Hottest Trends in direct mail 5 Multi-Touch Marketing WITH EMAIL What Makes it Hot? With more options available to communicate with prospects, marketers are experimenting with ways to achieve better results. Why Use It? Studies have proven that hitting prospects with multiple forms of marketing improves the chance that it will lead to a sale. Use Direct Mail + Email for the Following: In Practice: ✓ Purchase emails with your direct mail lists ✓ Append emails to your customer database ✓ Schedule an email campaign with any list purchase 1) Create a Facebook Custom Audience By matching prospecting or customer emails to people with Facebook accounts, you can market to them in their News Feed, just like with any Facebook advertising. Ask us for our how-to guide on using emails to create a Facebook Custom Audience. 2) Create a Google Customer Match By matching prospecting or customer emails to people who search on Google, you can market to them when they search specific keywords. Ask us for our how-to guide on using emails to create a Google Customer Match. 3) Send Out a Reminder or Notification Email Schedule an email campaign to compliment your direct mail. Remind them of an event or notify them that a direct mail offer will be coming. Customer Match DM Trend # 3

Multi-Touch Marketingwestmaildirect.net/direct-mail/multi-touch-marketing.pdf · in direct mail Multi-Touch Marketing WITH EMAIL What Makes it Hot? With more options available to

Download PDF Report

Upload
others
View
0
Download
0

Embed Size (px)

Citation preview

Hottest Trendsin direct mail5

Multi-Touch MarketingWITH EMAIL

What Makes it Hot?With more options available to communicate with prospects, marketers are experimenting with ways to achieve better results.

Why Use It?Studies have proven that hitting prospects with multiple forms of marketing improves the chance that it will lead to a sale.

Use Direct Mail + Email for the Following:

In Practice: ✓ Purchase emails with your direct mail lists ✓ Append emails to your customer database ✓ Schedule an email campaign with any list purchase

1) Create a Facebook Custom Audience By matching prospecting or customer emails to people with Facebook accounts, you can market to them in their News Feed, just like with any Facebook advertising.

Ask us for our how-to guide on using emails to create a Facebook Custom Audience.

2) Create a Google Customer Match By matching prospecting or customer emails to people who search on Google, you can market to them when they search specific keywords.

Ask us for our how-to guide on using emails to create a Google Customer Match.

3) Send Out a Reminder or Notification Email Schedule an email campaign to compliment your direct mail. Remind them of

an event or notify them that a direct mail offer will be coming.

Customer Match

DM Trend #3