Upload
prateek-dutta
View
97
Download
9
Embed Size (px)
DESCRIPTION
inputs on mu sigma .. useful for interviews
Citation preview
Information DocketXYZ
Prepared by:
XYZ - Who We Are
The Nielsen Company is the world’s leading provider of marketing information, audience measurement, and business media products and services.
XYZ – What we do(Nature of business expected)
Nielsen measures markets, media and consumer behavior across industries and around the world.
We integrate information from across our business.
We transform raw data into strategic insights and tailor-made recommendations.
We analyze and advise about complex sales and marketing issues for winning business decisions.
Company information
• Employee strength - XXX• Presence in No of countries - XXX• Turnover/Revenues – USD XXX • Profit
• Growth numbers (YoY/QoQ)
• Any other…
Our Mission
USP-To provide clients with the most completeunderstanding of consumers and markets worldwide.
…For More Than XXX Years (History) 1894
Billboard magazine founded
1923A.C. Nielsen Company founded
1930The Hollywood Reporter founded
1950First TV audience measurement
1999Nielsen Media Research acquired by VNU
2000Miller Freeman USA (trade shows and magazines) acquired by VNU
2001ACNielsen acquired by VNU
2006VNU acquired by a consortium of six private equity firms;
David L. Calhoun becomes Chairman and CEO
2007VNU becomes The Nielsen Company,
integrating our businesses under a historic brand.
“We are transforming this company into an even more exciting, exhilarating place to work by finding more effective, more efficient ways to integrate our information and enhance our insight to help clients succeed.”
David CalhounChairman and CEO
CEO’s Vision
Important Clients…
•http://www.mu-sigma.com/analytics/aboutus/our-customers.html
Platforms/Ecosystem/Solutions:• http://www.mu-sigma.com/analytics/platforms/overview.html
• http://www.mu-sigma.com/analytics/ecosystem/idse.html
• http://www.mu-sigma.com/analytics/solutions/overview.html
White Paper(s):An informational document issued by a company to promote or highlight the features of a solution, product or service. White papers are sales and marketing documents used to entice or persuade potential customers to learn more about or purchase a particular product, service, technology or methodology. White papers are designed to be used as a marketing tool before a sale, and not as a user manual or other technical document developed to provide support to the user after making a purchase.
http://www.musigma.com/analytics/thought_leadership/whitepapers.php
Nielsen Business Media (Business Area 3)• Nielsen Business Media provides business-to-business products
and services in print, online and in person– Serves seven major market groups and 30 industries spanning
entertainment, media and marketing, retail, travel and performance, design, and life sciences
– 42 publications, more than 135 trade shows and conferences, and 185 digital products and services
– Publications include Adweek, The Hollywood Reporter, Billboard, Radio & Records, Progressive Grocer and Meeting News
• Nielsen Business Media also has a strong global presence through extensions of its brands, licensing agreements, partnerships and joint ventures
Nielsen Online (Business Area 4)
• The merger of NetRatings and BuzzMetrics to create a fully integrated suite of services– Nielsen NetRatings – the industry’s global standard for Internet
measurement and analysis– Nielsen BuzzMetrics – measures and analyzes online consumer
generated media to help clients understand its impact on products, issues, reputation and image
XYZ Strategic Focus
• Wider and more detailed Coverage of the marketplace
• Continued Expansion in developing markets
• Continued technology & service Innovation• Integration of solutions for greater operational efficiency and client
satisfaction
Recent News/Awards/Recognitions
• http://www.mu-sigma.com/analytics/aboutus/news-2013.html• http://www.forbes.com/sites/tomgroenfeldt/2014/11/19/mu-sigma-move
s-beyond-big-data-analytics-to-complexity/• http://articles.economictimes.indiatimes.com/2014-12-02/news/
56648799_1_digital-india-sachin-bansal-dhiraj-rajaram• http://www.vccircle.com/news/technology/2014/07/01/mu-sigma-
acquires-singapore-based-social-media-analytics-startup• http://articles.economictimes.indiatimes.com/2014-04-02/news/
48801448_1_data-analytics-data-scientists-amr-awadallah• http://techcircle.vccircle.com/2014/07/21/dells-ganesh-
lakshminarayanan-joins-mu-sigma-as-its-md-for-india-operations/