MU.COM. PROJECTEvaluation in Romania: findings and results;

lessons learnedIntroducing the course participants in Romania (target, number, Institution)

Cosmin Suciu, Raluca Teodorescu, Laura Coltofean

Second Transnational WorkshopSibiu, 9 March 2012

Validating the course contents

In December 2011 by students in Archaeological exhibition project and in January 2012 by the students from University Lucian Blaga from Sibiu and staff from National Brukenthal Museum

IN

Students from the Master and from the third year graduate wanted to organize an exhibition of posters in the foyer of faculty (there is a special area for exhibition).

They used the course from the moment to choose the exhibition title: Archaeological School Fields 2009-2011

9th December 2011, discussing with the students about exhibition of National Eastern Carpathian Museum from Sf. Gheorghe, presented by dr. dan BuzeaThe event was popularised only on Facebook.

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• General presentation of the project (dr. S.A. Luca -MNB)• Presentation of the e-learning platform of the Museum Communicator project – manual use and capabilities (Cosmin Suciu, Raluca Teodorescu, Laura Coltofean –ULBS, MNB,ULBS)• Special case study - Presentation of the course Techniques of interpersonal communication – interactive course (dr. Adriana Nicu- ULBS)• From Beneficiary museums – case study Astra Museum – Communication Strategy of Astra Museum (dr. Ovidiu Baron – Astra Museum)• Case study – National Brukenthal Museum program – Discovering the museum program in the club Best in Heritage excellence club (dr. D.R. Hrib -MNB)• Special case study – The Brukenthal brand –identity, products, promotion and services. The marketing mix (drd.Anamaria Tudorie - MNB )• Sustainability concept / sustainable development (dr. S. Radu -ULBS)• Special case study – AIOS ngo strategy of communications (drd. Răzvan Pop).• Special case study – Promoting the fortified church from Cisnădie (MA Bogdan Munteanu )

•10 people from National Brukenthal Museum Sibiu•4 people from Astra National Complex Sibiu•54 students and staff from University Lucian Blaga•1 AIOS nongovernamental association•2 freelancersThere were 71 participants to the workshop. We prepared for 40 attendants only, the people we knew that where interested in evaluation.

Participants

•We were prepared only for 40 people… but posters and facebook were more powerfull

1. How do you evaluate, on the whole, the lecture notes of the course for Museum Communicator?Answers – 21 effective answers:1x excellent6 x very good1x it is very interesting3 x Good10 x it is good enoughtMore

QUESTIONNAIRE ON THE SELF-LEARNING COURSE FOR MUSEUM COMMUNICATORS

QUESTIONNAIRE ON THE SELF-LEARNING COURSE FOR MUSEUM COMMUNICATORS

Morevery good, I think the theory it is OK, but if it possible to have more case studies from all museum implicated related to how they are working

it opens a new approach the museums and its role in the society in a new way

well documented and presented presentations, clear and easy to understand informations, good representation of local institutions and their experience in the domain

QUESTIONNAIRE ON THE SELF-LEARNING COURSE FOR MUSEUM COMMUNICATORS

2. On the whole, do you think that the course materials are appropriate, clear and enough developed?Answers – 32 effective answers:

31 x Yes1 x No

3. Please, pronounce and evaluation of:A. Pertinence of the course materials

13 x Excellent19 x Good

B. Clearness of the course materials16 x excellent16 x good

C. Completeness of the course materials14 x excellent16 x good

2x to be improvedwell good theoretical part but is should completed with more examples regarded the communication between museums and its public

4. For Museum operators: Do you think that the proposed course can be effective in answering to the training needs of the Museum personnel in regard to the professional training of the Museum Communicator? If “Not”, what can be further done to achieve this goal?

16 x yes

5. For Students: Do you think that the proposed course can be effective in training a “Museum Communicator”? If “Not”, what can be further done to achieve this goal?

15 x yes1x not

6. How do you evaluate the web platform devoted to the course fruition?14 x excellent16 x good7. If existing, please describe the more relevant criticality issue/weakness that you found in the proposed materials (both course contents and web platform). 1 x some of them are too short but pretty good Notes and further commentskeep up the good workfor a better promotion looking for new areas of promoting, for more views it is need every year new objects for attraction

Brukenthal National Museum 3 people (Not PR staff involved in the project), Eastern Carpathian Museum Sf. Gheorghe 3 peopleCorvinilor Museum Hunedoara - 2 peopleVaslui County Museum -1 peopleMoldova National Museum Iasi – 1 peopleAlexandria Museum – 1 people Alba Iulia National Museum – 2 people Astra Museum - 4 people,2 unemployed graduate staff Monday will have the final names, could we grow the number allocated to us?

Proposal in increase our communication:

-1 video conference once per month or at 2 months on Skype to increase the communication through partners.

- more case studies from partners:

Proposal in increase our communication:

- more case studies from partners: -exhibition poster – why was done like this, cost, display- exhibition press folder with comments- exhibition press conference and the results in media with comments- exhibitions advertising -When? Why? How? Costs, results- exhibitions tips, intelligent solutions etc. - website – state of art, ideas to improve it- labels from museum –design, integration- museum publications – design, scope, revenues- brand – ticket personalizing, products, philosophy- educational programs – target, program, problems, results, costs- conferences – scope, developing, problems that could arise- invitations –types of different kind of invitations- examples of projects, real budges, real applications requirements, tips, sourcesTo be complete…. 

to have a duration of one to two years (60 to 120 ECTS credits);

to be implemented by a consortium of European and, where relevant, third-country HEIs;

to provide high-quality education to European and third-country students and reserve a number of places for Erasmus Mundus scholarship holders;

to include a mandatory period of study for students in at least two of the European countries;

to include mandatory scholar mobility between the consortium HEIs;

to lead to the award of recognised joint, double or multiple degrees (covering the entire study programme) to successful students.

• Thanks for your attention!!!!!