Multichannel CRM

Editis - Education Pole

Targets

Customer Knowledge Consolidation Coherence of Online/Offline Marketing Processes Personalized and Differentiated Communication Customer Experience Enhancement

E-Mailing

Emails campaigns emission

e-mailing campaigns reporting

Means: Master Data Base & Web-Services

Web sites

MASTER DATA BASE

(All Customers)

ERP

Synchronisation : Email addresses, Individuals

Qualification, e-mailings

Web-services : Registration,

Orders, Contact, privileged

access

Registrations

Sub-websites registrations

Emailing tracking

Online orders

Digital resources access

Digital Specimens

Subjects / LevelsPrescribed textbooksCustomer Service ContactsSalesman visitOrders/InvoicesOffline campaignVisit to the shop

Web-service :Registration

Additional Criteria

Functionalities Web sites personalized access according to Master Data

Base’s dataExample :Direct access to reserved online resources

E-mailing according to Master Data Base’s dataExample :Emailing informing of incoming specimen shipping

Direct update of Master Data Base content from web sites « My Profile » pageExample :New taught subject/level, new textbook prescription

Customer Self-CareExample: Pending order update or cancellation

Service emailsExample : emails about pending orders information, availability

Multichannel CRM

Editis - Education Pole