Music Video analysis: Wiley – Cash in My PocketWiley’s Cash in my pocket contain all types of modes(Narrative, Concept and Performance) but less narrative.

Narrative is used during within the lyrics of the song to create a storyline for the video, “money in my pocket”.

Concept is used as the video follows the theme of an office workplace.

Performance is used through the majority of the video, the staff are seen dancing to the lyrics and beat of the song.

The hybrid of these modes makes the music video appealing to more audiencesas the modes show the different aspects of the music video, which would appeal to different audiences but in this case the video has something for everyone.

Genre

Mise-en-scene – is use through out to create the location (An office building in London) for the video, various buildings can be seen during the opening scenes, this could have been done to make the videos audience more familiar with the actual video without them actually having to see the whole video.The way the staff of the office building is dressed helps the video to adhere to it office workplace concept.

Narrative - is used through the music video lyrics to create a storyline of event during the video(usually with a conclusion or a resolution at the end of the video).

Editing – this video is very unique in the fact that it does not contain any editing, everything was filmed in one take. The video its self seems to be have filmed with a hand held camera.

Cinematography – this music video contain a lot of different types of shots but it mostly consists of close ups, medium shots and long shots.

Representation – The actors are seen to the audience to be smartly dressed and sophisticated in order to adhere to the music video theme of an office in London. They are also seen as fun or even childish to the audience so in this way this video subverts from the typical representation of bankers.