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MARUTI SUZUKI
SWOT
Analysis
VISION
Maruti Suzuki Vision 2011
•“The Leader in the Indian Automobile Industry
•Creating Customer Delight and Shareholder's Wealth”
MISSION
MISSION 360
• Modernization of the Indian Automobile Industry.
• Developing cars faster and selling them for less.
• Production of fuel-efficient vehicles to conserve scarce resources.
• Have a consolidated market cap of 60% by the year 2014.
WHAT’S NEW
New Releases
Cars• Kizashi
• Ertiga
Technology• K10 Technology
• Product Variations in several old models.
KIZASHI
Ertiga
THE NEW SX4
HYBRID
SWOT
Analysis
Strengths
• Contemporary Technology
• Application of Japanese Managerial practices
Strengths
• First Mover Advantage
• Government Share position counted up to 15%
until the year 2011.
Strengths
• Brilliant HR Organization
• A wonderful working culture
• Well Co-ordinated Ancillary-Manufacturer relationship
WEAKNESS
Weakness
• Still depends upon SUZUKI COPORATION
JAPAN for Tech. Support.
• “Poor Man’s Car”
Weakness
• Bureaucracy
• Technological disadvantages over
German/Korean Counterparts
Opportunities
• EVO Technology
• Brilliant Distribution network/After-
sales/pricing strategy
• Entry into mixed fuel category.
Opportunities
• Competitors lack economies of scale.
• Creation of new Luxury/Sports class.
MARUTI-SUZUKI CERVO
THREAT
Threats
• New Entrants like
Nissan, Renault, Volvo, VW, Force
India, Skoda etc.
• New Market Structure
• Govt. Share hold.
Threats
• Fuel Restrictions
• Old competitor
THANK YOU