MUSIC VIDEO TECHNIQUES

TYPE DEFINITION EXAMPLESTYLES Popula

r music genres

Pop, Rock, Indie, Rap etc

https://www.youtube.com/watch?v=GxgqpCdOKak&safe=active Drake - Hold On, We're Going Home ft. Majid Jordan

https://www.youtube.com/watch?v=OmHW9IzZYzU Migos Ft Drake Versace 

In-concert ‘as live’ footage

Footage from a gig

https://ww w.youtube.com/watch? v=HgzGwKwLmgM Queen - Don't Stop Me Now 

Animation

Animation is the rapid display of a sequence of images to create an illusion of movement.

https://www.youtube.com/watch?v=djV11Xbc914a-ha - Take On Mehttps://www.youtube.com/watch?v=imftwjW63oc Paula Abdul feat. MC Skat Kat – opposites attract

Interpretive

The audience to make their own interpretation of what they think the music video is about

https://www.youtube.com/watch?v=KWZGAExj-es&safe=activeSia - Elastic Heart feat. Shia LaBeouf & Maddie Ziegler 

Shows they don’t have any identity due to them being naked and showing their relationship between each other.

They don’t sing, all they do it show their relationship.

Narrative

Telling a story through a music video

https://www.youtube.com/watch?v=JUII7DTACf4&index=3&list=PL1487B0A90D0B66E5Madonna - Bad Girlhttps://www.youtube.com/watch?v=AWpsOqh8q0M&safe=activeBeyoncé - If I Were A Boy

Surrealist

Dreamlike and unreal elements

https://www.youtube.com/watch?v=qMxX-QOV9tI Jessi J -price tag https://www.youtube.com/watch?v=8gi-

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MUSIC VIDEO TECHNIQUES

ePdjjJs Katy Perry ft. Snoop Dogg "California Gurls"

Impressionist

Similar to surrealism, taking you away from reality.

https://www.youtube.com/watch?v=N2ICtCO8TCw&safe=active Take That - Back For Good

It makes the viewer’s feel some emotion towards the video or song.

Pastiche

Adaptations of existing videos

https://www.youtube.com/watch?v=vZKEevgP8q4&safe=active Lil Mama - Sausage Official Video https://www.youtube.com/watch?v=ZX3wwbFi_iI&safe=active Mary J. Blige - Seven Days ft. George Benson

Part of Lil Mama’s music video is a pastiche of Mary J. Blige’s music video.

Intertextual References

References to other literal themes or films, or music similar to pastiche

https://www.youtube.com/watch?v=8xg3vE8Ie_E&safe=active Taylor Swift - Love Story

She made references to Romeo and Juliet within her music video which is a famous story by William Shakespeare.

Parody Taking the mick of existing music videos/films etc

https://www.youtube.com/watch?v=RSdKmX2BH7o&safe=active Eminem - We Made You

Mocking the celebrity lifestyle.

Homage Is a demonstration of respect or dedication to someone or something?

https://www.youtube.com/watch?v=wmDxJrggie8 Luther Vandross - Dance With My Father

it is a tribute to his father.

CONVENTIONS

Lyric Interpretati

Understanding what is meant

https://www.youtube.com/watch?v=kfVsfOSbJY0&safe=active Friday - Rebecca Black

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MUSIC VIDEO TECHNIQUES

on by the lyrics being used within the text and using visual references to define the lyrics in the video.

Extending or consolidating song’s meaning

Changing a songs meaning to a more suitable one for the listener.

https://www.youtube.com/watch?v=wmYT79tPvLg Lily Allen - LDN

Allusion

An expression designed to call something to mind without mentioning it explicitly; an indirect or passing reference. When the idea is not what it first seemed.

https://www.youtube.com/watch?v=MviFdVHltEMTake That - Babe

Throughout the whole music video they seem sad and towards the end they change their mood and the tone.

Links to other artists

Referencing another by visually adding them in the video or lyrics.

https://www.youtube.com/watch?v=QcIy9NiNbmo Taylor Swift – bad Blood.

links to Ellie Goulding

EDITING TECHNIQUES

Cutting to beat

When the shots in the

https://www.youtube.com/watch?v=nzY2Qcu5i2A&safe=active The Offspring - Pretty Fly (For a White Guy)

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MUSIC VIDEO TECHNIQUES

video cut to the next in time with the beat.

Miming /Lip Sync

Wording the lyrics on the video to give the allusion of singing the song

https://www.youtube.com/watch?v=hblH_UWbHBQ&safe=activeTynisha Keli - I Wish You Loved Me

Multi-image

The use of multiple shots on the same screen.

https://www.youtube.com/watch?v=YVkUvmDQ3HYEminem - Without Me

Montage

The technique of selecting, editing, and piecing together separate sections of film to form a continuous whole

https://www.youtube.com/watch?v=rYEDA3JcQqw&safe=activeAdele - Rolling in the Deep

SPX Special Effects

An illusion created by camera, editing or graphics.

https://www.youtube.com/watch?v=t5Sd5c4o9UM

Katy Perry - E.T. ft. Kanye West

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