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Music Video Purposes Analysis Isis Garstang Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience https://www.youtube.com/watch?v=V_A4G1jkw24 The Pretty Reckless - Messed Up World (F'd Up World) Provide an explanation in relation to benefits (promotion, extension of income & outlets, synergy opportunities and strategies used by producers to benefit label and artist) Provide any research evidence you can find that supports explanations of benefits for artist, record label and audience Promotional This is there way of getting people to hear their music, go to their gigs and also buy their band merch. By doing this people will listen to their music and they might want to see them in concert so then they will buy their merch, by doing this they get promoted more and the more they get promoted the more money they will get. This shows what record labels there signed too. https://www.districtlines.com/The-Pretty-Reckless This is a link to a website that sells there band merch. https://www.youtube.com/user/PrettyRecklessVEVO/ featured This is a link to their youtube cannel where they put all there music videos for everyone to see, they have 546,253 subscribers.

Music video purposes work sheet

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Page 1: Music video purposes work sheet

Music Video Purposes AnalysisIsis Garstang

Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audiencehttps://www.youtube.com/watch?v=V_A4G1jkw24 The Pretty Reckless - Messed Up World (F'd Up World)

Provide an explanation in relation to benefits (promotion, extension of income & outlets, synergy opportunities and strategies used by producers to benefit label and artist)

Provide any research evidence you can find that supports explanations of benefits for artist, record label and audience

Promotional This is there way of getting people to hear their music, go to their gigs and also buy their band merch. By doing this people will listen to their music and they might want to see them in concert so then they will buy their merch, by doing this they get promoted more and the more they get promoted the more money they will get. This shows what record labels there signed too.

https://www.districtlines.com/The-Pretty-RecklessThis is a link to a website that sells there band merch.

https://www.youtube.com/user/PrettyRecklessVEVO/featuredThis is a link to their youtube cannel where they put all there music videos for everyone to see, they have 546,253 subscribers.

https://www.facebook.com/theprettyrecklessThis is there facebook page where they put music videos and general video pictures, tour dates and advertise band merch. They have 2,096,001 likes on their page.

Extension of income This helps them build an audience because there music will be played on the radio, sometimes bands make films about their concerts or when their on tour. Also they have

https://www.districtlines.com/The-Pretty-RecklessThis is a link to a website that sells there band merch.

Page 2: Music video purposes work sheet

Music Video Purposes AnalysisIsis Garstang

the social media for people to listen to their music and buy their band merch by using all these things more people become more aware of their music and buy doing this they get more money.

https://www.youtube.com/user/PrettyRecklessVEVO/featuredThis is a link to their YouTube cannel where they put all there music videos for everyone to see, they have 546,253 subscribers.

https://www.facebook.com/theprettyrecklessThis is there Facebook page where they put music videos and general video, pictures, tour dates and advertise band merch.

https://www.youtube.com/watch?v=9qj2_fUWPkgThis is the Pretty Reckless Heaven Knows on BBC Radio 1 Live Lounge 2014 by doing this their music will be played on the radio more and people will find out the band more.

Extension of outlets This is there way of getting people to see there band because with putting everything on social media sites and if people see their music videos which might make them want to see them live. With them being very active with updating the social media websites people can see their tour dates or if they have a new album about their audience gets bigger and they will get more money.

https://twitter.com/tprofficialThis there twitter account and the last time they updated was the 9th of February 2015.

https://www.facebook.com/theprettyrecklessThis is there facebook pageand the last time they updated was the 9th of February 2015.

Page 3: Music video purposes work sheet

Music Video Purposes AnalysisIsis Garstang

Synergy For this everybody wins because with the band will get more fans and then they will get more money by selling band merch, gig tickets, albums and the more they sell the more popular they will become but also get more money.

Producers strategiesThere strategies are to get the band more popular, by getting band merch, sorting out gigs, clothes design and album covers and by doing this they will get more money and the more money they get will mean they can get more merch and improve things.

This is a website to show when there on tour next and how much the tickets will cost.http://www.ticketmaster.co.uk/The-Pretty-Reckless-tickets/artist/1501760