MTN Service Delivery Platform - Pattern Matched … Intro (3... · •Hello doctor----- •Magic Voice ... SOA based Horizontal architecture with seamless Network Integration, which

MTN Service Delivery Platform

Introduction to MTN SDP •Introduction ----------------------------------------------------------------

•MTN SDP Solution--------------------------------------------------------------------

SDP Capabilities •SDP Partner Management--------------------------------------------------------- •SDP API Capabilities----------------------------------------------------------------- •SDP Service Management---------------------------------------------------------- •Revenue Settlement Module------------------------------------------------------ •SDP Reporting-------------------------------------------------------------------------

Service Scenarios •Hello doctor--------------------------------------------------------------------------- •Magic Voice---------------------------------------------------------------------------

Development Ecosystem

3

Overview of SDP

Slow Service TTM

Fragmented platforms & solutions

Complex Integration

Many Roles in the value chain

LOW revenue after margin

4

What Solution : SDP

Network Enablers

WEB

Network Enablers

WAP USSD

3rd Party Services

E2E VAS operation IT support

Multiple Access Modes

Partner/Service Onboard

Subscription & Charging

Settlement & Analysis

Billing & OSS

End user

Product presentation & subscription

Introduction to SDP •Introduction ----------------------------------------------------

•MTN SDP Solution---------------------------------------------

SDP Capabilities •SDP Partner Management----------------------------------- •SDP API Capabilities------------------------------------------- •SDP Service Management------------------------------------ •Revenue Settlement Module-------------------------------- •SDP Reporting---------------------------------------------------

Service Scenarios •Hello doctor----------------------------------------------------- •Magic Voice-----------------------------------------------------


6

MTN Group SDP Topology

7

MTN SA SDP Interfaces

Introduction to SDP •Introduction ---------------------------------------------------- •MTN SDP Solution---------------------------------------------

SDP Capabilities •SDP Partner Management-----------------------

•SDP API Capabilities------------------------------------------- •SDP Service Management------------------------------------ •Revenue Settlement Module-------------------------------- •SDP Reporting---------------------------------------------------



9

Partner Types

Partner Registration

Revenue Share Configuration

Authentication and Authorization

Sub-Account Management

Service Management Access Report Access

API Capabilities Access

Partner Management Features

10

Partner Types

API Partners

Service Partners

Prepaid API Bundles

Postpaid API Bundles

Per Transaction Cost

Subscription and Charging Management on SDP

Subscription, Charging and Deployment on SDP

Provide Content towards Template Services

Partners

11

Partner

Operator

Apply

Approve

Applying Publish or manage service

Audit

Normal

Apply

Approve Suspend

Suspend

Approve Deregister

Apply

Deregistered Lifecycle

Partner on board process

Partner will furnish all the required information and contract for approval

Workflow based Partner Lifecycle

Partner Management


SDP Capabilities •SDP Partner Management-----------------------------------

•SDP API Capabilities----------------------------------

•SDP Service Management------------------------------------ •Revenue Settlement Module-------------------------------- •SDP Reporting---------------------------------------------------



13

SDP API Capabilities 18 capabilities

i. 11 active in MTN SA ii. 12th being deployed iii. 6 more active in other

OPCOs

S# API Capability Enabler System OpCo 1 SMS MTN NW SA 2 USSD MTN NW SA 3 MMS MTN NW SA 4 Payment MTN NW SA 5 WAP Push MTN NW SA 6 Terminal Location MTN NW SA 7 Device Management MTN NW SA 8 Subscription / Un-Subscription SDP SA 9 DataSync SDP SA 10 Assign Present SDP SA 11 Service On-Demand SDP SA 12 Account Management* MTN NW SA 13 Mobile Money MTN NW Others 14 Terminal Status MTN NW Others 15 Call Notification MTN NW Others 16 Third Party Call MTN NW Others 17 Audio Call MTN NW Others 18 Presence MTN NW Others

* Not implemented currently

14

Product Management

Services Products Pricing

Product 1

Product 2

Product 3

Service 2

Service 3

Service 1 Charging Policy 1

Charging Policy 2

Charging Policy 2

15

Flexible Charging Policies

Fixed monthly fee $20/month，I would enjoy all matches in

Olympic Augusts

Fixed Daily fee 1$/Day for the Magic voice daily

MO Transaction Fee N20 for on demand football game, MO

charging

MT Transaction Fee N10 for on demand Job alert, MT

charging

Free Trial The end user can use the service free

during the free trial period

Fixed Weekly fee $5/week for my favorite football game

Grace Period Usage after expiry period

Fixed Hourly Fee For services which do not last all day!!

Fixed 24hr fee $2/24hr s for my favorite football game

16

Flexible Charging Policies…Contd.

Micro Subscription The Micro subscription where subscription days are not predefined defined but decided based on the available balance.

Falling back charging Fall back filling function allows to define 5 dynamic subscription duration

Renewal Attempts Renewal attempt feature on the product level

Grace Period:

RenewalAttempts:

Days

Days Times/Day

Days Times/Day

To

To

•Grade 1: 5 dollar for 30 days •Grade 2: 4 dollar for 24 days •Grade 3: 3 dollar for 18 days •Grade 4: 2 dollar for 12 days •Grade 5: 1 dollar for 6 days

• Configure minimum balance----- 20% • Get balance ---- 1000Rand • SDP will deduct ---- 800Rand

17

Flexible Promotion Approach

On demand Job alert service——$0.2 Sunday, 50% off——$0.1

Magic voice daily——10N 21:00~06:00, 50% off——5N

Magic Voice weekly——20N Christmas 25 Dec, 20% off——16N

Discount based on User group( based on service class, or import MTN subs list as a new group)

Daily Discount

Weekday Discount

Monthly Discount

Discount based

on User Group

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SDP Capabilities •SDP Partner Management----------------------------------- •SDP API Capabilities-------------------------------------------

•SDP Service Management------------------------

•Revenue Settlement Module-------------------------------- •SDP Reporting---------------------------------------------------



19

Service Lifecycle Management

Lifecycle Management Flow

Draft Test Offline

Information: Detailed Service

Tariff Plan

Review and Approve

Create

Modify Commercial

Rejected

Operator

SP

• Review , Monitoring and Synchronizes entire life cycle management.

Deactivate

20

Service Management

21

Service Type Service Type Description Partner

External Service

•Developed and Deployed by Partner on their own environment. •Service profile and charging configured in SDP. •Specify the API used by the service.

Application Service Partner

Hosted Service

•Developed by Partner and deployed on the SDP environment. •Service package which is “war” format uploaded on SDP. •Service profile and charging configured in SDP. •Specify the API used by the service.

Hosted Service Partner MTN In House Partner

Template based Service

•SDP provides few in built service templates whose service logic is already deployed on SDP. •Service profile and charging configured in SDP.

MTN In house Partner

22

Service Templates accelerate TTM

Subscription and Charging Content Management Content Scheduling and Delivery

Subscription based Service Content Management Event based Charging Content Delivery

On-Demand Service

Vote Service

Voting Rules Configuration Event based Charging

MO Message Collection Event based Charging

Message Service

Quiz / Survey based Service Event based Charging

Interaction Service

Configurable Templates

Sequential Content Delivery Service Subscription and Charging Content Management Content Scheduling Sequential Content Delivery

Templates are the basis for thousands of potential services!

23

4 Steps for a New Service Development with Service template

2 Fulfill basic service info

3 Define SLA control

4 Rate the service

On-Demand: By times (SMS, MMS, WAP

push content)

Voting: Based on SMS Attract users to participate in Charge by times

Messaging: Based on SMS Charge by times

Interactive: Based on SMS Award bonus points to

subscribers

Subscribable: Free Daily

Weekly Monthly

1 Select template


SDP Capabilities •SDP Partner Management----------------------------------- •SDP API Capabilities------------------------------------------- •SDP Service Management-----------------------------------

•Revenue Settlement Module--------------------

•SDP Reporting---------------------------------------------------



25

Partner Revenue Settlement

Unified settlement for SP and Developer

SDP PRM

Report/Finance System

1

2

3

4


SDP Capabilities •SDP Partner Management----------------------------------- •SDP API Capabilities------------------------------------------- •SDP Service Management----------------------------------- •Revenue Settlement Module--------------------------------

•SDP Reporting--------------------------------------------



27

Statistics and Reports

Flexible & configurable report Subscription Growth Trend Report Subscription Information Report Partner Service Revenue Share Report Partner Total Revenue Share Report Partner Transaction Cost Report

Export to files Text, Excel, HTML, etc.

Generation Period Daily, Weekly, Monthly, etc.

Multiple display modes Histogram, line chart, pie chart

28

Report Access

Report Measures

SDP Reports

Partner Level

Revenue Reports

Subscription Reports

Subscriber Reports

API Usage Reports

System Level

Rev Settlement Reports

OpCo Level

Growth Trends

Un-Subscription Reports

Success / Failure Reports

Report Dimensions

Service Based Partner Based

OpCo Based Time Based

Category Based Product Based

Introduction to SDP •Introduction ---------------------------------------------------------------------- •MTN SDP Solution---------------------------------------------------------------

SDP Capabilities •SDP Partner Management----------------------------------------------------- •SDP API Capabilities------------------------------------------------------------- •SDP Service Management------------------------------------------------------ •Revenue Settlement Module--------------------------------------------------- •SDP Reporting---------------------------------------------------------------------

Service Scenarios •Hello Doctor--------------------------------------------------- •Magic Voice------------------------------------------------------------------


30

Subscription Flow – Hello Doctor Subscription

Channel (APP) Hello Doctor EBB

Subscription Request

Charging Request

Subscription Request

Charging Response

Subscription Creation

Subscription Notification (Optional)

Subscription SyncData Sync API

Subscription Request Subscription API

SA Hub SDP

Display Response on APP

Hello Doctor Magic Voice

31

Subscription Flow – Magic Voice Hello Doctor Hello Doctor Magic Voice

User Magic Voice SDP

Call 757

Subscription Request Subscription API

Subscription Notification (Optional)

Welcome to Magic Voice, press 1 to subscribe

Store subscription

User press 1

EBB

Charge Request

Create Subscription

Request via SMS / USSD

Charge Response

Subscription Sync Data Sync API


SDP Capabilities •SDP Partner Management----------------------------------- •SDP API Capabilities------------------------------------------- •SDP Service Management----------------------------------- •Revenue Settlement Module-------------------------------- •SDP Reporting--------------------------------------------------



33

Developer Portal

34

The Answer to Rapid Service Creation - SDP

CABLE CDMA 2G/3G PSTN

Broad Band WLAN,WiMax

SDP

Benefits of SDP

Service Innovation Encourages Service Innovation, by allowing 3rd parties access to the network for service Creation

Reduce TTM Provides ready made building blocks to create telecom

services, thereby reducing TTM Reduce TCO SOA based Horizontal architecture with seamless Network

Integration, which can be re-used. E.g., SDP – BSS integration

Service Presentation Provides multiple portals to end user for all service discovery

SDP is a middleware platform that aims

to provide a open environment for service .

SDP abstracts the network and provide easy to use API‘s to the 3rd party .

SDP bridges the gap between the IT and Telecom network.

35

Thank You! Huawei.com

Copyright©2012 Huawei Technologies Co., Ltd. All Rights Reserved. The information in this document may contain predictive statements including, without limitation, statements regarding the future financial and operating results, future product portfolio, new technology, etc. There are a number of factors that could cause actual results and developments to differ materially from those expressed or implied in the predictive statements. Therefore, such information is provided for reference purpose only and constitutes neither an offer nor an acceptance. Huawei may change the information at any time without notice.

Designed By Steve Cui

Documents

MTN Service Delivery Platform - Pattern Matched … Intro (3... · •Hello doctor----- •Magic Voice ... SOA based Horizontal architecture with seamless Network Integration, which