Municipal Symposium Municipalities Newfoundland and Labrador Municipal Symposium 2009 Gander, NL The Jessica Campaign On December 19, 2005, 21-year-old

Municipal Symposium

Municipalities Newfoundland and LabradorMunicipal Symposium 2009 Gander, NL

The Jessica Campaign

On December 19, 2005, 21-year-old Jessica Holman Price lost her life while preventing her 10 year-old brother from being crushed by the wheels of a snow-removal truck in Montreal, Quebec.

The two were standing on a snow bank at a busy intersection, waiting to cross the street.

Jessica Lauren Holman-Price, M.B. (posthumous) Medal of Bravery. August 1984 – December 2005

When the light turned green, the truck came around the corner and caught the edge of the mound, causing the boy to slide under the vehicle. Jessica reached for him but she too lost her footing and slid under the wheels of the truck. In a split second, she managed to push her brother out of harm's way before the massive truck took her life.



Her death was not the result of a crazed madman welding a firearm, or a drunk driver who lost control of his vehicle and drove blindly on to the side walk. Jessica Lauren Holman-Price, M.B. (posthumous)

Medal of Bravery. August 1984 – December 2005

No, Jessica’s death was just a routine traffic fatality.


Campaign Objectives

Federally Federally Investigate and implement safety features

(underguard protection) to be applied to all heavy vehicles ProvinciallyProvincially

Demand inquiry into traffic policing practices in our cities giving emphasis to pedestrian safety and right-of-way

Inter-ProvinciallyInter-Provincially Insist Quebec abolish article 83.57 of the Automobile Insurance

Act in cases of serious injury or death CommunityCommunity

Implement pedestrian priority crossing signals especially on intersections near schools and playgrounds

Help make our streets saferHelp make our streets safer for everyonefor everyone!



ust nhance afety, through ideguard mplementation and ommunity ction

www.thejessicacampaign.com

JESSICA


Underguard Protection

No Protection Protection since 1989

North American Truck European Truck

These features are required by law in Europe and have been saving lives for 20 years.


First in Canada

PRESS RELEASE For Immediate Dissemination March 18, 2009 The Town of Portugal Cove-St. Philip's becomes first in Canada to require side guards on new trucks The Town recently ca lled tenders for a new Dump Truck to be used in snow clearing opera tions . The tender ca lled for the ins ta lla tion of s ide guards before the de livery of the new vehicle . The Guards a re des igned to he lp prevent injury or dea ths due to pedes trians and bikers from be ing dragged under the whee ls of such heavy equipment. The action comes in the wake of a tragic dea th of a young woman in Montrea l with ties to the Community. J es s ica Lauren Holman-Price was accidenta lly killed while success fully preventing her ten year old brother from be ing dragged under the whee ls of a piece of snow clearing equipment on a busy Montrea l inte rsection. This tragic dea th may have been prevented if the truck had been equipped with s ide guards . The Town of Portuga l Cove-St. Philip's hopes tha t this will s e t a precedent across Canada and he lp prevent many unnecessary injuries and dea ths . Mayor Norm Collins says he hopes tha t Municipa lities and a ll leve ls of Government across the Province and Country will take s imila r action to prevent such tragedies in the future . Collins says , "This may force transport Canada into changing the rules and requiring a ll vehicles of a certa in type to be equipped with this sa fe ty mechanism" The s ide guards a re mandatory in Grea t Brita in and other European countries Media Contacts : Mayor, Norm Collins Town Manager, Rodney Cumby Superintendent of Public Works , Roy Burry www.pcsp.ca www.the jess icacampaign.com

The Town of Portugal Cove – St. Philip’s becomes

first in Canada to require sideguards on new trucks!


Government Snowplows

The Honourable Minister Trevor Taylor, Minister of Transportation and Works – March 31, 2009 “Our government is entering the fourth year of a five-year, $50

million plan to replace old snowplows. When our next order is placed, it will be stipulated that the 30 plows be equipped with side guards to prevent pedestrians from rolling under our trucks.”

“All future plow truck orders will also include the side guard stipulation.”

“The side guards have been widely utilized in Europe for years and I encourage all governments in Canada and the private sector to adopt this policy as well for all types of delivery trucks.”

“The bottom line is that it saves lives it just makes sense.”


House of Commons

Ms. Siobhan Coady – House of Commons - April 3, 2009 “The goal of the Jessica Campaign is to increase road safety by

fitting side guards or under-run protection devices to all vehicles in higher weight categories. This will offer unprotected road users, such as pedestrians and cyclists, protection against the risk of falling under the sides of such vehicles.”

“Research has indicated that actions such as the use of under-run protection devices and education campaigns can improve safety. While there is legislation in some European countries for these protection devices, no such legislation exists in Canada at this point.”

“I ask the House to recognize the life-saving potential of under-rune protection devices and move to ensure their use.”


What’s Missing Here?


The Private Sector is on Board

Thanks to Mr Len Earle and

First Private Sector Sideguard


Resolution

BE IT RESOLVED that the Federation of Canadian Municipalities urges the Federal Government

(Transport Canada) to engage in comprehensive consultation with all stakeholders in developing and

implementing a national standard similar to that of the European model for truck side guard protection.

City of St. John’s, Newfoundland and Labrador

March, 2009

Thank you!!


Support from Coast to Coast

BC Ministry of Transportation Commercial Vehicle Safety and

Enforcement Branch Will work with The Jessica Campaign to

Ensure the safety of all vulnerable road users


European Council Directive

“Every vehicle … shall be so constructed and/or equipped as to offer, when a complete entity, effective protection to

unprotected road users (pedestrians, cyclists, motorcyclists) against the risk of falling under the sides of

the vehicle and being caught under the wheels”.

The Council Of The European CommunitiesThe Council Of The European Communities


European Council Directive

Where the forward edge lies in Where the forward edge lies in otherwise open space, otherwise open space, continuous vertical member

extending over the whole height of the guard;

the outer and forward faces at least 50mm rearward

and be turned 100 mm inwards or rearwards depending on vehicle class

The device may consist ofThe device may consist of continuous flat surface, or one or more horizontal

rails, or combination of surface and

rails; When rails are usedWhen rails are used

not more than 300 mm apart


Safe Detail Design

1. Continuous flat surface

2. One or more horizontal rails


Safe Detail Design

3. Continuous vertical member

4. Outer forward faces 50 mm rearward

5. Turned 100 mm inward


Insurance

With underguards in place Less fatalities Fewer court cases Fewer insurance claims Lower premiums


Common Sense

This truck has been fitted with life saving underguards straight from the factory and although Norway is not part of the EEC. This Norwegian built truck is conforming to the European Standard.

It just makes sense!


Common Sense

This truck has been fitted with life saving underguards and although Portugal Cove – St. Philips is not mandated to do so, this private sector truck truck is conforming to the European Standard.

It just makes sense!


Adaptability


Lessons from history

In Canada - Before the 1980’s seatbelts weren’t thought to be necessary!

In Canada – Before the 2000’s underguard weren’t thought to be necessary!

We see daily how seatbelts save lives!

Only through legislation can we protect vulnerable road users and save lives!

‘75 ‘80 ‘85 ‘90 ‘95 ‘00 ‘05 ‘10 ‘15

Jessica Holman-Price MB

Aug ’84 – Dec 95

Council of European Community

European Truck Protection ‘89

Years


Transport Canada

Road Safety Vision 2010 Safe, safer, safest!! With government, police & private sector

Local issues Education & enforcement

Through the CCMTA Research Identify NEW areas of study & analysis


Transport Incidents

Killed by Heavy Transport/Bus Killed by Heavy Transport/Bus (2000 - 2004)(2000 - 2004)

Statistics Canada CANSIM Table 102-9540

2000 2001 2002 2003 2004


Transport Incidents


Vulnerable Road Users Killed in Canada Vulnerable Road Users Killed in Canada (2000 & 2004)(2000 & 2004)

2000 2001 2002 2003 2004


Transport Incidents vs Shootings


3x as many people killed by vehicles than by gun!!3x as many people killed by vehicles than by gun!!

Homicide (Shooting)

152 161 173

2000 2001 2002 2003 2004

3 times as

many Canadians

are killed

walking along

our public roads

than Canadians

shot and killed

Why aren’t

traffic

fatalities

receiving the

same public

outcry?


76 Pedestrian FatalitiesKilled in Montreal since Christmas 2005Killed in Montreal since Christmas 2005

J e s s i c J e s s i c aa

M o l l yM o l l y

Z a c hZ a c h

J e n n yJ e n n y

R I R I PP

J o J o ee

BiancaBianca

AnikaAnika

R I PR I P

R I R I PP

R I PR I PR I PR I P

ClaudClaudee

LeducLeducR I PR I P

TonyTony T y l T y l e re r

R I PR I P

R I PR I P

R I R I PP

R I R I PP

R I R I PP

R I R I PP

JustinJustinee

StephaniStephaniee

JustinJustin

M a t tM a t t

AnnieAnnieJeanJean

DaphneDaphne


Pedestrian Death Toll Rises

Snow removal truck kills woman

Victim’s brother 10, also injured. 21-year old tried to push boy to safety, fell under vehicle as it

turned corner.

Two die in weekend sledding, snowmobile accidents!Neighbours shocked as child on bike dies in collision with dump truck.

Mary Ward (1827 – 31 August 1869) an Irish scientist who was killed when she fell under the wheels of an experimental steam car built by her cousins. As the unfortunate event occurred in 1869, she is thought to be the world’s first MVA victim .

Victim was wheelchair bound Squeegie woman hit, killed by truck


MADD Canada Statistics (2005)

Estimated individuals killed in motor vehicle crashes

Estimated incidents which involved impaired drivers

Which leaves more than Routine Traffic Fatalities

3,226

1,210

2,000


Transport Association of Canada

“Underrun protection devices on trucks have been identified as a potential means of reducing the severity of LCV collisions with pedestrians” LCV - Large Commercial Vehicles

Their implementation have shown a potential for 20 percent reduction in pedestrian fatalities greater than 25 percent reduction in injury severity

“Study on Safe Accommodation of Vulnerable Road Users and Large Commercial Vehicles

in Urban Areas” Literature Review (March 2008) quotes…


March 13th, 2009

Government of Canada Endorses Life-Saving Technology for Canadian Vehicles. Installed by September 1st 2011 “government recognizes that Electronic

Stability Control technology saves lives” Transport Minister John Baird

Europe has been saving lives with sideguards for 20 years!!!Europe has been saving lives with sideguards for 20 years!!!


The MNL can: Encourage our governments to update

the Motor Vehicle Safety Act to include the mandatory use of underguard protections on all heavy equipment that travels our roads and highways. Keep this resolution on your agenda until we achieve the required result!

Insist that your Federal, Provincial and Territorial partners and colleagues ensure that preventable traffic fatalities are obviated through their diligence and enforcement of existing laws and regulations.


The MNL can: Lobby our governments to update the

Motor Vehicle Safety Act to include the mandatory use of underguard protections on all heavy equipment that travels our roads and highways.

Insist that your National Board of Directors pass the resolution before them on the provision of Truck Side Guard Protection when they vote in Victoria, BC in March 2009.

Vote within the Standing Committee on Municipal Infrastructure and Transportation Policy to make all necessary changes to regulations in order to update existing vehicles to allow vulnerable road users the protection which already exists in other countries.


But there’s more to do:

Work with The Jessica Campaign to increase public awareness of the frequency of seemingly minor infractions which could lead to the death of someone’s child such as Jessica and destruction of families like the families of those to be remembered in Canada on the 18th November, 2009 at the vigil for International Day of Remembrance for Road Traffic Victims

Encourage your communities to lead by example by being the first in North America to ensure that all Federal, Provincial, Territorial and Municipal governments put forth their efforts into creating and enforcing any new safety standards which would need apply to ensure the protection of our citizens.


Campaign Objectives

Federally Federally Investigate and implement safety features

(underguard protection) to be applied to all heavy vehicles ProvinciallyProvincially

Demand inquiry into traffic policing practices in our cities giving emphasis to pedestrian safety and right-of-way

Inter-ProvinciallyInter-Provincially Encourage Quebec to abolish article 83.57 of the Automobile

Insurance Act in cases of serious injury or death CommunityCommunity

Insist on pedestrian priority crossing signals especially on intersections near schools and playgrounds

Help make our streets safer for everyone!

Municipal Symposium

Documents

Municipal Symposium Municipalities Newfoundland and Labrador Municipal Symposium 2009 Gander, NL The Jessica Campaign On December 19, 2005, 21-year-old