MusicHype Artist Presentation

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    Confidential MusicHy.pe The Next Stage / Page 1

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    Confidential MusicHy.pe The Next Stage / Page 2

    MusicHype aims to be the musicdestination of the social mediageneration.

    Our Mission

    Image courtesy of Outgoin on Flickr

    l Rewards fans for supporting the artists they lovel Open new revenue channels for artists & labelsl Makes music a more interactive & exciting

    experiencel Increases engagement between artists & fans

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    Team MusicHype

    CEO Kevin King

    CTO/MDl Jeff Mitchell

    Digital Strategy/Commsl Annabel Youens

    Employeesl Mike Penhall (community manager)l Hannah Schickedanz (design)l Thomas Schickedanz (user experienc

    Boardl Dave Moskovitz (chair)l Stefan Kornl Jeff Mitchelll Julian Carver

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    l The $65B music industry is in transitionand needs new models.

    lArtists now have a choice of onlineplaces to sell & distribute their music the problem is they can't get found

    l Successful marketing is extremely time-consuming, resource-consuming, andthe results highly unpredictable

    Music fans are touching music across thesocial web in record numbers.

    The Pain Marketing Effectively

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    The Solution MusicHype Model

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    The Solution MusicHype Model

    l MusicHype partners with artists to market, promote and distribute acrosssocial media channels

    l Leverages Appreciation Engine

    l Recognizes and connects bothfans and artists across any

    social network

    l Drives down marketing

    costs and creates sales.l Revenue share

    l exclusive merchandise& digital content

    l affiliate sales(music, tickets, etc)

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    l Excellent conversion rates

    l Low cost of acquisition

    l Highly scalable/viral

    Proven Traction with Huge Potential to Scale

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    The Technology Appreciation Engine

    l Tracks, records and rewards fan behavior acrossmultiple social networks authorized by fans

    l Broadcasts across social networksl Leverage multimedia services

    l MusicHype becomes the fan online music identity

    l Bands & labels use platform to track &automatically trigger fan rewards

    l Easy to cost-effectively target & market to specificfan segments Recommendation Engine

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    Competitive Landscape

    Transactions for Artists

    Landscape is scattered withDIY sales platforms focused onsmall bands as well as...

    [locked, limited integration]

    [artist services, no fan offering]

    [artist-to-artist, limited integration]

    Transactions for ArtistsANDInteractions with Fans

    Established the audience

    Work with partners to promoteestablished and emerging artists togenerate sales.

    Leverage social media effectively,drive down costs=> Appreciation Engine

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    Artist Case Study

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    Artist Case Study

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    The Next Stage

    MusicHype is working to

    become the musicdestination and musicidentity of the socialmedia generation.

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    Contact

    Kevin Kingkevin@musichype.comChief Executive Officer

    Jeff Mitchelljeff@musichype.comChief Technology Officer

    Annabel Youensannabel@musichype.comChief Marketing Officer