Music Video Purposes Analysis

Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audienceFeed Me & Kill the Noise - Far Away

Adam Grundy Provide an explanation in relation to benefits (promotion, extension of income & outlets, synergy opportunities and strategies used by producers to benefit label and artist)

Provide any research evidence you can find that supports explanations of benefits for artist, record label and audience

Promotional Feed Me is a solo artists who is currently signed to his own record label called sotto voce which he created back in 2013. Before Sotto Voce he was one of the head members of Mau5trap which is owned by deadmau5 (Joel Zimmerman). The Record label is a independent label so it requires mostly on self promotion from its artists and from word of mouth from its listeners. As the record label is an independent record label, it means that it only works by itself with help from no other business for production and distribution which makes the job alot harder for them to get recognised in the industry but it pays off for them once they get recognised as just the label and the artist(s) will receive the income and not other business.

Extension of income As big of an artist now he is now you expect him to be earning quite alot of money from

Music Video Purposes Analysis

playing his live shows, being played on the radio and from his EP’s and Albums. One thing I noticed as a fan of his music is that one of his songs is played

Extension of outlets The solo artist feed me has many sources of outlets, For example he has his main band page http://feedme.uk.com/ which from the looks of things seems to be rarely updated because in the featured videos is a song that was released in late 2013 and it is the begining of 2015. The only content that seems to get updated is the upcoming shows and instagram (Which seems to be automatic anyway. As for his social networks, Jon Gooch better known as his stage name Feed Me is quite active among the twitter and instagram community as he posts on average 10 posts minimum each day as he just lets fans know what songs are up and coming or just responding to fans or other artists, with a following of 204k people, feed me seems to be quite recognises in the twitter community as it seems to be a social media that he continues to use on a daily basis to suit him and promote his music for his record label, he seems to be very selective of who he’s following as he is only following just short of 200 people. Facebook

https://twitter.com/feedme

https://www.facebook.com/youfeedme

http://instagram.com/feedme/

http://www.sottovoce.co/

https://soundcloud.com/feedme

Music Video Purposes Analysis

doesn’t seem to be used as much as he rarely posts much in comparison as facebook only seems to be a way to promote his music while twitter's main use is to interact with his audience. Instagram seems to be used quite often but not on daily basis, more like every other day. Jon Gooch is the head of his own record label which is called Sotto Voce, the record label is very small and independent consisting of only 5 artists including himself which the record labels soundcloud page tries to promote their content as well as get themselves promoted which is self promotion.The artist does have a youtube page but seems to be a way to stream the music and not as a way of uploading things unrelated to his music and more related to personal life but unfortunately for his fans he doesn’t do that.

Synergy From the artists success, alot of businesses and people get benefits from it. For example, because he is a DJ it means he plays alot of shows and festivals so they benefit from playing because people pay to watch them, sometimes festival tickets can cost a fortune so that benefits the festival company alot if they are that big. Yahoo has also benefited from his

https://www.youtube.com/watch?v=DlFYPI1Sqw4

Music Video Purposes Analysis

success from recording his live show so this would have been horizontal integration as the artist (Feed Me), the recorder (Yahoo) and the record label (Sotto Voce) all would benefit from this and also profit from it. Speaking of the record label, the more popular the artist becomes, the more money they earn which means the more money the record label earns.

Taken from http://www.sottovoce.co/artists/ aka his record label.

Producers strategies As the artist is under two different aliases (Spor and Feed Me) he can choose what he wants to do with them, and as he is the manager of his record label Sotto Voce he doesn’t have to follow a strict guideline of his own record label so he can do what he wants. Recently he released an album under the name spor for free by giving the choice to buy it or to just download it for free. This shows he is a very loyal to his fans and that he’ll do what he wants to keep them happy. He’s had a few collaborations with people such as Kill the Noise, Noisia and many many vocalists. He does have a manager though which is a business that specialises in management of artists called

Music Video Purposes Analysis

Three Six Zero Group.

Unfortunately there is no record of how much he is worth but he isn’t as popular as some DJ’s so to take a guess he is worth around $1 million give or take but this is just a guess.