Seating Plan

Elaine Junior

Jasmine

Henry Yan

Jovan Elaine Dominic

Lemar and Micheal

Luke Chelsie

Segun

Keano

Ellen

Jordan

Tyler

Alex

What are the key differences between a major and independent record label?

Level 3: Bullet point 5 reasons

Level 4: Write a paragraph explaining the difference using as much terminology as possible

BRAINSTORM EVERYTHING YOU KNOW ABOUT SONY MUSIC

BRAINSTORM EVERYTHING YOU KNOW ABOUT YOUR INDEPENDENT RECORD LABEL

By The end of the lesson:

Level 3: Understand and be able to identify some differences between a major and independent record label.

Structure and essay response using the PEE structure to answer an exam question

Mock Exam- Next week Monday= Need to achieve at least one grade below target. ONE side of A4 notes allowed only

5 Lessons until Exam

Level 4: Debate and argue the key differences between Sony and the Independent label you have researched.

Use evidence and terminology effectively to create an argument that addresses the exam question.

STAGES THAT THE EXMA QUESTION MAY FOCUS ON

What significance does the continuing development of digital media technology have for the institutions you have studied?

Read and do the following:Level 3: Underline the key terms and brainstorm what you would discuss for this question

Level 4: Re-write the question in your own words and write a plan for what you would discuss

What significance does the continuing development of digital media technology have for the institutions you have studied?

5mins: Introduction: What are your case studies- how are they different, what are the key words in the question that you will explore, what are some key changes in the music industry that have effected the issues in the question?

USE AS MUCH TERMINOLOGY HERE AS YOU CAN

3PEEs effect on Sony/Majors (CONSIDER positive/negative)

3 PEEs effect on independent Label (CONSIDER positive/negative)

5mins- conclude- Who else? How has digital media effected the audience and unsigned artists? what are the latest developments issues/what is the future?

What significance does the continuing development of digital media technology have for the institutions you have studied?

Level 4- Have specific evidence and a sense of argument.

NEW DEFINITION CHALLEGE: USE THESE IN YOUR ANSWER IF YOU CAN

Fragmented Audiences

Proliferation

Convergence

Exchange

Direct marketing

Pre-release piracy

The way in which texts are not only consumed by media audiences, but the way media audiences interact with media text in the digital age (issues of piracy, technologies, user-distribution/promotion).

The most damaging type of piracy. This is when music is hacked and stolen during the production stage before the music has been distributed legally.

Marketing messages are addressed directly to the customer and/or customers. Direct marketing relies on being able to address the members of a target market specifically.

Refers to a device that has more than one function. This is where products have ‘converged’ into an all in one device- eg Iphone.

The rapid growth. This could apply to content (the music), hardware or technology in the music industry

Modern audiences are increasingly separated and may be split into sub groups and consume music in a more personalised way.

TAKE ONE of your PEES that you think has the BEST evidence and the most terminology.

WRITE it on a Post it.

In your group of four decide who’s PEE is the best and why?

HOMEWORK:

Using the feedback from your homework this weekRe-do this question using the comments you have been given to improve.