings

Mustang’s Den

• Why Laurier Brantford is good for Brantford– Brantford was a “manufacturer’s town”– Businesses closed – leaving many out of a job– Since then – Brantford doesn’t have a way to draw

people into our city• A reason to move here!

– Young adults leave for university and never come back

Mustang’s Den

• Why Brantford is good for Laurier– Laurier’s main campus is located in Waterloo– They have run out of space to expand their

student population– Laurier has a small student population as far as

University’s go– They opened up a satellite campus here in order

to expand their school, programs and also to make more $$$$$$$

Mustang’s Den

• Laurier’ ProjectionsYears Estimated Number of Students

2009-2011 3,280

2011-2016 4,000 (+ 400 staff)

2016-2022 8,000 (+850 staff)

2022 and On 15,000 ( + 1500 staff)

Mustang’s Den

• To add to Laurier:– Nipissing Campus is 735 in 2009 and expanding– Mohawk Brantford • 2,500 students in 2009• Elgin Street campus closing next year – still looking to

expand further into the downtown

Mustang’s Den

• Conestoga College– Will begin offering a 2 year business program in

downtown Brantford– Will also offer a graduate Human Resources program in

downtown Brantford– Have plans of expanding

programs in the future– Expected hundreds to begin

and up to thousands of students in the future

WLU CAMPUS

Downtown Brantford Development Plans

The Laurier Athletic Centre/ YMCA

Downtown Street Conversion

• It has been proposed – and most likely to pass at city council to convert Colborne and Dalhousie to 2 way roads

• The theory: – 2 way roads slow down cars, encourage stop &

shop rather than drive through the downtown– Make things safer for pedestrian foot traffic• Many of whom are students or families for weekend

events

Downtown Events

• All events take place in Harmony Square– Frosty Fest– Movie Night in the Square

• Every Thursday in the summer

– Skating & A Movie• Movie shown in the public library

– Chilli Willy Cook-off– Car Shows– Friday Night Bands in the Square

• During the summer

Mustang’s Den

• Let’s Go through the specifics of the assignment

• Open the Outline of the Assignment (Website)