Upload
noreen-powers
View
212
Download
0
Embed Size (px)
DESCRIPTION
A B C D
Citation preview
MSN – 360i - Emory
Designed Experiment to infrastructure of Paid versus
Natural Search
Design of Experiment
• For each keyword string• Need data for every paid/natural location
pair ( see examples of two following)• Need to track
– Impressions– Clicks– Purchase
• Sufficient sample size for Significance
1
2
3
4
5
A
B
C
D
1
2
3
4
5
A
B
C
D
What we Know
• Extensive experience in:– paid search– Portfolio optimization– site optimization– Inferential behavioral modeling– Tracking/data collection of search behavior
What we can do
• Extend our expertise of:– Known interaction between– Paid rank and response– Natural rank and response– How to obtain rank
• To Interaction:– Rank of natural and paid
Communicate with the Community
• Currently hold seminars on– Search Optimization– Portfolio Optimization– Inferential Modeling
• Will publish and share these results
Unique Relationship
• Emory-360i working with MSN provides a unique opportunity to combine– Academic Research Excellence– Cutting edge development and
Implementation– Leading search engine development