Music Video Purposes Analysis

Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audienceArctic Monkeys – When the sun goes down

Name:Reece Mechan

Provide an explanation in relation to benefits (promotion, extension of income & outlets, synergy opportunities and strategies used by producers to benefit label and artist)

Provide any research evidence you can find that supports explanations of benefits for artist, record label and audience

Promotional Arctic monkeys are signed to Domino Recording Company. Domino Recording Company is a recording company which produces music that fit into the indie rock/pop category. Domino Recording Company is an independent record label and they have signed other bands such as The Blueskin and Pavement.

The single “When the sun goes down” is the second single from the band’s debut album “Whatever People Say I Am, That’s What I’m Not” this album was the fastest selling debut album in British chart history. It went straight to number one in the UK top 40. This benefits the record label because it made the record label more well-known and also made them more money. This benefited the band because it got them a lot of publicity and also gave the album and singles more attention. As a result of the albums success the music video has 7,236,377 on YouTube. Even though there are artists out there who have a lot more views on their videos. It is still a lot of views for a song that was released in 2006.

http://en.wikipedia.org/wiki/Arctic_Monkeys - what record label arctic monkeys are signed to.http://en.wikipedia.org/wiki/Domino_Recording_Company - what type of music Domino records/produces.https://www.google.co.uk/webhp?sourceid=chrome-instant&rlz=1C1CHWA_enGB626GB626&ion=1&espv=2&ie=UTF-8#q=domino%20records – what type of record company it ishttp://www.dominorecordco.com/artists/ - what other bands have they signed.

https://www.google.co.uk/webhp?sourceid=chrome-instant&rlz=1C1CHWA_enGB626GB626&ion=1&espv=2&ie=UTF-8#q=fastest%20selling%20debut%20album%20in%20british%20music%20history – says what the fastest selling debut album is

https://www.youtube.com/watch?v=EqkBRVukQmE – link to the video

http://en.wikipedia.org/wiki/When_the_Sun_Goes_Down_%28Arctic_Monkeys_song%29 – date it got released

Music Video Purposes Analysis

Extension of income

Arctic Monkeys have many sources of income other than making money from their music. One of the ways they make money is clothing and other forms of merchandise that they have. You can get any form of merchandise to do with the band on various sites but the original ones can be purchased on the arctic monkey’s website. They have t-shirts, hoodies and hats with the lyrics or name of some of their more recent songs or more popular songs. This benefits both the band and record label equally. It benefits the band because it increases the fan base of the band, it does this because when people wear it whilst walking round people will see it, google the band and start listening to the music. It benefits the record label because whenever someone buys the merchandise it gives them money so they can expand the label, also the more people that become the bands fan then they might start listening to other bands that are also signed to the same record label.

Also on the merchandise part of the website is a section for things like bags and music books from the band. Unlike the clothing merchandise I would say that this benefits the record label more than the band because it won’t increase the fan base that much for the band but it will bring in loads of money for the record label.

http://www.arcticmonkeys-store.co.uk/am/clothing - link for clothing part of store.

Music Video Purposes Analysis

http://www.arcticmonkeys-store.co.uk/am/misc - link to songbook part of storeExtension of outlets Arctic Monkeys uses many forms of social media

and other ways to extend their fan base. The social media they use are Facebook, Twitter and YouTube. Their Facebook page has 6,632,460 likes, their twitter page has 1,470,000 followers and their YouTube channel has 1,159,924 subscribers. The last thing they put on twitter was on the 24th December 2014 and it was sharing a link to a video they have put onto their YouTube channel. From looking on their different social media accounts I think that Facebook is the most important form of social media towards the band. I think this because they update this account a lot more than the twitter account. Also they can get into contact with more people via their Facebook account because they have 5,162,460 more people who like the Facebook page than the amount of people who follow the twitter account. This benefits the band because it gives them a chance for fans to get in contact to them and give them feedback on either a new album or single or just be able to put their views across about the band. A possible result of this could be that it could increase their fan base because people will feel more connected to them and I think nowadays that’s important for fans to do because it’ll help fans become more dedicated and then the fans end up playing the songs to their friends and then the friends might like it. Therefore gaining followers.

https://www.youtube.com/user/ArcticMonkeys - link to YouTube channelhttps://www.facebook.com/ArcticMonkeys - link to Facebook pagehttps://twitter.com/arcticmonkeys - link to twitter page

Music Video Purposes Analysis

Synergy

Producers strategies