Multicasting: Deal or No Deal? January 15, 2010

A Family of Channels

The Vegas PBS Family Includes:

• Vegas PBS Channel 10.1, Cable, Satellite

• Vegas PBS Create 10.2, Cable

• Vegas PBS V-me 10.3, Cable, Satellite

• Vegas PBS Rewind (Cable only)

• Vegas PBS Jackpot! (Cable only)

• Vegas PBS Worldview, Cable, Satellite

• Vegas PBS Sprout, Cable, Satellite

And Six EBS Channels for Classroom Use

Primary Channel Featuring: Antiques Roadshow, American Experience,

NOVA, Frontline, Great Performances, Washington Week, America’s Test Kitchen, Rick Steves’ Europe, This Old House, The Lawrence Welk Show, As Time Goes By, Austin City Limits, Masterpiece, Nature,

Sesame Street and Martha Speaks

Vegas PBS Channel 10.1

Vegas PBS Create

How-To Channel Featuring:Hometime, Knit & Crochet Today,

The Best of Joy of Painting, New Yankee Workshop, Julia and Jacques, Holiday

Table, Caprial & John and Christina Cooks

Vegas PBS V-me

Spanish Language Channel Featuring:Paginas del New York Times, LazyTown, Los Ninos en Su Casa, Estudio Billboard, Nuestra Cocina, Aventuras, Ocean Race,

Cronicas, Naturaleza, Motorweek andTrans World Sport

Vegas PBS Rewind

Educational Channel of Encore Broadcasts Featuring:

GED Connection, Workplace Essential Skills, Charlie Rose, Antiques Roadshow,

Kid Fitness, Totally Band in Vegas, and Religion and Ethics Newsweekly

Vegas PBS Jackpot!

Educational Channel of Themed Programming Featuring:

Homework Hotline, Worldfocus, Biz Kid$, French I, Green Matters,

Connect with English, Healthy Minds and Great Performances

Vegas PBS Worldview

International News Channel Featuring: France 24, Aussie Rules Football 2009, Inside Taiwan, This is Beijing, My India,People and Politics and NHK Newsline

Vegas PBS Sprout

Preschool Channel Featuring: Bob the Builder, Sesame Street,

Zoboomafoo, Barney & Friends and The Goodnight Show

Multicasting Philosophy

Content is King. We have the content.

Our audiences have diverse interests.

Multicasting allows us to better serveour local audiences.

If we don’t do it, others will – but not with the quality content

we have in our libraries.

Challenges of Multicasting

• Rights Management

• Server Space and Maintenance

• Promotion

• Tracking the Viewers

Rewards of Multicasting

• Using Rights to the Fullest Extent

• Serving Multiple Audiences Simultaneously

• Tracking the Viewers

• Providing Access to Programming That Would Otherwise Not Be Scheduled in My Market

Multicast Ratings

Vegas PBS subscribes to Nielsen.

Three channels are monitored and reported:

• Vegas PBS Channel 10.1

• Vegas PBS Create

• Vegas PBS V-me

Multicast Ratings

Nov. 2009 Top 3: Vegas PBS Channel 10.1

3.2 Rating, 5 Share on 11/18 at 9 p.m. Lost Cave Temples

3.2 Rating, 5 Share on 11/4 at 8 p.m. Bill Cosby: The Mark Twain Prize

2.8 Rating, 4 Share on 11/18 at 8 p.m. Secrets of Shangri-La

Multicast Ratings

Nov. 2009 Top 3: Vegas PBS Create

0.7 Rating, 1 Share on 11/21 at 5 p.m. Julia and Jacques Cooking at Home

0.6 Rating, 1 Share on 11/21 at 9:30 a.m. Holiday Table

0.6 Rating, 1 Share on 11/21 at 10:30 a.m. Holiday Table

Multicast Ratings

Nov. 2009 Top 3: Vegas PBS V-me

0.8 Rating, 2 Share on 11/13 at 10:15 a.m. Aventuras/Eebee

0.6 Rating, 1 Share on 10/29 at 5 p.m. Súper-Estructur

0.6 Rating, 1 Share on 11/5 at 6:30 p.m. Ocean Race

Multicast Ratings

What Happens To The Numbers?

11/24/09 at 8 p.m.

NOVA (on Vegas PBS Channel 10.1)

2.0 Rating, 3 Share

Woodsmith Shop (on Vegas PBS Create)

0.2 Rating, 0 Share

On some days the audience increases very little if at all.

2.2 Rating (2.0 + 0.2)

Multicast Ratings

What Happens To The Numbers?

11/21/09 at 5 p.m.

Antiques Roadshow (on Vegas PBS Channel 10.1)

0.7 Rating, 1 Share

Julia and Jacques Cooking at Home (on Vegas PBS Create)

0.7 Rating, 1 Share

And on some days the audience DOUBLES!

1.4 Rating (0.7 + 0.7)

Multicast Ratings

What Happens To The Numbers?

11/21/09 at 9:30 a.m.

Ask This Old House (on Vegas PBS Channel 10.1)

0.6 Rating, 1 Share

Holiday Table (on Vegas PBS Create)

0.6 Rating, 1 Share

Cyberchase (on Vegas PBS V-me)

0.3 Rating, 1 Share

And on a very good day, the audience MORE THAN DOUBLES!

1.5 Rating (0.6 + 0.6 + 0.3)

Multicast Grids

Contact

Cyndy Robbins

Director of Programming

702.799.1010 x5377

CRobbins@VegasPBS.org

Multicasting: Deal!