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MSN Apps Now Allow Ad Options, and Why this is a Big Deal Technology powerhouse Microsoft has announced it is providing ad platforms for its partners through MSN Apps. This is in line with their goal to provide partners with better opportunities to reach their audiences across multiple mobile platforms and, in the process, enhance their multi- channel B2B marketing efforts. According to Microsoft's GM for Advertising Greg Nelson, "advertising experiences on the MSN Apps can be purchased across 24 markets, with standardized ad sizes - 320 x 50 for phones and 300 x 250 for tablets - simplifying the process of purchasing cross-platform inventory. And now, MSN Apps for iOS and Android are also available to extend Microsoft's multi-screen advertising offering." "Advertisers have a unique opportunity to reach their audience in the right context and mindset, with targeted advertising across multiple screens and platforms," Nelson adds. MSN Apps boasts of a "beautiful and immersive interface" that allows users mobile experiences like no other. With access to numerous channels offering content on news, health, lifestyle, sports and science, MSN Apps is tailored to become a goldmine of opportunities that B2B marketers can and must exploit. Related Post: Will you Move to Mobile this 2015? This recent development, after Microsoft revamped MSN Apps to include iOS and Android users, sheds light on the importance of mobile marketing for lead generation. With mobile devices becoming increasingly sophisticated, it has become imperative for B2B marketers to leverage existing innovations to stay current and in profit. And considering the billions of mobile devices currently in use across the globe, marketers need to capitalize on this wealth of possibilities to generate qualified B2B sales leads. In the advent of handheld devices, numerous B2B companies posted growth attributed to their mobile presence. Despite the persistence of numerous bloggers that mobile is more useful for B2C enterprises, we cannot ignore the fact that mobile ads perform faster than their desktop

MSN Apps Now Allow Ad Options, and Why this is a Big Deal

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Page 1: MSN Apps Now Allow Ad Options, and Why this is a Big Deal

MSN Apps Now Allow Ad Options, and Why this is a Big Deal

Technology powerhouse Microsoft has announced it is providing ad platforms for its partnersthrough MSN Apps. This is in line with their goal to provide partners with better opportunities toreach their audiences across multiple mobile platforms and, in the process, enhance their multi-channel B2B marketing efforts.

According to Microsoft's GM for Advertising Greg Nelson, "advertising experiences on the MSNApps can be purchased across 24 markets, with standardized ad sizes - 320 x 50 for phones and 300x 250 for tablets - simplifying the process of purchasing cross-platform inventory. And now, MSNApps for iOS and Android are also available to extend Microsoft's multi-screen advertising offering."

"Advertisers have a unique opportunity to reach their audience in the right context and mindset,with targeted advertising across multiple screens and platforms," Nelson adds.

MSN Apps boasts of a "beautiful and immersive interface" that allows users mobile experiences likeno other. With access to numerous channels offering content on news, health, lifestyle, sports andscience, MSN Apps is tailored to become a goldmine of opportunities that B2B marketers can andmust exploit.

Related Post: Will you Move to Mobile this 2015?

This recent development, after Microsoft revamped MSN Apps to include iOS and Android users,sheds light on the importance of mobile marketing for lead generation. With mobile devicesbecoming increasingly sophisticated, it has become imperative for B2B marketers to leverageexisting innovations to stay current and in profit. And considering the billions of mobile devicescurrently in use across the globe, marketers need to capitalize on this wealth of possibilities togenerate qualified B2B sales leads.

In the advent of handheld devices, numerous B2B companies posted growth attributed to theirmobile presence. Despite the persistence of numerous bloggers that mobile is more useful for B2Centerprises, we cannot ignore the fact that mobile ads perform faster than their desktop

Page 2: MSN Apps Now Allow Ad Options, and Why this is a Big Deal

counterparts (iMedia Connection). Presently, half B2B companies in the world are using mobileapplications to promote their products and services (Marketing Charts) on top of an expectedincrease in mobile adoption this year.

Microsoft's latest announcement and future developments show that going mobile is a step towardsattaining better marketing and sales results. But as far as effectiveness goes, marketers need topossess the proper knowledge and expertise to wield mobile platforms. Effective B2B leadgeneration and brand promotion efforts through mobile are also possible once you have the properinfrastructure to manage your platforms. Otherwise, you will run the risk of wasting a perfectly goodopportunity to produce better sales results.

Belinda Summers works as a Business DevelopmentConsultant for CallboxInc. She helps businesses improveand maximize their marketing campaigns by providingexpert advice on lead generation and appointment setting.

She provides tips and trainings on telemarketing, email, social media, and other marketingstrategies.

http://www.sales-and-marketing-solutions.com/msn-apps-now-allow-ad-options-and-why-this-is-a-big-deal/