Music Exchange 2010

Creating a cost effective web presence

Utilizing free tools and platforms to get your message and music out there.

Brian Currin

www.WebMarketer.co.za

Adapt to Change

Information Overload

Last year

Music Exchange had a website and aFacebook Group

This year

Music Exchange has:

➔Website (with feeds)➔Blog➔Twitter➔Facebook Page➔Facebook Group➔Soundcloud➔Fanbridge

Free and Freemium

The Internet is full of Free and Freemium products to help build your online reputation.

FREE!

Other Profiles and Tools● YouTube

● Delicious

● Stumble Upon

● Digg

● Google Buzz

● Gmail

● Google Analytics

3 Elements of Online Marketing

● Find You

● Trust You

● Engage with you

3 Pillars of Online Marketing- Jeff Bullas

● Content

● Search Engine Optimization

● Social Media Marketing

9300

Wordpress Blog (est 2003)

● It's free

● Over 200 million websites

● Endorsed by Google

● Post to Blog by sending an email, including attached image

● Wordpress pings Google everytime you post

Wordpress Blog (cont.)

● Subscribers can receive emails

● YouTube, Soundcloud and Slide.com can be embedded.

● Can automatically Tweet

● Can automatically update profiles like Yahoo and LinkedIn

● Can automatically update your website

Twitter (est 2006)● It's free

● 80 million people can't be wrong

● Headlines

● Engage with people

● Can update your Facebook, Website, MySpace, Reverbnation, etc

● Creates inbound links to your own Blog, Website, Facebook, etc

3 types of Facebook presence

● Profile

● Group

● Page

Facebook (est 2008)● It's free

● 400 million people can't be wrong (April 2009: 200 million)

● Wall can be updated by Blog posts and Tweets

● Statistics available for Pages

● Search Engine (partnered with Bing)

Soundcloud (est 2007)● It's free (up to 2 hours worth of music)

● Music Player can be embedded in Blog, website, MySpace, Facebook wall, etc

● New songs added, automatically updates all embedded players.

● Streaming or Downloading

● Link songs or groups of songs to online store.

Fanbridge (est 2006)

● It's free (up to 400 mails per month)

● Subscribe and unsubscribe taken care of

● Personalize emails

● Not Spam

● Easy to use with excellent support

Domain Name● Not free – about R300 to R400 renewable annually

● Can point anywhere: Facebook, Blog Twitter, etc

● Sub domains can be created. i.e. www.facebook.briancurrin.com

● Email redirect i.e. brian@currin.co.za forwards to brian.currin@gmail.com

Things to do if you have a website

● Embed Blog and Twitter Feeds

● Google Analytics

● Optimize for search engines www.seoworkers.com

Digital Sales

● RhythmMusicStore.com

Promotion – free giveaways

● SAMP3.com / Channel24 (MWeb)

What do you need?

Passion and Perseverence