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María Luisa Musso (Argentina): Colour as a code in food packaging: an Argentine case
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María Luisa MussoFacultad de Arquitectura, Diseño y Urbanismo
Universidad de Buenos Aires
Colour as a Code in Food Packaging An Argentine Case
AIC 2010 Color and Food, Mar del Plata, Argentina, 12-15 October 2010
Psychological segmentation is based on
consumers social class, lifestyle, personality,referring models
Colors helps us to decode the world around us
A complex semiotic processenable the understandingof products differentiation
Awareness of why colourscommunicate meaning
Colour can show a strong association with certain products categories
Completely mastering color is impossible,but the power it imparts
to those who dare to handle it is as profound as that light itself
Colour is a third Promethean gift,like language and fire
Charles Riley, Color Codes, 1995
Arquitecto Profesor Consulto. Facultad de Arquitectura Diseño y Urbanismo. Universidad de Buenos Aires. Argentina.Integrante del Programa de Investigación Color F.A.D.U.- U.B.A..Miembro Regular del Comité Ejecutivo de laAsociación Internacional del Color 2010-2013
Miembro del AIC Study Group on Environmental Color Design AICMiembro del Grupo Argentino del Color