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MUSIC VIDEO TECHNIQUES
TYPE DEFINITION EXAMPLESTYLES
Popular music genres
Pop, Rock, Indie, Rap etc
https://www.youtube.com/watch?v=GxgqpCdOKak&safe=active Drake - Hold On, We're Going Home ft. Majid Jordanhttps://www.youtube.com/watch?v=OmHW9IzZYzU Migos Ft Drake Versace
In-concert ‘as live’ footage
Footage from a gig https://www.youtube.com/watch?v=HgzGwKwLmgM Queen - Don't Stop Me Now
Animation
Animation is the rapid display of a sequence of images to create an illusion of movement.
https://www.youtube.com/watch?v=djV11Xbc914a-ha - Take On Mehttps://www.youtube.com/watch?v=imftwjW63oc Paula Abdul feat. MC Skat Kat – opposites attract
Interpretive
The audience to make their own interpretation of what they think the music video is about
https://www.youtube.com/watch?v=KWZGAExj-es&safe=activeSia - Elastic Heart feat. Shia LaBeouf & Maddie Ziegler
Shows they don’t have any identity due to them being naked and showing their relationship between each other.
They don’t sing, all they do it show their relationship.
Narrative Telling a story through a music video
https://www.youtube.com/watch?v=JUII7DTACf4&index=3&list=PL1487B0A90D0B66E5Madonna - Bad Girlhttps://www.youtube.com/watch?v=AWpsOqh8q0M&safe=activeBeyoncé - If I Were A Boy
Surrealist Dreamlike and unreal elements
https://www.youtube.com/watch?v=qMxX-QOV9tI Jessi J -price tag https://www.youtube.com/watch?v=8gi-ePdjjJs Katy Perry ft. Snoop Dogg "California Gurls"
Impressionist
Similar to surrealism, taking you away from reality.
https://www.youtube.com/watch?v=N2ICtCO8TCw&safe=active Take That - Back For Good
It makes the viewer’s feel some emotion towards the video or song.
A2 Media
MUSIC VIDEO TECHNIQUES
Pastiche Adaptations of existing videos
https://www.youtube.com/watch?v=vZKEevgP8q4&safe=active Lil Mama - Sausage Official Video https://www.youtube.com/watch?v=ZX3wwbFi_iI&safe=active Mary J. Blige - Seven Days ft. George Benson
Part of Lil Mama’s music video is a pastiche of Mary J. Blige’s music video.
Intertextual References
References to other literal themes or films, or music similar to pastiche
https://www.youtube.com/watch?v=8xg3vE8Ie_E&safe=active Taylor Swift - Love Story
She made references to Romeo and Juliet within her music video which is a famous story by William Shakespeare.
Parody Taking the mick of existing music videos/films etc
https://www.youtube.com/watch?v=RSdKmX2BH7o&safe=active Eminem - We Made You
Mocking the celebrity lifestyle.Homage Is a demonstration of
respect or dedication to someone or something?
https://www.youtube.com/watch?v=wmDxJrggie8 Luther Vandross - Dance With My Fatherit is a tribute to his father.
CONVENTIONS
Lyric Interpretation
Understanding what is meant by the lyrics being used within the text and using visual references to define the lyrics in the video.
https://www.youtube.com/watch?v=kfVsfOSbJY0&safe=active Friday - Rebecca Black
Extending or consolidating song’s meaning
Changing a songs meaning to a more suitable one for the listener.
https://www.youtube.com/watch?v=wmYT79tPvLg Lily Allen - LDN
Allusion An expression designed to call something to mind without mentioning it explicitly; an indirect or passing reference. When the idea is not what it first seemed.
https://www.youtube.com/watch?v=MviFdVHltEMTake That - Babe
Throughout the whole music video they seem sad and towards the end they change their mood and the tone.
Links to Referencing another https://www.youtube.com/watch?
A2 Media
MUSIC VIDEO TECHNIQUES
other artists
by visually adding them in the video or lyrics.
v=QcIy9NiNbmo Taylor Swift – bad Blood.
links to Ellie Goulding
EDITING TECHNIQUES
Cutting to beat
When the shots in the video cut to the next in time with the beat.
https://www.youtube.com/watch?v=nzY2Qcu5i2A&safe=active The Offspring - Pretty Fly (For a White Guy)
Miming /Lip Sync
Wording the lyrics on the video to give the allusion of singing the song
https://www.youtube.com/watch?v=hblH_UWbHBQ&safe=activeTynisha Keli - I Wish You Loved Me
Multi-image
The use of multiple shots on the same screen.
https://www.youtube.com/watch?v=YVkUvmDQ3HYEminem - Without Me
Montage The technique of selecting, editing, and piecing together separate sections of film to form a continuous whole
https://www.youtube.com/watch?v=rYEDA3JcQqw&safe=activeAdele - Rolling in the Deep
SPX Special Effects
An illusion created by camera, editing or graphics.
https://www.youtube.com/watch?v=t5Sd5c4o9UM
Katy Perry - E.T. ft. Kanye West
Task
You must find examples of each of these different types of music video and write the name and put a link in the last box.
With reference to what we learned last week what technique category would each of these fit into (if any)?
Choose two from ‘styles’ one from ‘conventions’ and one from ‘editing techniques’ to analyse in more detail.
o Discuss how all aspects of Media Language are used in your more detailed exampleso Explain why you think they have used that particular style, convention or editing
technique and how it links/works within the video.o Discuss how genre ties in with the different techniques used and whether or not the
different techniques used are typical of that genre.
A2 Media