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31.08.-02.09.2010INTERNATIONAL FABRIC TRADE FAIR

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// FROM THE MARKET FOR THE MARKET

MUNICH FABRIC START is one of the leading interna-tional trade fairs for fabrics and accessories. Twice a year exhibitors from all over the world meet here in Mu-nich for the season opening to present the latest fabric and accessory trends to the fashion industry. Everyone in this industry appreciates MUNICH FABRIC START as a fabric fair “with a difference”, as a trade fair format that still today uniquely combines sound trade information with a personal feel and passion. Some 750 exhibitors from 35 countries, more than 1,300 collections and a comprehensive range of fab-rics, additionals, fabric finishing and full-packaging services ensure the competence and professionalism

required by 15,000 trade visitors for a perfect season opening. MUNICH FABRIC START now occupies the entire Munich Order Center M,O,C, and the neighbour-ing Zenith Hall. Top-class trend events and forums as well as star-studded trade discussions and publications offer a substantial information pool to trade visitors.

The early entry in the new fashion season, a top-class range from mid to high-class collections and the ideal, calm and quiet working atmosphere all convince top-class buyers and designers from throughout Europe.“From the market for the market” is and will be the claim of those in charge at MUNICH FABRIC START.

COLLECTIONS

The entire product range of fashion fabrics from basic to haute couture creations and of all apparel sectors can be found on three exhibition floors. These include woven and knitted fabrics in wool, cotton, silk, silk-look und functional fabrics. Also to be found here are rela-tively new fibres such as bamboo, polylactic and milk fibres, high-tech coatings and intelligent fabric systems for activewear.

Highly topical themes and new market trends such as sustainability, eco-certifications or organic fibres are fo-calised, – where necessary – especially highlighted and explained by experts.Exhibitors in this section include: Marzotto, Ratti Donna, Lisa, Plouquet Textiles, Avelana, Wolbo-Fashion, Riope-le/ Bonotto

// OUR SECTIONS OUR EXHIBITORS

ADDITIONALS

Trims and accessories form the second focus of the trade fair. Two halls will feature approx. 155 of the world’s leading specialists showcasing both functional and decorative ideas in this segment. This area offers the latest trends in buttons, ribbons, ornamentations, rhinestones, fasteners and labels. The latest develop-

ments in linings, lace, embroidery and interlinings will be presented here as well full-service solutions for labelling & branding. Exhibitors in this section include: Union Knopf, Swarovski, Avery Dennison, A.M.F., YKK, Shindo, Knopf Schäfer

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BLUE ZONE August 31st - September 1st, 2010

ASIA SALON

In 2003 the BLUE ZONE was launched as a unique concept for the textile sector and is seen as the key starting point for all denim fairs. Focused in Hall 5 (Ze-nith Hall) right next door to the M,O,C, are the fabric and accessories trends for the denim and sportswear seg-ment. Approx. 55 of the world’s leading denim weavers, finishers and washers present the latest developments

for denim, street and sportswear.NEW: To the upcoming season A/W 11/12 a new era is dawning for BLUE ZONE with a running time shortened to two days, longer opening hours and a new high-quality stand system. Exhibitors in this section include: Orta Anadolu, ISKO, Europa, ITV, Tejidos Royo

In 2006 the ASIA SALON was formed as a stage for selected manufacturers from the Asian region. In ad-dition to showcasing high-tech systems for outerwear, the collections in Atrium 4 also focus on trend ranges

for lingerie, fashion and sportswear – for both woven and knitted goods. Exhibitors in this section include: Camin, Teijin, Takisa-da, Chikuma, Saeron, Chori

Material Services and More!SHOWROOMS is the concrete answer to current de-mands on the market. In September 2009 MUNICH FABRIC START extend-ed its range to include full-packaging suppliers. In the classy surroundings at SHOWROOMS select firms present their entire range of services. They pick up here where off-the-peg and trading firms leave off in terms of

sourcing and production. SHOWROOMS are just fur-ther proof that MUNICH FABRIC START has its finger on the pulse. It maintains its flexibility while remaining a definitive service partner on the market. Exhibitors in this segment include: N.I. Teijin Shoji, Blus-tar, H.D. Isler, Lagoon Limited, it’s organic, Creative Fashion, GHS Tekstil

SHOWROOMS

// OUR LOCATION

MUNICH FABRIC START is held at a modern trade fair and exhibition centre, the Munich Order Centre (M,O,C,) in the north of Munich. With its bright and light-filled halls this special setting affords a variety of different stand and presentation possibilities. The range spans white stands boasting ideal lighting, to light-flooded atriums and more intimate studios that lend a more individual and personal note to talks with customers. This com-plex and harmonious working atmosphere is praised by the exhibitors and visitors time and again.

BLUE ZONE is located in the Zenith Hall (Hall 5) just a few metres away from the M,O,C,. This old factory building dating from the 20s with the charm of its in-dustrial past creates an inspiring and product-oriented working environment for exhibitors and visitors alike.

The exhibition venue of MUNICH FABRIC START con-sisting of these two locations can easily be reached by car and public transport and offers sufficient parking fa-cilities.

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// OUR VISITORS

MUNICH FABRIC START guarantees the sector three days’ top-class business plus detailed market and trend information. For this reason special attention is given to visitor profile. Only professionals are authorised on presentation of their proof of affiliation to the industry. Visitor groups include:

Manufacturers of clothing and fashion accessories

Agents of retail, wholesale or mail order and purchasing associations that list clothing and/or textile accessories in their product range

Upstream suppliers to the fashion industry

Distributors and commercial agents of clothing and fashion accessories

Agents of related departments such as interior/lifestyle

For over thirteen years now visitor numbers at MUNICH FABRIC START have been rising. In February 2010 the fair registered a 9% increase over the previous year to 15,640 visitors. Foreign visitors accounted for 32 %.

Again this time exhibitors praised the high quality of trade visitors. All well-known fashion brands from Ger-many and its neighbouring countries were represented on site, including decision-makers from Akris, Escada, Hugo Boss, René Lezard, Schneiders (A), Next (GB), French Connection (GB), Strellson (CH), Dellalui (F), Hettemarks (S) und Jeanser wie Dickie Europe, Met (I) und Capone (NL).

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// SPRING.SUMMER 2011

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// OUR FACTSExhibitor and Visitor Breakdown of the Last Fair at a Glace:

Spread of Exhibitors by Continent,MUNICH FABRIC START February 2010:

Spread of Exhibitors within Europe:

Europe: 652

Others13%

727 exhibitors from 33 different countries present near-ly 1,300 collections in the wool, cotton, silk & silk-like fabrics, prints, functional materials, denim & sportswear segments in addition to buttons, zippers, labels, rib-bons, buckles, rivets etc.

Country Number of Exhibitors

Germany 267

Italy 149

Turkey 99

Korea 39

France 32

Austria 24

Netherlands 17

Spain 11

Great Britain 11

Portugal 10

Hong Kong 8

Switzerland 8

Japan 6

Belgium 6

Pakistan 6

Denmark 5

India 5

Rep. of China 5

Greece 2

Bulgaria 2

Poland 2

Thailand 2

Romania 1

Czech Republic 1

Ireland 1

Tunisia 1

Indonesia 1

Liechtenstein 1

Uruguay 1

Sweden 1

Russia 1

Taiwan 1

Ukraine 1

Total 727

Countrys Total 33

Africa & South-America: 2

Asien: 73

Germany 40 %

Austria4 %

France5 %

Turkey15 %

Italy23 %

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Exhibitor Growth at MUNICH FABRIC START 2000 – 2010

Visitor Growth at MUNICH FABRIC START 2005 – 2010

Visitors by Country MUNICH FABRIC START February 2010

Country Percent Visitors

Germany 65%

Austria 8%

Switzerland 4%

Italy 4%

Turkey 3%

Netherlands 2%

France 2%

Poland 1%

Great Britain 1%

Czech Republic 0,50%

Belgium 0,50%

Others 9%

20000

2005

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September

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2006 2007 2008 2009 2010

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639

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706

668

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728

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200300400500600700800900

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

February

September

// OUR SERVICEMUNICH FABRIC START is compact, functional and, above all, service orientated. In order to arrange your stay as com-fortably and effectively as possible MUNICH FABRIC START offers a set of marketing activities as well as comprehensive services:

Communication Services MUNICH FABRIC START fair Catalogue:

We produce a high-class fair catalogue including all your exhibition data, hall layout plans, an agent index, general information and further details on the fair. Your entry including address details, description of collec-tions, product groups, certifications, agents and infor-mation on your company and products can be easily created and maintained online.

MUNICH FABRIC START Free Pocketguide:

Your participation at MUNICH FABRIC START is com-municated in our free Pocketguide that consists of a collections index, hall layout plans as well as further service information.

MUNICH FABRIC START Online Exhibitor Index:

Our visitors can also find all your exhibition data on our comprehensive homepage. Our detailed exhibitor search contains different selection options helping visi-tors prepare and follow up their trade fair visit. Your per-sonal entry is available online about four months before and three months after the fair.

MUNICH FABRIC START Free DAILY news:

As the name already suggests, our fair journal, the DAI-LY news, appears daily during the fair and is available for free. Please feel free to send us the latest information on your company as well as your product innovations to be published in the DAILY news or on our website.

MUNICH FABRIC START Advertising Services:

As an exhibitor you will be supported by MUNICH FAB-RIC START with a high-class advertising package. Use this opportunity to draw attention to your trade fair pres-ence with customer invitations and other advertising materials or feature with an advertisement in our cata-logue or the DAILY news.

MUNICH FABRIC START Press Relations:

We attach great importance to good and profession-ally accurate PR. MUNICH FABRIC START is featured in many different media, though primarily in the trade press. We take out advertisements, supply editorial ar-ticles throughout every phase of the show, place ban-ners and publish facts on the fair on different web por-tals. Representatives of the press are invited to the fair where they receive all the relevant information about the fair and about you, the exhibitors.

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Technical Services

MUNICH FABRIC START Modules:

When you book a stand at the fair you not only get stand space but a complete package. Basic furnishings – de-pendent on the size of stand booked – include walls, carpeting, lighting, stand sign, tables, chairs, clothes racks / shelf components, a lockable cabinet, power connection, a rubbish bin and your catalogue entry.

MUNICH FABRIC START Technical service:

Of course, further elements can be ordered in addition to the basic furnishings. Our technical order form con-tains the most important elements, furnishings and ad-ditional services though individual requests can also be met. We build your stand in line with your wishes so you merely have to arrange your collections.

MUNICH FABRIC START On-Site-Service:

Should notice something missing at your stand on the assembly day you can easily re-order almost any el-ement on site from the exhibition office. You will also find a professional team at your service here should you have any further requests.

Personal Services

MUNICH FABRIC START Free Coffee Bars:

Free and delicious coffee such as espresso, cappuccino and latte macchiato.

MUNICH FABRIC START Free Lunch:

We offer you a free and tasty lunch on all three daysof the fair.

MUNICH FABRIC START Catering:

Besides free coffee bars and free lunch MUNICH FABRIC START features a variety of different restau-rants to look after your physical well-being serving both local specialities and trend dishes.

MUNICH FABRIC START Free Visitors Management:

All of our visitors enjoy free admission once they have presented their trade proofs. Admission tickets can be easily ordered beforehand and will be sent out to visitors by post or email free of charge. On-site regis-tration is also quick and easy.

MUNICH FABRIC NIGHT:

As always, our “get together”, Munich Fabric Night, will be held on the second evening of the fair. Exhibi-tors, visitors and friends of MUNICH FABRIC START are cordially invited to leave the stress of work behind then. Over delicious free food and drinks here you can enjoy interesting conversations, socialise, dance or just relax.

MUNICH FABRIC START Internet:

We offer free WiFi for exhibitors as well as Internet areas complete with computers open to everyone.

MUNICH FABRIC START Shuttle Service:

On all three days of the fair a bus shuttle will run be-tween Munich Airport and MUNICH FABRIC START. A rickshaw service will run between M,O,C, and BLUE ZONE (Zenith Hall)

// UNSER SERVICE

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Trend Services

MUNICH FABRIC START Trend Areas:

Our Trend Areas show theme-related trend highlights of the season.

MUNICH FABRIC START Sample Areas:

The Sample Areas provide information in the respec-tive halls about your ranges and those of the other ex-hibitors and are spread across the entire exhibition area into Hall 5.

MUNICH FABRIC START Colour Forum:

The central Colour Forum located in the lobby in front of Hall 2 visualises all the trend colours of the season.

MUNICH FABRIC START Colour card:

The season is concentrated into six trend themes. Four themes are for men’s and womenswear, one theme for denim and sportswear and one for kids. The trend themes are demonstrated in pictures, moods, in text and, of course, in trend colours with the relevant Pan-tone number.

MUNICH FABRIC START Trend Visions:

Renowned, international agencies and institutions pro-viding interested visitors with input from on fashion, trends, certifications and other topical issues in our Trend Vision lectures.

organic selection by MUNICH FABRIC START:

In September 2009 MUNICH FABRIC START success-fully launched the service pool organic selection by MUNICH FABRIC START thereby enlarging the range of services offered at the fair. The forum provides sound information on the topic of product sustainability and ecology through to production and certification. Using certified fabrics this highly frequented forum highlights the different ecological grades used to categorise tex-tiles. Product name and company data are attached to all the presented products so that exhibitors can easilybe contacted on site.

Area MapM,O,C, Munich Order Center

H4

H5

H3H2H1FOYERFOYER FOYER

ADDITIONALS COLLECTIONS COLLECTIONS

COLLECTIONS

A3 S1

COLLECTIONS ASIA SALON

A4

BLUE ZONE

H4

H5

H3H2H1FOYERFOYER FOYER

ADDITIONALS COLLECTIONS COLLECTIONS

COLLECTIONS

A3 S1

COLLECTIONS ASIA SALON

A4

BLUE ZONE

H4

H5

H3H2H1FOYERFOYER FOYER

ADDITIONALS COLLECTIONS COLLECTIONS

COLLECTIONS

A3 S1

COLLECTIONS ASIA SALON

A4

BLUE ZONE

S2

secondFLOOR / SHOWROOMS2. OG

First floor 1. OG

GroundfloorEG

// TESTIMONIALSExhibitor Testimonials at the last MUNICH FABRIC START in a Nutshell:

Dietrich Weigel, Inwool„MUNICH FABRIC START is a super fair.“

Roland Oberstein, N.I. Teijin Shoji Europe„The discontinuation of Interstoff years ago made room for a new fair and new concept in Germany. Thanks to its early date each season MUNICH FABRIC START managed to make itself indispensable to the German market in a very short time. Anyone wanting to sell to-day in Germany has to exhibit here. Munich is the most important date for the entire German fashion sector – today already more important that Texworld and PV in Paris.”

Andreas Faerber, CEO A.M.F. spa:“AMF is one of the pioneers at MUNICH FABRIC START and was already present at the fair when it was still an event for Bavarian trade representatives. The fair par-ticularly makes sense because of its early date – we would even prefer mid-July. Though the date in Febru-ary is perfect. We use the fair not to maintain customer contacts but also as a real „working fair“ where new developments are suggested and discussed. Milan or Paris are not options for us (AMF does not exhibit there) as these fairs are too late and too dispersed – we want to work with our customers in a targeted manner.”

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Bärbel Schleiting, Avery Dennison Central Europe:„Für Avery Dennison ist die MUNICH FABRIC START ein Pflichttermin. Hier ist jeweils die Weltpremiere für unsere neuen Branding Solutions. Wir als Marktführer kommen gerne nach München, weil wir unsere Kunden hier in einer angenehm professionellen Arbeitsatmosphäre treffen können.“

H. D. Isler & Co. Ltd., Hongkong:“MUNICH FABRIC START has become an institution and you can be sure, that the most important custom-ers and competitors are present.”

Caspar Auer, Director PàP-Division, Forster Rohner:“MUNICH FABRIC START has now become an impor-tant European fabric trade fair. Held early in the sea-son it allows us to start assessing the collection be-fore Première Vision and Milano Unica. As a result, any themes receiving good assessments can be supple-mented or expanded. Furthermore, the atmosphere at MUNICH FABRIC START is very relaxed and ideal for concentrated and focused work.”

CONTACT

CEO

Wolfgang Klinder

Tel: +49 (0)89 45 22 47 44Fax: +49 (0)89 45 22 47 22eMail: wk@munichfabricstart.com

Sebastian Klinder

Tel: +49 (0)89 45 22 47 33Fax: +49 (0)89 45 22 47 22eMail: sk@munichfabricstart.com

Project Management

Sabrina Guderle

Tel: +49 (0)89 45 22 47 10Fax: +49 (0)89 45 22 47 22eMail: sg@munichfabricstart.com