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Course: Management of Technology, Innovation and ChangeCourse Code: MS 102Semester: MBA IIBatch: 2011-2013

Instructor: Ms Shivani Puneet RahejaE-Mail: shivani.raheja@rdias.ac.in

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Unit I (16 Hours)Technology Management

Module Content:

1. Introduction

2. Understanding Technology and its Importance.

3. Relationship of Technology with Wealth of Nation & Firms

Specific Knowledge (competitive advantage).

4. Technology Life Cycle.

5. Technology Acquisition and Absorption;6. Technology Exports / Joint venture Abroad

7. Technological Intelligence and Forecasting

8. Global Trends in Technology Management

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1. Introduction: Few Definitions Science is the discovery and explanation of natural

phenomena for the sake of knowledge & understanding Technology is the knowledge and technique of the

transformation of natural phenomena for human purpose

Engineering is the understanding and application of thescientific principles underlying technology and itstransformation for human purpose; bridges the gap betweenS & T

Basic Research is exploring the domain of science for thefundamental principles and basic understanding of nature

Applied Research is taking scientific discoveries andgenerating technical inventions which may have potential forsatisfying human purpose.

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Developmental Research - that research necessary to developthe invention to level of functional capability desired

Invention - first documentation of an idea for a new device orprocess with features thought useful for human purpose

Innovation - the process whereby an invention is furtherresearched, designed and engineered into a form suitable forthe commercial marketplace or public-sector use:

Incremental Innovation - modifications or extensions of existingproducts/services for improved performance at (usually) lower cost

Radical Innovation - achieving a brand-new functional capability that

separates this product/service from its predecessors; opens thepossibility of totally new industries

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Idea Generation + Problem-Solving Invention .

Invention + Implementation Innovation . 12-20% of inventions results in successful innovation.

Innovation + Diffusion Economic Value .

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Major Stages in the Innovation

ProcessInvention ( Creation of Knowledge ): Acquisition of new

knowledge

Innovation ( Transformation of Knowledge ): Application of new knowledgeDiffusion ( Utilization of Knowledge ): Acceptance and

adoption of new knowledge

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WHAT IS TECHNOLOGY?

Technology is a broad concept that deals with a species ' usageand knowledge of tools and crafts , and how it affects a species'ability to control and adapt to its environment . Technology is aterm with origins in the Greek "technologia ", " " "techne ", " " ("craft") and " logia ", " " ("saying"). Thehuman race's use of technology began with the conversion of natural resources into simple tools. In general technology is the

relationship that society has with its tools and crafts, and towhat extent society can control its environment.

2. Introduction: Understanding Technology & its Importance

http://en.wikipedia.org/wiki/Specieshttp://en.wikipedia.org/wiki/Toolhttp://en.wikipedia.org/wiki/Crafthttp://en.wikipedia.org/wiki/Natural_environmenthttp://en.wikipedia.org/wiki/Etymologyhttp://en.wikipedia.org/wiki/Greek_languagehttp://en.wiktionary.org/wiki/technologyhttp://en.wiktionary.org/wiki/technologyhttp://en.wikipedia.org/wiki/Greek_languagehttp://en.wikipedia.org/wiki/Etymologyhttp://en.wikipedia.org/wiki/Natural_environmenthttp://en.wikipedia.org/wiki/Crafthttp://en.wikipedia.org/wiki/Toolhttp://en.wikipedia.org/wiki/Species

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WHAT IS MANAGEMENT? Management in business and human

organization activity is simply the act of gettingpeople together to accomplish desired goals.Management comprises planning , organizing ,staffing , leading or directing, and controlling anorganization (a group of one or more people orentities) or effort for the purpose of accomplishing a goal. Resourcing encompassesthe deployment and manipulation of humanresources , financial resources, technological

resources, and natural resources .

http://en.wikipedia.org/wiki/Planninghttp://en.wikipedia.org/wiki/Organizinghttp://en.wikipedia.org/wiki/Staffinghttp://en.wikipedia.org/wiki/Leadershiphttp://en.wikipedia.org/wiki/Control_(management)http://en.wikipedia.org/wiki/Organizationhttp://en.wikipedia.org/wiki/Human_resourceshttp://en.wikipedia.org/wiki/Human_resourceshttp://en.wikipedia.org/wiki/Financialhttp://en.wikipedia.org/wiki/Technologicalhttp://en.wikipedia.org/wiki/Natural_resourceshttp://en.wikipedia.org/wiki/Natural_resourceshttp://en.wikipedia.org/wiki/Technologicalhttp://en.wikipedia.org/wiki/Financialhttp://en.wikipedia.org/wiki/Human_resourceshttp://en.wikipedia.org/wiki/Human_resourceshttp://en.wikipedia.org/wiki/Organizationhttp://en.wikipedia.org/wiki/Control_(management)http://en.wikipedia.org/wiki/Leadershiphttp://en.wikipedia.org/wiki/Staffinghttp://en.wikipedia.org/wiki/Organizinghttp://en.wikipedia.org/wiki/Planning

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TECHNOLOGY MANAGEMENTTechnology Management is set of management

disciplines that allows organization to manage itstechnological fundamentals to create competitiveadvantage. Typical concepts used in technologymanagement are technology strategy (a logic or role of technology in organization), technology mapping(identification of possible relevant technologies for theorganization), technology road mapping (a limited set of technologies suitable for business), technology projectportfolio ( a set of projects under development) and

technology portfolio ( a set of technologies in use).

http://en.wikipedia.org/wiki/Technologyhttp://en.wikipedia.org/wiki/Managementhttp://en.wikipedia.org/wiki/Managementhttp://en.wikipedia.org/wiki/Technology

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Technology Management can also be defined as the

integrated planning, design, optimization, operation andcontrol of technological products, processes and services, abetter definition would be the management of the use of technology for human advantage.

Perhaps the most authoritative input to our understandingof technology is the diffusion of innovations theorydeveloped in the first half of the twentieth century. Itsuggests that all innovations follow a similar diffusionpattern - best known today in the form of an "s" curve

though originally based upon the concept of a standarddistribution of adopters.

http://en.wikipedia.org/wiki/Technologyhttp://en.wikipedia.org/wiki/Managementhttp://en.wikipedia.org/wiki/Diffusion_of_innovationshttp://en.wikipedia.org/wiki/Diffusion_of_innovationshttp://en.wikipedia.org/wiki/Managementhttp://en.wikipedia.org/wiki/Technology

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Management of Innovation is the creationand development of new ideas.

Management of Technology is the acquisition

and application of existing innovations(diffusion). Links engineering, science, and management

disciplines to plan, develop, and implementtechnological capabilities to shape and accomplishthe strategic and operational objectives of anorganization.